Introduction In my previous essay, Why I use Selective Color in my Photographic Work, I mentioned a new process that I titled the Selective Color Process. This essay describes the logic behind the naming of this process. Artists have used specific processes in their work for millennia. The reason for that is because art is about…Continue reading The Selective Color Process
The Start the Year in Style Special offer is LIVE click here now to read the details Save Money on field workshops, Mastery Workshops on USB/DVD and consulting registrations ! Whether you think you can or think you cannot you are correct. Henry Ford 1 – Introduction – New Year Resolutions We all make resolutions at the…Continue reading Reaching your goals in 2019
Whether you think you can or think you cannot you are correct. Henry Ford The Start the Year in Style Special offer is LIVE click here now to read the details Save Money on field workshops and consulting registration ! 1 – Introduction – New Year Resolutions We all make resolutions at the start of the year. …Continue reading Reaching your goals in 2018
1 – Introduction In recently received this question about my Fine Art Photography Marketing and Business Success Seminar “I don’t see a lot of materials about how to reach a broad audience in the seminar contents.” Fact is, there is a lot of information on reaching your audience in the Fine Art Photography Marketing and Business Success…Continue reading You dont need a larger audience, you need a more qualified audience.
The reason why most photographers can’t make a living from their work is because huge efforts are necesary to convince them to spend money on marketing but no efforts are required to get them to spend their money on cameras and gear. The problem is that just about any camera can take a sellable photograph,…Continue reading The power of marketing
Be good at marketing what you do, not just good at creating photographs ! 1 – Introduction To make a living in photography, or in any business, you must be good at marketing and selling what you do, not just good at what you do. When I started doing photography full time, hoping to make a…Continue reading Be good at marketing what you do, not just good at what you do!
The more informative your advertising, the more persuasive it will be. David Ogilvy Introduction Marketing is a challenge for most photographers. This is because it has very little to do with creating art. Many artists abhor marketing their work. Most have never studied marketing. I know. I was one of those artists. When I started…Continue reading Fourteen Commandments for Fine Art Photography Marketing
This new and extensive tutorial will be released this fall. Right now a pre-announcement list is available. To get on the list simply email me at firstname.lastname@example.org with the words ‘advanced adjustment layers’ in the email subject. You will be added to the list and will benefit from special offers and lower pricing when this new tutorial…Continue reading Advanced Adjustment Layers Mastery Workshop on DVD or USB card
After the Rain : How this image was created This image is a collage of 2 photographs. The camera I used wasn’t wide enough to capture all I wanted in 1 shot. I could have used a wide angle attachment but it is huge and carrying it defeats the purpose of having a small lightweight camera. Collaging…Continue reading After the Rain-how it was done
Whether you think you can or think you cannot you are correct. Henry Ford 1 – Introduction – New Year Resolutions We all make resolutions at the start of the year. However, for many these resolutions disappear into the ether around the end of January. Quite often, thirty days is what it takes for old…Continue reading Reaching your goals in 2016