Home » Art » Recent Articles:

HDR in 2013

May 11, 2013 Art, Technique 2 Comments

HDR in 2013 by Ned Radan

Introduction
High Dynamic Range (HDR) images are very popular discussion in photographic books and magazines. It is also a very old procedure almost old as photography. Nowadays with availability of digital cameras and image editing software, this technique is very commonly used by photographers. For successful use of the procedure, a common sense is essential. Difficulty level is from very easy (dodging and burning in Photoshop) to hard (combining an image of the sky through branches on an image intended for large print photograph).

History
The first photographer to use this technique was Gustave Le Gray in his images shown in London in 1856. At the time negatives were more sensitive to blue light then to red and green. As a result, the sky would be rendered in white and subjects on earth in shades of grey. So he exposed one photograph for sky and the second one for subjects on the ground. When making prints two negatives were masked. One was used for sky and the other one for the ground.

Overview
Visible light, that’s what we see, can be rendered with camera with ability to capture Dynamic Range of 30 f stops. Nowadays, cameras can capture roughly 5-10 f stops in one image depending of the sophistication of a camera. As a result, a camera can capture only a window of the visible light in one single image. The intent of HDR technique is to widen this window. In simple words burned highlights and unexposed shadows in an image need to be revealed.

When to Use It
Use of HDR technique is to be avoided unless it is necessary. For example, at noon on a sunny day shadows are harsh. That means a part of rock facing the sun and part of the same rock in the shade will have different intensity of light. This difference can be several f stops. In order to photograph this subject one would need to adjust exposure for sunny side of the rock and the second exposure for the part in shade. In the office these two exposures would be combined using image editing software to create one image. The better option would be to come at the location early in the morning or late in the evening and photograph the same subject. This time only one exposure is needed because the light does not create harsh shadows.

To conclude, in some instances choosing appropriate lighting conditions gives better results than applying the HDR technique.

Application
HDR technique is a tool available to a photographer in creating a desired image. As mentioned earlier it is to the photographer‘s common sense to decide to use it or not. Some other procedures one can use instead or in combination with HDR technique:

  • Chose appropriate lighting condition. Come on the location at the dusk or down when shadows are soft.
  • Acquire an advanced camera which wider dynamic range.
  • Use artificial light (flash) or reflector to lighten the detail in the shade.

Depending on your subject and type of photography, the photographer chooses the appropriate approach.

Revealing Highlights
In some cases we can avoid HDR procedure by choosing appropriate lighting conditions, but in others this is the only way we can present a subject. For example, at sunset and sunrise sky gets spectrum of warm colors. In order to catch warm colored sky and the ground, it is necessary to use HDR technique. So take one shot for sky and the other for the ground and then combine them in an image editing software. The image (Figure 1) shows sunset, where I could not avoid HDR technique.


Illustration 1 neil radan
Figure 1: Zion Sunset

Revealing Shadows
When subject with lot of shadows is photographed, some shadows lose detail and become plain black. The best way to render such subject is to photograph it in optimal lighting condition. Sometimes we can’t camp on location, drive late in the evening or can’t afford camera with high dynamic range, so remedy is to use HDR procedure. In Figure 2 is shown example of such situation.

Illustration 2 neil radan
Figure 2: Sands of Time

How To
The simplest way to combine two images in photo editing software is to use eraser. Load up the image with most of the detail on the top layer. In the bottom layer load up an image adjusted for shadows or highlights, which ever you want to reveal on the top layer image. Make your top layer active and choose eraser soft brush with opacity 5-10%. Now go over area which you want revealed a few times. When you are happy with outcome flatten the image.

This is not the best way to combine images, but it will get you going in no time.

Summary
HDR procedure is a tool in the tool box of a photographer. At the end of the day is personal preference to use it or not and when to use it. The most important aspect is your imagination.

References:
Alain Briot, “Mastering Landscape Photography”
Beaumont NewHall, “The History of Photography”
Michael Freeman, “Pro Photographer’s D-SLR Handbook”

Neil Radan
May 2013
Brilliantlandscapes.com

 

About Adobe’s cloud-only software delivery policy

May 9, 2013 Art, Technique 4 Comments

About Adobe’s cloud-only software delivery policy

Adobe’s ‘creative cloud only’ announcement – the news that Adobe software will be available only as cloud-based subscription service instead of as traditional software packages one owns and installs on their computers-  came as a shock to most photographers who use Photoshop.

I received lots of questions about how the ‘cloud’ works and what one should do. Here are my thoughts and recommendations:

1 – Upgrade to CS6. It’s a very good upgrade and who knows it may be the last opportunity to buy Photoshop that you can keep on your computer! I have it and I’ll keep it!

2 – I have a feeling Adobe will be forced to offer an alternative to the cloud. There’s multiple reasons why, one of them being the requirement to have online access to process images in PS. What if you don’t have online access for whatever reason? No photoshop possible?

