Category: Marketing

Four categories of photographers selling their work

Alain BriotMarketing

Four categories of photographers selling their work Selling your photographs is a serious decision. How you approach this decision depends on your personal goals.  I have been studying and teaching he sale of fine art photography for a long time.  One thing I found is that most photographers fit in one of four different categories.…Continue reading Four categories of photographers selling their work

You dont need a larger audience, you need a more qualified audience.

Alain BriotMarketing

1 – Introduction In recently received this question about my Fine Art Photography Marketing and Business Success Seminar “I don’t see a lot of materials about how to reach a broad audience  in the seminar contents.” Fact is, there is a lot of information on reaching your audience in the Fine Art Photography Marketing and Business Success…Continue reading You dont need a larger audience, you need a more qualified audience.

Fourteen Commandments for Fine Art Photography Marketing

Alain BriotMarketing

The more informative your advertising, the more persuasive it will be. David Ogilvy Introduction Marketing is a challenge for most photographers. This is because it has very little to do with creating art. Many artists abhor marketing their work. Most have never studied marketing. I know. I was one of those artists. When I started…Continue reading Fourteen Commandments for Fine Art Photography Marketing

Selling your work like a pro – becoming part of the 20%

Alain BriotMarketing

Selling your work like a pro: becoming part of the 20% 1 – Introduction I am often asked for recommendations by students who want to sell their work and generate income from the sale of their photographs.  Usually these questions come from photographers who have tried to sell their work and have been unsuccessful and are…Continue reading Selling your work like a pro – becoming part of the 20%