This is why you must attend: If you have been wondering why your work is not selling you need to attend this seminar. We will not only explain why your work is not selling, we will teach you what to do to sell your work. You will need to make changes to your selling approach…Continue reading Why you must attend the 2018 Marketing Success Seminar
Four categories of photographers selling their work Selling your photographs is a serious decision. How you approach this decision depends on your personal goals. I have been studying and teaching he sale of fine art photography for a long time. One thing I found is that most photographers fit in one of four different categories.…Continue reading Four categories of photographers selling their work
1 – Introduction In recently received this question about my Fine Art Photography Marketing and Business Success Seminar “I don’t see a lot of materials about how to reach a broad audience in the seminar contents.” Fact is, there is a lot of information on reaching your audience in the Fine Art Photography Marketing and Business Success…Continue reading You dont need a larger audience, you need a more qualified audience.
The reason why most photographers can’t make a living from their work is because huge efforts are necesary to convince them to spend money on marketing but no efforts are required to get them to spend their money on cameras and gear. The problem is that just about any camera can take a sellable photograph,…Continue reading The power of marketing
Be good at marketing what you do, not just good at creating photographs ! 1 – Introduction To make a living in photography, or in any business, you must be good at marketing and selling what you do, not just good at what you do. When I started doing photography full time, hoping to make a…Continue reading Be good at marketing what you do, not just good at what you do!
The more informative your advertising, the more persuasive it will be. David Ogilvy Introduction Marketing is a challenge for most photographers. This is because it has very little to do with creating art. Many artists abhor marketing their work. Most have never studied marketing. I know. I was one of those artists. When I started…Continue reading Fourteen Commandments for Fine Art Photography Marketing
Selling your work like a pro: becoming part of the 20% 1 – Introduction I am often asked for recommendations by students who want to sell their work and generate income from the sale of their photographs. Usually these questions come from photographers who have tried to sell their work and have been unsuccessful and are…Continue reading Selling your work like a pro – becoming part of the 20%
2016 Advanced Marketing Seminar Announcement I will be teaching an Advanced Fine Art Photography Marketing Seminar in Spring 2016. This will be a 2 day event and it will take place in Phoenix, Arizona. I will be teaching marketing techniques not featured in my Marketing Books. These are techniques I started using after I wrote the book…Continue reading 2016 Advanced Marketing Seminar Announcement
1 – Introduction To learn fine printing and processing you most likely took a class on fine art printing and processing. Fine art marketing is not different. Learning fine art marketing requires taking a class on fine art marketing. Why? Because if you don’t you will need to learn all of this on your own. …Continue reading The Advanced Marketing Mastery Workshop on DVD
Question: I won several awards for the quality of my work. However, I have not been able to leverage these into sales. What am I doing wrong? Answer: Well, awards and sales are not directly related. Awards make you famous, marketing makes you wealthy. The question is which one are you interested in. Fame or…Continue reading I won several awards. How come I’m not making more sales?