3 – What about opening photos that you created a long time ago? Impossible unless you are a cloud subscriber. This means you have to pay the monthly fee, even if you don’t need photoshop, just to open your photos? That’s not right.  Of course we can convert psd files to tiffs or other format, but when your photo library features several hundred thousand images, as mine does, that’s easier said than done!

4 –  Here is the ‘official information’ from Adobe:

http://www.adobe.com/products/creativecloud/faq.html

and also here:

http://blogs.adobe.com/photoshopdotcom/2013/05/answering-your-questions-about-photoshop-cc.html

Please post your comments below.

Alain Briot
www.beautiful-landscape.com

White Sands Gallery

White Sands & Bosque del Apache Gallery

CF020070-600



About Alain Briot

Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
Vistancia, Arizona

2013

Sunrise Reflections, Bosque del Apache – How I created this photograph

CF019834-600

Sunrise Reflections, Bosque del Apache – How I created this photograph

1 – How this photograph was created
Each time I visit Bosque del Apache I set it as a goal to take photographs without any birds. This was the first photograph I took that morning. When I created it I believed it would be the best image for that morning and it turned out to be so.

This photograph was taken during our just completed Bosque & White Sands Workshop. The sun was not up yet. I was so convinced that this was a strong image, a ‘keeper’ as they say, that I told the workshop participants that I had created my best image for that morning and that we could leave for breakfast now. Many participants joined me in capturing this scene.  Somehow I knew that this was a strong image, possibly the strongest image I was going to create that morning. How did I know? From experience taking tens of thousands of photographs over many years. In other words, because of practice.

I also don’t use a light meter on my manual camera, instead I set the f-stop and shutter speed based on my evaluation of the light level of the scene. After many years of doing so I have become quite good at it. Usually, I find the perfect exposure after 1 or 2 attempts. That morning I found it at my first attempt. In fact, the photograph above was the first exposure I took that morning. I saw it as a sign that this was a truly exceptional situation.

2 – Skill Enhancement Exercises
Practice finding out if you have a ‘keeper’, when you are working in the field, and when you first see the image on your LCD scren.
– Does doing this come naturally to you?
– Is it challenging?
– If yes, which aspect of this approach is the most challenging?

After returning to your studio, take a look back at the images you believed were ‘keepers.’
– Were you correct? Are these photograph as good as you thought they were once you convert and optimize them ?
– If you were not correct, why do you not like these images as much as you did in the field? What changed?
– If you were correct, what are the strong aspects of these images?
– What is it about them that makes them work visually?

 

Sunrise Reflections, Bosque del Apache

3 – About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
Vistancia, Arizona
2013

Creativity Top 12

February 19, 2013 Art, Composition, Success No Comments

Creativity Top 12
How to stand out from the crowd 

Introduction
Standing out among the ever-increasing number of photographers is becoming more and more difficult.  Gear and software are getting better and better.  Prices for photography hardware, software are consumables are getting more and more affordable.  Technical training is readily available. Information about locations that were once challenging to find is now just a google click away.

When everyone is photographing the same locations, knowing how to get to these locations is no longer an advantage.  When everyone has access to the same tools, and when these tools are both excellent and affordable, having these tools no longer gives us an advantage.  Mastering chemical photography involved owning gear that was expensive and  learning a process that was challenging. The large amount of time and money required to do this gave chemical photographers a significant advantage. Not so with digital.  While still expensive, digital photography gear is much more affordable than film-based gear.  Training, while still carrying a cost, is also much more affordable.  In addition, the number of teaching venues has literally exploded.

All this means that the advantage inherent in finding locations, owning equipment and knowing how to use it is no longer significant enough to create a noticeable difference between photographers.  As a result the gap between photographers is shriking and  it is becoming increasingly difficult to stand out among the crowd. Furthermore, the number of photographers and the quality of their photographs is not only increasing, it is literally exploding.

However, being different is still possible.  The question is, how do you do it?  How do you stand out?  The answer is two folds.  First, you have to reconsider what are your true advantages.  It may be your personal experience, your background, your upbringing, a specific aspect of your training that nobody else has, a focus on art and technique rather than on technique alone, your connections, a unique expertise in a non-photographic field.  It may also be simply your attitude.

Second, in order to stand out in the environment that I just described you have to do things that the other photographers are not doing.  You have to create photographs that are different from everyone else.  Not because you used different gear and software, but because you used a different approach to creativity.

Creativity is the foundation that will enable you to create photographs that are different.  In turn, and over time, creativity will allow you to develop a photographic style that will be uniquely yours.  The development of a personal style and the demonstration of a personal vision are the ultimate goals.  By achieving these goals you will set yourself apart from the competition in a final manner.

