The Advanced Marketing Mastery Workshop on DVD is similar to attending my 2 days Advanced Marketing Mastery Seminar except that you don't need to travel and you can study the materials anywhere, as many times as you want
Advanced Marketing Mastery Workshop on DVD
(also available on USB flash card)
1 - Why the Advanced Marketing Mastery Workshop on DVD is Important
This is the 6th Mastery Workshop on DVD. It is the first tutorial in which I talk about limited editions, give specific answers to every type of objection, and discuss how to sell your work in the [post]-recession environment.
This new Mastery Workshop on DVD was specifically designed to be the complement to my book Marketing Fine Art Photography. While my book is a good introduction to the subject of marketing your photography, this new Mastery Workshop on DVD goes way beyond the book by giving you knowledge and information that, so far, I have made available to no one, not even my 1 on 1 consulting students! Why not? Because this knowledge was simply not available. I produced it over the past 2 years, after my book was written and published. It is the result of intense and detailed study of hundreds of artists and art galleries in regards to how they sell artwork in the post-recession environment.
The goal is to show you exactly
what you need to do to sell your work today. You see, what we did to sell artwork as late as 2011 no longer works. Things have changed, and they changed fast. This new DVD not only explains why it also explains how. And it shows you not only what to do but also what not to do so that you don't make the mistakes everyone else is doing.
2 - The Unique aspects and features of this course that you will find nowhere else
- A fully detailed study, with examples, of limited editions.
- A complete manual to handling stalls and objections - after reading this one you will never have a customer ’get one on you!’ You will know what to say, no matter what they come up with. And if there is a stall or objection I forgot to include (highly unlikely but possible) just let me know and I’ll add it to the free DVD updates Area (see below) together with the answers appropriate for this specific stall or objection. In short, you will learn how to make sales to people that before you would have let walk away! Think about how many sales you lost that are now going to be yours!
- A description of the two types of sales: the first one that brings you 10% of your money and the second one that brings you 90% of your money, and why just about every artist makes only the first type of sales and only makes 10% of their possible income! This one is huge! It will literally turn your business around when you use it !
- A list of correct and incorrect words. Once you know what to say, which words to use and not use, you will be making sales you never thought possible !
- Actual photographs of artists selling their work in many possible locations
- A hands on, fully detailed, comprehensive tutorial on how to price your work
- A hands on, fully detailed, comprehensive tutorial on how to create limited editions of your work.
Another unique aspect of this new tutorial is that it is up to date with today’s economy. We just went through a dramatic recession of which we have not fully emerged yet. Before this recession the economy was rock solid and business was fantastic. Selling artwork was easy compared to today. If you had asked anyone back then what they thought the future had in store, they would have said ‘more of the same’. In other words, positivism ran wild back then. People were optimistic. Everyone was buying and spending freely.
The recession came as a shock and took many people down with it. Housing values crumbled. Net worth was severely diminished. To face what for many amounted to a disaster people cut down on unnecessary expenses. One such expense was art, photographic art in our situation. There is no point buying a photograph to hang over the mantle when you are foreclosing on your home. Similarly, home decor, one of the main reasons collectors purchase fine art photographs, is not on people’s radar when they lose their job, see the value of their investments plummet or face other dire financial issues.
Some fine art photographers went out of business. Some made do. Some did better than they ever did. We know why some went out of business. There is no mystery there. We can also guess how some managed to ‘make do.’ Cutting expenses, going into ‘survival’ mode and basically waiting out the storm hoping that things will improve. The real question, the one that is puzzling many people, is how and why did some fine art photographers manage to do better in such a poor economic situation. The short answer: they knew how to market their work successfully during a recession. The longer answer: the contents of the new Advanced Marketing Mastery Workshop on DVD. It’s all there and it works.
