1 – Introduction
To learn fine printing and processing you most likely took a class on fine art printing and processing. Fine art marketing is not different. Learning fine art marketing requires taking a class on fine art marketing. Why? Because if you don’t you will need to learn all of this on your own. Time is precious because we cannot make more of it. Therefore, we are better off marketing our work using proven techniques that others have already figured out instead of trying to figure out what works on our own. Trial and error is wasteful of time and money and is best avoided.
The Advanced Marketing Mastery Workshop on DVD is packed chock-full with the information, the knowledge and the hands-on experience you need to sell your work. If you are just starting, this is the course you need to get all the information before you make costly and time-consuming mistakes. If you are already selling your work, and want to either increase your income, or fix problems that surfaced since you started, this is the perfect opportunity to learn how someone who has been making an income from the sale of his work for over 10 years is doing it, and doing it successfully.
You can see and download the table of contents for the Advanced Marketing Mastery Workshop on DVD at this link.
Below are questions we are answering on the new Advanced Marketing Workshop on DVD as well as lists of topics we are covering on the DVD. As you read these lists ask yourself if you know the answer to these questions or if you know everything that I am presenting below. If you don’t, then keep in mind that your competitors — the good ones that is, the ones that are doing well– have this knowledge.
2 – Why study marketing?
If you do not have marketing knowledge equal to that of your competitors, and preferably greater than theirs, then you will not be successful when competing with them. This is because they know things that you ignore and these things are what makes the difference between selling and not selling your work.
In other words, you will not be putting the best chances on your side. You will be starting with a handicap, or with one hand tied behind your back, depending on how you prefer to put it. When thinking about this keep in mind that in business not being successful means losing money.
The solution to this problem is to raise your knowledge of marketing and salesmanship to the level of your competitors and preferably higher than theirs so you go from being at a disadvantage to being at an advantage and in a position of strength. How do you do this? Simply by attending this seminar. Yes, there is a cost for attending and in that sense it may be easier, or less costly, to not attend. But think about it this way: the cost is $975. How fast can you make an extra $975 (actually less if you already have the Marketing CD because we give you a discount) if you sell your work efficiently? The answer is, it may take just one sale. It may take several, but I am confident that by using the knowledge presented in this seminar you will not only recoup your investment but make a much better income than if you did not attend, provided you implement the solutions that I offer during the seminar.
On the other hand, if you do not attend, how much money will you be losing that you could have otherwise earned? The answer is that you will never know. However, I do know. And what I know is that if I did not have the knowledge I present in this seminar –knowledge that I use when selling my work– I would not even be close to being as successful as I am. In my view, and I have a long experience in this regards, this knowledge is essential to being successful selling your work.
One more thing. I had to hire private marketing consultants at a much higher rate than what I am charging in this seminar to learn what I am going to teach you. I also had to spent years, literally, to learn the knowledge I am going to give you in 2 days. In my view, time is my most precious commodity. It is the one commodity that I cannot make more of. I can buy just about everything but I cannot buy myself more time. Granted, the Beatles told me that I Can’t buy me Love and I believe them but that is sort of besides the point. The point is that you cannot buy yourself more time. All you have and all you’ll ever get is 24 hr in a day. You may be the richest or the poorest person on the face of the planet and you still both have exactly 24 hr in a day. The difference between these two persons is not how much time they have. The difference is how they use their time. Personally, if someone told me that I can get the essential knowledge I need to sell my work in 2 days for $975 I would say “where do I sign up?” I would say that because to me this is a huge saving in time. It is also a huge saving in money compared to what I had to spend to acquire this knowledge. I literally spent tens of thousands of dollars paying others to teach me their marketing knowledge, far more than the fee for this Mastery Workshop on DVD.
3 – Think of the Advanced Marketing Mastery Workshop on DVD as:
A – The solution to your business problems
B – The way to reach the next step in your photography business
C – The entrance door to new business opportunities
4 – What’s next?
If you are not sure yet if this Mastery Workshop on DVD is for you, read the questions below and answer them by yes or no :
– Do you sell your work on the basis of location or on the basis of your name ?
– Do you find that your prices are too low but are afraid of what will happen if you raise them?
– Do want to go further with your work?
– Are you ready for new and ambitious projects but don’t know what these projects should be ?
– Are you tired of trying to reach the next step by purchasing new equipment?
– Are you ready to develop a personal style but don’t know how to go about it?
– Are you ready to show your work in galleries or museums but don’t know how to go about it?
– Are you ready to create a portfolio of your work but are not sure where to start?
– Do you wonder if your technique is good enough?
– Do you ask yourself if you have a personal style that is easily recognizable ?
– You have not set specific objectives & goals.
– You have not set specific deadlines for reaching these goals.
– Have you tried to sell your work but were not as successful as you expected?
– Are you unclear about the nuances of fine art photography sales?
– Are you in the dark about the particulars of the art marketplace?
– Are you stumped by the remarks and objections that your customers make ?
– Are you unsure how to sell art in the context of today’s economic constraints?
– You are not sure what the 6 myths of fine art marketing are.
– Do you have questions that you can’t get accurate answers to?
– Did you run into ‘problems’ that you need help finding solutions to?
Count the number of yes and no answers. Yes answers mean that you need to study marketing. The more yes answers you gave, the more you need to study marketing in order to make money selling your work.
5 – Sell the dream!
Selling your photographs is a dream. Making money with your photography is a dream. Maybe you tried and things did not work out as well as you expected. Maybe you have not tried yet because you are hesitating, unsure of how you should approach selling your work. Either way, this Mastery Workshop on DVD is designed to make your dream a reality.
The goal is to help you reach the next step with your work and further your passion for photography.
This is not an essay or a book. This is a comprehensive, in-depth training course.
Don’t hesitate to contact us if you have questions that I am not addressing here: alain@beautiful-landscape.com. Your photography is important to us and Natalie and I can help you avoid the major mistakes most photographers make when they decide to sell their work. I personally made all these mistakes myself and I wasted a lot of my time and money in the process. By studying with us you will learn today what took me 23 years to learn and you will save yourself a lot of money and headaches (or heart-aches!) in the process.
The Advanced Marketing Mastery Workshop on DVD contains a lifetime of knowledge given to you in a comprehensive and easy to study manner. This will be the best money you ever spent. Years from now you’ll look back and think: “I’m glad I didn’t pass up on this. I wouldn’t be where I am now if I had not purchased this tutorial!”
You don’t have to go to “the school of hard knocks” the way I did. Instead you can use my knowledge to save yourself time, money and aggravation!
You can see a detailed description of the Advanced Marketing Mastery Workshop on DVD at this link.
6 – About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html
You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.
I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.
Alain Briot
Arizona
2014
You can see and download the table of contents for the Advanced Marketing Mastery Workshop on DVD at this link.