These are long term goals and I address them during my workshops and in my Mastery Workshops on DVD tutorials.  In this essay my goal is to teach you how to become more creative.  Because creativity is a vast subject, I decided to narrow it down by writing a ‘Creativity Top 12′, a list of what I consider to be  the 12 most important aspects of creativity.  Here it is:

1 – Be interesting
Creativity is necessary to generate the interest of our audience and customers.  We will not generate their interest if we are not creative because people have become blasé about old ideas.  There are so many photographers out there that unless our work stands out as being interesting, different and unique we will not get much attention.

2 – Think differently
Being creative is about creating new things out of old things.  Taking old ideas that have proven to be effective in the past and re-inventing them by presenting them under a new appearance is the key to doing this successfully.

3 – Bring in the new
Creativity is an input-output, import-export business.  You can’t lock yourself in a room and expect to be creative all by yourself.  You have to be in contact with other artists and with other ways of doing things in order to foster creativity.  Think of this as a ‘creative think tank’ . The ‘water’ in the tank is the new ideas you bring in.  These new ideas that you bring in push out and replace the ‘old water’ that was previously in the tank.  By doing this regularly you have a constant flow of new ‘water,’ of new ideas.

4 – Get help
Learn from people who have solved problems similar to the ones you face.  Do not reinvent the wheel.  Instead, learn to use the wheel (metaphorically speaking) by studying with people who know how this is done.  The problem at hand here is how to create photographs that are different from everyone else.

5 – Set yourself free
You can’t be creative with your hands tied behind your back, metaphorically speaking.  To unleash your creativity you must cut yourself some slack.  To do so you need to decide what you are willing to do and not do in your work. Don’t be overly conservative.  Instead, push the boundaries and decide to do things you have not tried before or have hesitated doing until now.

6 – Ignore criticism
Creativity is fostered by self confidence.  You can’t be creative while being concerned with potential criticism at the same time.  In order to bring your creative ideas to life, you have to ignore criticism during the creative phase.  Their will be time to consider criticism later on, if and when it comes your way.

Sand Waterfall, Antelope Canyon, Arizona

7 – Get what you need
You need specific resources to give birth to your ideas.  These include classes, tutorials, tools and supplies.

8 – Engage your audience
You can’t be successful in a vacuum.  While your ideas don’t need to be interesting to everyone, they need to be interesting to your specific audience.  Engage in a dialogue with your audience.  Social media, blogging, live presentations, shows and personal conversations work well for this.

9 – Think simple
Simple ideas are easier to implement than complicated ideas.  Doing ‘simple’ is more difficult than doing ‘complicated.’  This is why most people do things complicated way. Learning to simplify takes time, but in the end it will save you massive amounts of time.  Saving time is the goal because we can’t make more time.  Therefore we need to learn how to use our time in the most efficient manner possible.

10 – Try it
Trying creative ideas is the key to success.  This is because there is other effective way of finding out which ideas will work and which ideas will not work. Only by trying new ideas will we find out which ideas work and which ideas do not work.

11 – Do it
Creativity means creating something, not just thinking of creating something!  This means that eventually you have to step up to the plate and get things done.  Create photographs, make prints, show your work to other people, write essays explaining why and how you do what you do and more.

12 – Defy authority
There’s ‘gurus’ out there that have been around and have achieved more than you have.  Just keep in mind that when they started these ‘gurus’ were in the same position you are in.  They were intimidated by  their own, older, ‘gurus.’  They hesitated to do things that had not been proven yet.  However, they succeeded because they did not let those ‘gurus’ intimidate them.  They defied authority and decided to do things their way. Do the same.

About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
February 2013

Subscribe to Reflections:
Enter your email address: Delivered by FeedBurner


Fifteen Remarks on Fine Art Photography Composition

January 28, 2013 Art, Composition, Technique 4 Comments

Fifteen Remarks on Fine Art Photography Composition

by
Alain Briot

Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world.
Albert Einstein

Zabriskie-collage-3-600
Moonset at Sunrize, Zabriskie Point, Death Valley, California

Introduction
What are the most important aspects of composing a Fine Art Photograph?  The answer to this question certainly varies from photographer to photographer because each of us places more importance on some aspects than on others.  What follows is what I personally consider to be the most important aspects of Composition.

This list is excerpted from a longer list that I use for teaching during my workshops and seminars.  The decision to create a shorter list, with only 15 items instead of 37, stemmed from the desire to focus on the essential aspects of composing a fine art photograph regardless of the  subject we are studyphotograph or the specific project we are working on. The resulting list is free from a particular teaching emphasis and represents what I look for in a Fine Art Photograph.