This new Mastery Workshop on DVD is centered around the message that is at the center of my teaching:
The most important aspect of selling your work successfully
is taking control of your own destiny instead of waiting to be discovered
The reason for this focus is that I’ve never been fond of waiting. Call me impatient if you want, that’s fine with me. Life is simply too short to wait to be discovered. Plus there’s a major problem with waiting. What if nobody comes? What if nothing happens? What if we are never discovered? To me that option is no fun at all and I am not willing to take the chance of waiting for nothing. Especially since there is a solid and efficient alternative and that is to be pro-active and take control of our destiny ourselves. Who wants to wait? Not me and I’m ready to bet not you either. Especially when you know how to make things happen now.
3 - The Table of contents of the new Advanced Marketing Mastery Workshop on DVD
All this is nice but I am sure you want to know exactly what is in this new Seminar. Well, no problem. Here is the table of contents. There are 17 sections. Each section features one to ten sub-sections. Click on this link to download the table of contents.
4 - About Pedagogy
This tutorial is the result of years of teaching experience. It is not a collection of loose essays unrelated to each other, or a collection of ‘tips’ that you need, somehow, to make work for you in some mysterious way. It is a carefully structured seminar designed around a solid teaching and marketing strategy. I studied how to teach at the university level and I used the pedagogical instruction I received as a PhD student when I designed this seminar on DVD. It follows a comprehensive and carefully designed pedagogical approach which is designed to teach you how to make money selling your work, not just tell you how to do it but show you how to do it. It tells you why you need to use the techniques taught in this seminar, and it also tells you how to use them, as well as when, where and with which customers it is appropriate to use them.
5 - Get an unfair advantage!
This is not just a tutorial on selling photographs. It is a tutorial specifically on selling Fine Art Photographs. To my knowledge this is the only one of its kind. There are other tutorials out there on Marketing in general. But marketing ‘things’ or services is not the same as marketing fine art photographs! Marketing fine art is very specific and is done in a way that is different from marketing other products or other types of photographs. It involves different techniques, different approaches and different strategies. All these are outlined in the Advanced Marketing Mastery Workshop on DVD.
There are also a number of tutorials on how to sell photographs in general. But most of these tutorials focus on selling wedding photographs, or stock photographs, or photographs that are not Fine Art Photographs. These tutorials do not teach you how to sell fine art landscape photographs or fine art photographs of other subjects. They do not teach you how to sell photographs created with the goal of expressing yourself, expressing your vision, expressing your artistic intent without any other purpose. They do not teach you how to sell Fine Art photographs through galleries, or at art shows, or on the web.
My tutorial, the Advanced Marketing Mastery Workshop on DVD is the only one that does. If you want to succeed you need to have it. Your competitors are ordering it and using the information in it to their advantage: to sell their work and to beat you to the goal. To outsell you. To put you out of business eventually if you do nothing but wait and wonder if you should get it or not. In short, you cannot afford to let your competition beat you and make a fortune while you are watching them give you a spanking. Not when all it takes is to order the Advanced Marketing Mastery DVD. By doing so you will give yourself an unfair advantage. You will push your marketing so far that it is your competition that will watch you disappear into the sunset while they are wondering what happened, what they missed and where they were wrong! GIve THEM a spanking they will never forget. Don’t let them spank you. And whatever you do, don’t tell them about this DVD!
- Detailed Contents of the Advanced Marketing Mastery Workshop on DVD
1 - You get over 30 hours of audio & video recordings in which I explain how to sell your work in the 2013 economic environment. In doing so I cover the fundamental aspects of marketing and salesmanship,business and more.
Click on the icon to listen to an audio presentation excerpt
The audio, video, written and
other materials featured on the DVD are carefully organized in a step by step fashion to make studying easy. You can complete each step at your leisure and move around from step to step as you please. You can also return to a previous step, or move to a later step, at your leisure. Here is an audio sample:
from the Advanced Marketing Mastery Workshop on DVD
2 - You receive 95 eBooks with 380 pages of content in eBook - PDF format focusing on all aspects of selling your photography:
Click on the image above to see the Advanced Marketing Mastery table of contents
in eBook / PDF format
3 - You receive a signed Fine Art Companion Print
A matted and signed Fine Art Companion Print of Blue Mesa Cottonwoods, one of my best selling recent images, is included in the Advanced Marketing Mastery package. The value of this print when purchased separately is $295. This Companion Print (8x10 matted size) is printed, mounted, matted and packaged in the exact same museum presentation as my larger prints.
