Marketing Photo question – answer

1 – Question:
“I have some opportunities to have some of my work shown at a couple of City Hall and similar venues. Am wanting to know if others have done this and if it is a good way to sell prints?”

2 – Answer:
Any venue where the public is invited has the potential of being propitious for sales. However, it is important to keep in mind these pointers:

1 – Has there been art shows organized there previously?
2 – If yes, how successful were these shows?
2 – Is this a public show where you actively sell your work (such as a street show or similar) or is it an exhibit where you hang your work and ‘hope for the best?’
3 – The venue is only one of several elements in defining your eventual success or failure.
4 – In the light of the previous remark, how much experience do you have with marketing and salesmanship?
5 – Do you have a ‘VIP’ list of collectors you can personally invite to the show?
6 – Is your work and pricing structure appropriate for this venue?
7 – Will the organizers advertise the show or is this up to you?
8 – Will the organizers want a cut of your sales, and if yes is their cut agreable to you or excessive?

3 – Advanced Marketing Seminar:
I will be offering an Advanced Marketing Seminar in Spring 2012.  A pre-registration list is opened with a special registration price offer.  To get on this exclusive list email me at with the words ‘advanced marketing seminar’ in the subject line. There is no obligation, you’ll just be first notified and you’ll have save money when you register.  It’s all good.