1 – Composition is the strongest way of seeing
This is Edward Weston’s definition of composition
It is still my favorite definition of composition

2 – Composition is not just the placement of objects in the frame
Composition also involves using color, contrast and light
Composition includes post processing in the raw converter and in Photoshop

3 – The goal of composition is to express your vision and your emotional response to the scene
The goal of Fine Art Composition is not to create a documentary representation of the scene
Nor is it to create a photograph that is only technically perfect
The goal is to create an image that is superior, both expressively and technically
An image that demonstrate both mastery of vision and technical virtuosity

4 – What the camera captures is objective.  What the artist’s sees and feels are subjective
Take stock of your emotional response to the scene in front of you
Record those emotions in writing or in audio
Use light, color, contrast, composition and cropping to reproduce these emotions visually
Work on this both in the field and in the studio

5 – Think first about light
A photograph is only as good as the light you use
The subject is less important than the light that illuminates this subject
The best subject in bad light does not make for a good photograph

6 – Use foreground-background relationships
Find a great foreground and place it in front of a great background
Make sure your foreground is large enough to play an important role in the composition

7 – Contrast opposites elements
Human beings think and see in terms of opposites
Therefore this is something everyone can relate to

Examples of opposite elements include:

– Static / moving
– Young / old
– Large / small
– Organic / man made

IMG_2252-600
Cottonwood Trees in Fall Colors, Capitol Reef National Park, Utah

8 – Composing a fine art photograph is not about redoing what someone else has done before
If tempted to redo an image you have seen, just buy the postcard, the book or the poster
You cannot be someone else, therefore you cannot take the same photographs as someone else
You will waste time trying to do so
Instead, start to create your own images right away

9 – Being inspired and redoing someone else’s work are two different things
You can certainly be inspired by the work of other photographers
We have all been inspired by the work of other artists and photographers
This is an inherent aspect of the artistic process

10 – No amount of technology can make up for a lack of inspiration
Cameras and other gears are technical
Inspiration is artistic
The two exist on different planes
Achieving a Personal style in Fine Art means working as an artist not just as a technician

11 – People, not cameras, compose photographs
Certainly, a camera is a necessity
However, your camera cannot compose a photograph anymore than your car can drive itself
You are the one who composes your photographs, not your camera

12 – “Correct” is whatever works when the goal is to create fine art
There is no such thing as “the right thing” in art
“What is Art ?” is a question to which there are many answers
We therefore have to answer this question for ourselves
We are also bound to disagree with others because fine art is a polarized activity.

13 – Straight fine art prints are a myth
All fine art prints are a modification of the image recorded by the camera.
The composition of the image you started in the field is continued in the studio.
This is done through image optimization because colors, contrast, borders, image format, etc. are all part of composition.

14 – The “right” color balance is the strongest way of seeing color
There is no such thing as the “right” color balance in Fine Art
This is because color is one of the ways you express your emotional response to the scene
For this reason, the “right” color balance for a specific image will differ from one  photographer to the next

15 – The finest compositions are those you never saw until you created them
Recreating a composition you saw before is easy
Creating a brand new composition, one you have never seen before, is difficult
This is because doing so requires transforming the natural chaos into an organized image
It involves creating order out of chaos, as Elliott Porter said.

About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, raw conversion, optimization, printing, marketing photographs and more. Alain is also the author of Mastering Landscape Photography and Mastering Photographic Composition, Creativity and Personal Style. All 3 books are available from Alain’s website as well as from Amazon and other bookstores.

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com. You will receive over 40 essays in PDF format, including chapters from Alain’s books, when you subscribe. You can also email your comments or questions to Alain at alain@beautiful-landscape.com

Alain Briot
Vistancia, Arizona
2013

Subscribe to Reflections:
Enter your email address: Delivered by FeedBurner

Alain Briot Personal Style Master Class Updates

January 22, 2013 Art, Success, Technique, Workshops No Comments
Alain Briot Personal Style Master Class Updates
Belwo are the most recent updates made available for the Personal Style Master Class.  These updates are available in the Master Class Updates area on my site.  The link to the updates area was emailed to you when you placed your order.

If you do not have the Personal Style Master Class Workshop on DVD, a detailed description plus a free 20 pages eBook, plus pricing and ordering information are available at this link:  http://beautiful-landscape.com/Articles-DVD-Master-Class-SPO.html

Update #1 – I believe we have entered a new time for art.

Update #2 – Will there be a ‘Part 2′ to the Personal Style Master Class?
This update is in response to questions from Master Class owners about the fact that ‘Part 1′ is present in the title.

Update #3 – Is mastering HDR, texture layering and Instagram enough to create a style?

Update #4 – How long does it take to complete the Personal Style Master Class?

Update #5-  Which photography subjects does the Personal Style Master Class applies to?

If you do not have the Personal Style Master Class Workshop on DVD, a detailed description together with pricing and ordering information are available at this link:
http://beautiful-landscape.com/Articles-DVD-Master-Class-SPO.html 

Alain Briot
Vistancia, Arizona
January 2013
http://www.beautiful-landscape.com

Subscribe to Reflections:
Enter your email address: Delivered by FeedBurner

2012 Year-End Summary

January 12, 2013 Art, Marketing, Success, Workshops No Comments

2012 Year-End Summary

Introduction
This is a summary of my 2012 photographic activities.  This summary is organized by categories.  I have not offered a year-end summary before so this is something new to me.  I decided to do so this year because I believe it is interesting to take a look back at the most significant ‘happenings’ of 2012.