I include it in this package so you can compare the image quality on screen to that of the actual print. This is necessary because nothing is as beautiful as an actual Fine Art Print. Everything else is a reproduction. This collectible print will also be an addition to your Fine Art collection. This photograph demonstrates my personal style in regards to color palette.
The Fine Art Print of Blue Mesa Cottonwoods, matted and signed (on both print and mat)
ships with the Advanced Marketing Mastery Workshop on DVD.
The value of this print is $295
(see the Prices page)
4 - You receive a recording of the two-day Advanced Marketing Seminar
This CD features the recording of the presentations I gave during the two-days Advanced Marketing Seminar that took place at Blackstone Country Club in Arizona. There is a total of 2 days of presentations recordings. The handouts that Seminar Participants received in Arizona are also included. It's like being at the Seminar plus you can listen to these presentations anytime you want anywhere you like. The CD features mp3 files and will play in any CD player. You can also download the mp3 files to any digital audio device (iPod, iPad, mp3 player, phone, etc.).
5 - You get Free access to the Advanced Marketing Mastery Workshop on DVD Updates area for as long as you own the DVD
As with all Mastery Workshops on DVD, a free Owners Update Area Page is available for the Advanced Marketing Mastery Workshop on DVD. The link to the free updates area will be emailed to you when you order the DVD. Updates are posted when new essays are added to the DVD and when changes are made to my approach to marketing.
In this area, you also are invited to ask questions related to the materials on the Advanced Marketing Mastery Workshop on DVD. Answers to your questions are posted on the DVD updates page area. You can also read answers to questions asked by other DVD owners. This provides a rich learning environment where owners can share questions and answers with each other.
Access to the updates area is free for as long as you own the DVD.
6 - You receive a $100 off coupon towards any of our workshops
Your Advanced Marketing Mastery Workshop on DVD package comes with a $100 off coupon good towards any of our workshops. This coupon carries no expiration date and can be used at any time.
7 - You receive a free copy of Alain's Navajoland Video DVD
This professionally-produced DVD is an excellent example of a promotional piece. It will play in any DVD player. This promotional piece was created by Alain to market his Navajoland Portfolio.
8 - You receive free shipping, via USPS air mail, no matter where you live in the world.
The Navajoland DVD
8 - Pricing
The Advanced Marketing Mastery Workshop on DVD features the exact same knowledge as my two days Advanced Marketing Mastery Seminar. To be fair to Seminar Participants, the Advanced Marketing Mastery Workshop on DVD is priced similarly to the Advanced Marketing Mastery Seminar.
However, there are advantages to studying with the Advanced Marketing Mastery DVD. First, you do not need to travel and therefore you save on travel expenses, lodging, car rental and other incidental expenses. Second, you can study the material at your own pace instead of having to absorb this immense amount of material in just two days. Third, you can study anywhere and anytime you like, instead of having to fit the seminar in your schedule. Finally, you can refer to the DVD later on, as often as you want, instead of referring to brief seminar notes, or trying to remember what was said.
9 - NEW - USB Flash card delivery option (instead of CD /DVD)
If you do not have a CD/DVD reader in your computer, we can ship the Personal Vision Mastery Workshop and the Summit Presentations on a USB Flash Card instead of on CD and DVD. If you want to take advantage of this option, simply place your order using the link above, then email us at email@example.com to let us know that you want your order delivered on a USB Flash Card rather than on CD and DVD. The cost is the same.
