This photograph was taken at dawn, at the blue hour that precedes sunrise. The sky was clear and still not tinted red by the sun. The light on the dunes was only from the blue sky. The white sand dunes, being neutral in color, took on the color of the sky. While the sand was…Continue reading Blue Dawn at White Sands: How it was done
Eclipse This photograph was created during the 2012 Eclipse of the Sun. The photograph was taken from the Island in the Sky viewpoing in Canyonlands National Park, not that it matters since you cannot tell from the photo where it was taken. I used a 250mm lens on my medium format digital camera. The image…Continue reading Eclipse
The 2017 Zion Fine Art Photography Summit You can register for this event now by clicking here Sunrise, Zion National Park Introduction Each year for the past 15 years we have offered an event called the Fine Art Photography Summit. This event used to be organized jointly by Uwe Steinmueller and myself. When Uwe passed…Continue reading The 2017 Zion Fine Art Summit
My Consulting & Mentoring Programs I offer two options for Consulting and Mentoring: First, One on One Consulting over the phone: http://beautiful-landscape.com/Workshop-1-on-1-details.html Second, One on 1One Consulting In my studio: http://beautiful-landscape.com/Workshop-1-on-1.html After the first consulting call with a student I always pause and ask myself if I want to continue working with each student. My decision…Continue reading One on One Consulting and Mentoring Program
Four categories of photographers selling their work Selling your photographs is a serious decision. How you approach this decision depends on your personal goals. I have been studying and teaching he sale of fine art photography for a long time. One thing I found is that most photographers fit in one of four different categories.…Continue reading Four categories of photographers selling their work
1 – Introduction In recently received this question about my Fine Art Photography Marketing and Business Success Seminar “I don’t see a lot of materials about how to reach a broad audience in the seminar contents.” Fact is, there is a lot of information on reaching your audience in the Fine Art Photography Marketing and Business Success…Continue reading You dont need a larger audience, you need a more qualified audience.
The reason why most photographers can’t make a living from their work is because huge efforts are necesary to convince them to spend money on marketing but no efforts are required to get them to spend their money on cameras and gear. The problem is that just about any camera can take a sellable photograph,…Continue reading The power of marketing
Be good at marketing what you do, not just good at creating photographs ! 1 – Introduction To make a living in photography, or in any business, you must be good at marketing and selling what you do, not just good at what you do. When I started doing photography full time, hoping to make a…Continue reading Be good at marketing what you do, not just good at what you do!
How to Reach your Full Potential Our focus for all our instructional materials is to help you realize your full potential by showing you how to raise your standards. There is always another level to reach and we all need help finding out what that next level is and what we need to do to…Continue reading How to reach your full potential
The more informative your advertising, the more persuasive it will be. David Ogilvy Introduction Marketing is a challenge for most photographers. This is because it has very little to do with creating art. Many artists abhor marketing their work. Most have never studied marketing. I know. I was one of those artists. When I started…Continue reading Fourteen Commandments for Fine Art Photography Marketing