Print sales
2012 marked an increase in number of print sales over 2011.  Both individual prints and Portfolios went through several price increases in 2012, as we do each year, guaranteeing a continued increase in investment value to collectors of my work.

We decided to increase portfolio prices by $1000 each time a copy is sold.  This caused portfolios to reach their highest price point so far.

Investment value
Our regular price increases mean that all prints, Folios and Portfolios purchases increase in value regularly.  If you purchased a print, a Folio or a Portfolio from us the value of your investment has already increased. If you plan to purchase prints, Folios or Portfolios in the future the value of your investment will increase as well because our prices will continue to increase regularly.

You can see my print prices at this link.

Folios and Portfolios update
Folios and Portfolios are released in Limited Editions of 50 copies only. As of January 2013 only 3 copies of the Navajoland Portfolio remain available. The White Sands Folio sold out and is no longer available.

Folios and Portfolios are available in the Print of the month collection at this link.

Publishing
In 2012 I published the 5th Mastery Workshop on DVD: The Personal Style Master Class workshop on DVD.  This is an important release because this tutorial is completely different than the other 4 mastery DVDs.  It is also part 1 of a 2 part series, with part 2 scheduled for release this year, in 2013.  You can see the Mastery Workshop on DVD series at this link.

I published over 20 essays in 2012 on my website and blog as well as on Luminous-Landscape.com where Michael Reichmann publishes Briot’s View, my monthly column, on Naturephotographers.net where I am a Contributing Writer, on NatureScapes.net where I am  a Contributing Editor and on other websites.  These publications are in addition to the more than 75 essays written for the Personal Style Master Class Workshop on DVD series.

Consulting
2012 saw a significant increase in demand for my consulting program. So much so that I had to limit how many students I accept in this program to maintain the personalized attention and high standards I set for this program.  Details of my consulting program are available at this link for studio consulting and at this link for phone consulting.

Workshops
All our workshops sold out including the 9th Annual Fine Art Summit which was held in Zion this year. As an aside the first 3 workshops for 2013 are already sold out.  We have not cancelled a single workshop since we started our workshop program 10 years ago.  A full listing of our 2013 workshop program is available at this link.

Teaching Focus
The focus of our 2012 workshop program was Personal Style.  This focus complemented the new Personal Style Master Class Workshop on DVD and was very popular with our students, many of them working and developing a personal style.

The focus of our 2013 workshop program is Vision.  This new focus builds onto our 2012 focus, Personal Style, while expanding into a wider field of creative exploration.  More information will be available as the year goes on during our workshops, starting with the White Sands Workshop this March.  Stay tuned !

Student Achievements
We saw a noticeable increase in image quality from our students’ work.  Composition is where we saw the most increase.  Print quality is still one of the most challenging aspects of fine art photography.

A record number of students completed personal photography projects in 2012.  These include folios, portfolios, eBooks and self published books.  A number of these projects were completed in the context of my consulting program.  Many were started during our workshops and seminars.

Students in Business
A record number of students started selling their work in 2012.  At a recent show in Scottsdale, Arizona 3 of my students were selling their work at the same show.  Besides Arizona, our students are also selling their work in many states and countries.

This is no doubt due to the popularity of my book Marketing Fine Art Photography.  Each time I check the book listing on Amazon.com, it is in the top 10 books on Professional Photography.  Sales of the eBook version, which is available only on my website, also rank high.  It is also due to the support I provide through my Marketing Mastery Workshop on DVD, my 1 on 1 consulting program and my Advanced Marketing Seminar which took place in Spring 2012.  This seminar was organized at our Country Club, Blackstone, in Peoria, Arizona and it was a wonderful event.

About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
Vistancia, Arizona
January 2013


Subscribe to Reflections:
Enter your email address: Delivered by FeedBurner

Expressing our Vision or Collecting Gear?

December 30, 2012 Art, Success, Technique 1 Comment
Zabriskie-collage-3-600

Expressing our Vision or Collecting Gear? 

Collecting gear or completing projects?
There is a sort of obsession in photography and that is the desire to collect camera gear – cameras and lenses- beyond any reasonable quantity.  This is particularly interesting today with digital because much of what can be done with various lenses can be done in Photoshop through image processing.  For example, using Photoshop Photomerge allows you to take multiple captures to widen the field of view without having to carry extreme wide angle lenses.  Focus stacking replaces tilt shift lenses by allowing you to create photographs that are in focus from foreground to background with any lens.  And distort, warp and perspective functions allow you to mimic the movements of a 45 view camera without having to carry cumbersome equipment in the field.

All this saves you from buying and carrying more gear. Of course manufacturers don’t want to hear about that since they will sell fewer lenses and cameras if the majority of photographers suddenly said ‘thanks but no thanks because I can do all this in Photoshop.’ Certainly, both photographers and manufacturers are watching for their best interests, which makes sense.