10 - NEW - pay in 3 equal instalments
We offer the option of paying for your Master Class in 3 equal installments instead of all at once. The three installments will be placed on your credit card a month apart. The first installment will be applied the day you place your order., the second one a month later and the third two months later. To take advantage of this option simply email firstname.lastname@example.org or call us with your credit card, phone number and shipping information. There is no extra cost for this option and your order will ship immediately.
11 - How to order:
Advanced Marketing Mastery
Workshop on DVD
With Free Worldwide Shipping
An Advanced Workshop on Marketing
with hundreds of audio files,
eBook and PDF files,
movies and audio recordings.
signed and matted Companion Print, Navajoland DVD,
and a CD recordings of Alain's 2012
2 days Marketing Mastery Seminar
You can also order by phone at 1-800-949-7983 in the US and 928-252-2466
by mail or email by sending us your name, address phone and credit card number
and by email at email@example.com
12 - A recap of everything you receive with your Advanced Marketing Mastery Workshop on DVD order:
1 - Over 30 hours of audio and video recordings
2 - Over 380 pages of content in eBook format focusing on all the aspects of marketing fine art photographs
3 - A signed Fine Art Companion Print of Blue Mesa Cottonwoods
4 - The Advanced Marketing Mastery Workshop on DVD
5 - The Advanced Marketing Seminar Audio CD
6 - Free access to the Updates area for as long as you own your Mastery Workshop on DVDs
7 - A $100 off coupon towards any of our workshops
8 - The Navajoland DVD, an excellent example of a self-marketing piece.
9 - You receive free shipping, via USPS Air Mail, no matter where you live in the world.
We Answer your questions:
We receive a lot of questions about the Workshops on DVD series. Here are answers to the questions we received. If you do not find the answer to your question be sure to email it to us and we will answer right away: firstname.lastname@example.org
1 - What is the difference between the Advanced Marketing Mastery and your book Marketing Fine Art Photography?
The Advanced Marketing Mastery Workshop on DVD is heads and shoulder above the book. Click here to find out why.
2 - What is the difference between the first Marketing DVD and the new Advanced Marketing Mastery Workshop on DVD?
The Advanced Marketing Mastery Workshop on DVD is heads and shoulder above the first Marketing DVD. Click here to find out why.
3 - Is the new Advanced Marketing Mastery Workshop on DVD relevant outside of the USA?
The Advanced Marketing Mastery Workshop is definitely relevant outside of the USA. Click here to find out why.
4- Can I see a detailed list of contents for the Advanced Marketing Mastery Workshop on DVD?
Yes. Click here to download the Table of Contents of the Advanced Marketing Mastery Workshop on DVD
5 - What are the advantages of studying with the Mastery Workshop on DVD series instead of with other tutorials or seminars?
There are 12 advantages to studying with the Mastery DVDs. Click here to read what those 12 advantages are.
6 - Can I read Testimonials from Mastery DVD owners?
Yes. Click here to read testimonials from Mastery Workshops on DVD Owners.
7 - Can I get this workshop on a USB Flash card instead of a CD and DVD ?
Yes. If you do not have a CD/DVD reader in your computer, we can ship the Advanced Marketing Mastery Workshop and the Marketing Seminar Presentations on a USB Flash Card instead of on CD and DVD. When you want to take advantage of this option, simply place your order using the link above, then email us at email@example.com to let us know that you want your order delivered on a USB Flash Card rather than on CD and DVD. The cost is the same.
8 - Can I Pay in installments instead of all at once?
Yes. We offer the option of paying for your Mastery DVDs in 3 equal installments instead of all at once. The three installments will be placed on your credit card a month apart. The first installment will be applied the day you place your order, the second one a month later and the third two months later. To take advantage of this option simply email firstname.lastname@example.org or call us with your credit card, phone number and shipping information: 928-252-2466 (international) and 800-949-7983 (USA). There is no extra cost for this option and your order will ship immediately.
Still not sure if this Mastery Workshop on DVD is for you?
Text and Photographs are copyright © Alain Briot 2014
Pricing, terms and conditions are subject to change at any time without notice
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