For me the issue is personal focus.  Over the years I noticed that the more I focus on getting new lenses and cameras, the less I improve my photography. My best photographs were all created when I used the equipment I had at the time while focusing on projects instead of focusing on acquiring more gear.  To name but a few projects I successfully completed, in Paris I worked on several year-long street photography projects using a Leica CL and one lens, the standard 40mm that came with the camera.  In 1983 I completed a six month project working with an Arca Swiss 45 and two lenses, a 90mm and a 210mm Rodenstock.  More recently I have been working on several landscape photography projects using a Phase One digital back and 4 lenses mounted on a Hasselblad V.

Each time, while working on these projects, I did not purchase any gear . This is because while I can do many things I cannot do everything at the same time effectively.  When it comes to photography I can either focus on acquiring equipment or  focus on using this equipment to complete projects that are important to me. There is nothing fundamentally wrong with either approach.  I know because I have done both.  It is simply a matter of knowing what the goal is and of focusing on reaching this goal.  For me when the goal is to create effective photographs I need to leave the equipment acquiring process alone for a while.

Moonset at Sunrise, Zabriskie Point, Death Valley, California
Five P45 captures collaged using Photoshop Photomerge

I love gear
Don’t get me wrong.  I love camera gear  just as much as you do. I also love good gear, which often turns out to be expensive gear. To introduce but one piece of evidence, I used to subscribe to Shutterbug Magazine to have access to the multitude of ads and gear reviews featured in it.  I wouldn’t read any of the essays unless they were about gear, which most of them were, and that made Shutterbug a worthwhile investment at that time.  There was just one caveat: the heydays of my Shutterbug subscription were also the least productive days of my photographic career.

My purpose here is not to put down the magazine.  It achieved its goal which was to focus on gear. My purpose is to put down my own shortcomings.  While my goal was to create exciting photographs I instead spent my time lusting about gear.

I also had a moment of illumination, an epiphany if you will, after moving to the house where we currently live.  The house is very large and for the first time I was able to put all my camera, lenses, tripods and other ‘stuff’ in one place.  I selected a two-doors closet, 5 shelves high and about 6 feet wide, and by the time I was done I had filled all the shelves. It was then that I realized I had gone too far with gear acquisition. Until then the gear was spread out throughout the whole house and I couldn’t tell how much I really had. Now that I could see it all at once I realized it was time to stop.

But I got help
The good news is I got help.  I met the right people who pointed to the futility of my endeavor and reminded me that using gear was more important than owning gear.  I also did not have enough money to purchase the gear I wanted so eventually reality set in. Making good use of my time meant using the gear I had instead of lusting after gear I could not afford.

And I learned
Eventually I let go of my gear obsession and started photographing seriously again.  What could have been a life-long rut ended up being an interlude that taught me an important lesson: using the gear you have is more important than lusting after gear you do not have.  I realized that I am not a collector of gear.  I am a user of gear.  I need gear to complete projects, not to impress others.  I want to impress myself with my photographs, not impress others with my gear.

I also learned that this lesson applies to software as well.  While testing all HDR apps, all stitching apps, or all sharpening apps (to name but a few) may have some value, doing so ad infinitum is similar to collecting all the lenses from a specific manufacturer.  While there is nothing fundamentally wrong with doing so, and while it will extend your knowledge of software packages, it will not foster your creativity.

Understanding this made me realize that systematically testing everything that is available is unnecessary for me.  One example is stitching software.  At this time nearly 75% of my images are created through stitching, or collaging as I prefer to sall it.  Yet, the only stitching app I have ever used is Photoshop Photomerge.  Why?  Because it does everything I need and it does it well.  I could not improve on the results, so why test other software?  At best I will find out that they do just as well.  At worst I may find out that they don’t work as well, or are more difficult to use, or are flawed in some other way.

I don’t work with manufacturers
I have an ace up my sleeve when it comes to selecting which gear and software I use and that is I don’t work with any photography gear or software manufacturer.  This means that I don’t have to review their gear or software, I don’t get sponsorship money from them, I don’t have to feature advertising on my site or anywhere else, and I don’t get free gear or software.  Everything I use I paid for by myself and the reason why I use specific gear is because I like it not because I have a personal relationship with a company.  Certainly, I have friends in the photographic industry.  This is inevitable when you have been a professional for decades.  However, these friendships are not  influencing my decisions.  I just like freedom.  This is why I do this.  I don’t like having someone telling me what gear or software to use.  And I prefer to make money selling prints rather than getting money from sponsors.

Photographing what matters, not everything we see
The key element here is the necessity to focus on a project instead of taking photographs of ‘everything that catches our eyes’ which is what we naturally do if our energy is not channelled in a specific direction.  This specific direction is working on a project that we design, plan and complete within a specific time frame.

When we focus on a project we let go of the obsession to purchase gear because our attention is focused on completing the project instead of looking for more gear. Working on a project is rewarding because the outcome of a project is a body of work that is coherent, focused and ready to be shown to others without the need to explain what it is about. If the project is done well, which it will be if you follow my teaching, then it is self explanatory. It stands as testimony to our vision, our skills and our passion for photography. It is something we can leave behind. It becomes part of our legacy. It stands as a body of work that we are proud of.

A project is also something that non-photographers can relate to.  Only other photographers know the difference between an f 2.0 and a f 2.8 lens, or between a P45 and an IQ180, or between a Nikon 800 and 800e.  Non-photographers may know what an f-stop is but won’t see the point of getting a lens with a wider opening.  And I can guarantee you that none will know what a P45 is, let alone what the difference between P45 and IQ180, or between a Nikon 800 and 800e might be.  It’s all Greek to them and while they may act as if they can relate to it, they do so only because they are afraid of revealing their lack of knowledge.  Fact is, the only thing they can truly relate to are your photographs, because photographs have an emotional appeal and can therefore be enjoyed by anyone, with or without specialized technical knowledge.

Vision
In the end what we are talking about here is vision.  Vision is expressed through projects and therefore the completion of a project is what we are after.  If this rings true with you you need to take a look at my Personal Style Master Class Workshop on DVD.  This tutorial is equivalent to a college course on the subject of expressing your vision and completing a project.  A 20 pages eBook is available free at this link together with a detailed description of the course:

http://beautiful-landscape.com/Articles-DVD-Master-Class-SPO.html 

Make completing a project and expressing your personal vision your 2013 resolution.  You could do worse to start the year in Style!

Alain Briot

Vistancia, Arizona,
December 30th, 2012
www.Beautiful-landscape.com

Subscribe to Reflections:
Enter your email address: Delivered by FeedBurner

Proust, Art and Photography

December 26, 2012 Art, Technique 2 Comments

Proust, Art and Photography

 Thanks to art, instead of seeing one world only, our own, we see that world multiply itself
and we have at our disposal as many worlds as there are original artists.
Marcel Proust

1 – Introduction
I recently spent time reading Marcel Proust’s In Search of Lost Time, his most famous work, which was written in France at the beginning of the 20th century.

To say that Proust is difficult to read is an understatement.  A more accurate statement is that Proust is difficult to read. So much so that one of his readers, frustrated by the beginning of his book in which the first 17 pages are used to explain why he cannot sleep, wrote to him in despair asking to ‘please tell me what your book is about.’  Monthy Python made a sketch in which contest participants were asked to summarize Proust’s In Search of Lost Time in 30 seconds.  No one succeeded in doing it so the prize was given to the participant with the largest breasts.  This sketch points to the absurdidy that many assotiate with Proust’s work.

Reading Proust can certainly be challenging.  Yet, it can be rewarding as well.  More to the point in regards to photography, reading Proust can help us create better photographs. I know this probably sounds like an overstatement however it is not.  Let me explain.

The central concept in Proust’s work is the belief that while life goes on we are unable to bring back the true nature of past experiences intentionally. To better explain this inadequacy Proust separates memory in two categories: first, intentional memory which refers to that aspect of our memories that we access intentionally. Second, unintentional memory which refers to that aspect of our memories that we cannot access intentionally. Unintentional memories are emotional memories and we can only access indirectly. For Proust there are only two ways to access unintentional memories: through ‘chance’ events that are out of our control and occur accidentally and through art because art provides us with visions of the world that we could not otherwise access because they are those of artists and not ours.

For Proust intentional memories are simply ineffective at bringing back the true nature of an experience.  This is because the memories we are able to recall intentionally are essentially factual.  The aspects of life that we remember intentionally consist of places, events, names and other facts.  While those may be useful to describe a past event, they are ineffective at bringing back the true nature of that event. This is because only emotional memories can allow us to recall a past event in such a way that we can feel as if were living this event again.  The problem is that emotional memories are stored in our unconscious and can only be recalled by accidental events or by works of art.

Why art? Because Proust believed that art lives on forever and that its purpose is to bring an emotional response to the viewer.  Because of this emotional quality, art can bring back past experiences through unintentional memories and thereby allow us to relive past experiences to an extent equal, if not superior, to the original experience.

2 – Art as mnemonic device
It can therefore be said that art, for Proust, is a mnemonic device, a place where memories are stored and preserved.  Proust believed that trying to recall memories intentionally is futile and pointless and that memories can only be recalled two ways: first, accidentally through what he called ‘unintentional’ memories brought back by accidental events out of our control.  Second through art, because art is showing us the world as seen by another person, and as such is an unexpected, and unintentional, window onto the world as seen by that other person.  Art therefore is a reliable key to unlocking memories because unlike accidents, art is available all the time.  As evidence of the important art played in Proust’s life, over 100 works of art are listed in his oeuvre In Search of Lost time.

3 – Escape through art 

It is only through art that we can escape from ourselves and know how another person sees a universe
which is not the same as our own and whose landscapes would otherwise
have remained as unknown as any there may be on the moon.
Marcel Proust

As Proust says in the above quote, It is only through art that we can escape.  I believe that ‘escape’ for Proust did not mean avoidance of ourselves.  Instead, it meant going beyond the limitations of our intentional memory.  Proust was concerned, if not obsessed, with lost time, hence the title of his book: In Search of Lost time.  Proust believed that we cannot intentionally recollect memories because memories are not factual but, instead, emotional.  Therefore, the only way for Proust to recollect memories is through an emotional experience.  This experience cannot be created; it has to be accidental.  Art provides such an accidental event because art is a window onto another person’s view of the world, another person’s experience and memories.  As such art allows us to ‘escape’ the limitations of our own memories by providing an emotional ‘trigger’ that enables us to bring back what we forgot.

4- Why read Proust in the context of art?
Reading Proust while involved in artistic activities is helpful because Proust lived at the same time as the Impressionists.  The world that Proust describes in his novel is therefore the world that the Impressionists painted.  There is, in Proust’s writing, the essence of Impressionism and of other art movements.  There is the account of the life they lived and of the world they painted.  Therefore, reading Proust can, indirectly, help us understand Impressionism better.

Proust also lived at the time when Impressionism made room for Cubism, Surrealism, Dadaism, Fauvism and other art movements.  Proust socialized with the artists that were at the origin of these movements, artists such as Picasso, Jean Cocteau, Dali and many other.  Here too reading Proust can help us better understand these movements as well as the motivation of the artists who created them.

While the paintings created by the artists working in these different movements show us their visual representation of their world, Proust’s text gives us an intellectual representation of this world through the characters that fill the pages and through the descriptions and remarks that Proust makes about them.

5 – Proust and Photography

 Pleasures are like photographs: those taken in the beloved’s presence no more than negatives,
 to be developed later, once you are at home, having regained the use of that interior darkroom,
access to which is ‘condemned’ as long as you are seeing other people.
Marcel Proust
A l’Ombre des Jeunes Filles en Fleur (Within a Budding Grove)

 Proust is a latent image. His unconscious memories are waiting to be developed.  This was done by writing his book.  Because his book, when we reach the last page, calls for a second reading, it can be said, to paraphrase Ansel Adams, that the book is the score and our reading of the book  is the performance. While the text of the book stays the same, each new reading produces a slightly different understanding, or performance if you will.

Similarly, we are latent images ourselves when it comes to memory because we all have unconscious memories waiting to be developed.  These memories can be ‘developed’ or made ‘visible’ accidentally through ‘happy events or accidents’ that occur unwillingly.  Or, they can be made ‘visible’ as well with a certain level of control by developing a passion for the arts.  While through our own experience we can only have one vision of the world -ours- through art we can have as many visions as there are artists, each work of art presenting either the vision of a different artist or a slightly different version of the vision of a specific artist.

Art therefore provides a path to our unconscious memory by presenting us with emotions, expressed in a variety of medium, be it visual, auditory, olfactory or other.  While we may have experienced some of the emotions that art presents us with,  we would have been unable to recall these experiences consciously.  This is because our conscious memory is logical and therefore only able to recall places, names, events and other factual information.  However, the emotions attached to these facts and events are stored in our unconscious memory.  Unfortunately, we do not have access to it through intentional recollection and trying to bring back these memories intentionally is both futile and frustrating.  Only through accidental events and through the admiration of art can these memories be brought back.  At such times our logical mind gives way to an emotional response and it is through this emotional response that unintentional memories are recalled.  It is in that sense that we are latent images ourselves, or latent memories if you prefer, and it is through this process that these latent memories are ‘developed’ and made accessible, or visible, to us again.

6 – The challenges Proust offers to the reader

A – The book is composed of seven books
In Search of Lost Time is not the title of the book but the title of the oeuvre.  This oeuvre is divided in 7 volumes, each with a unique title,  as follows:

1 – Du cote de chez Swann (Swann’s Way)
2 – A l’Ombre des Jeunes Filles en Fleur (Within a Budding Grove)
3 – Du Cote de Guermantes (Guermante’s Way)
4 – Sodome et Gomorrhe (Sodom and Gomorrah)
5 – La Prisoniere (The Prisoner)
6 – La Fugitive (The Fugitive)
7 – Le Temps Retrouve (Time Regained)

B – The last book ends where the first book begins.
At the end of book seven (Time Regained) the writer understands his life’s purpose and decides to write the seven books we just read.  This means we have to start all over again, at page one of book one and read all seven volumes a second time, this time with the awareness of the writer’s goal.

C – The number of characters is very large.
The number of  characters featured in the book is so large that it is difficult to remember them all and to make sense of all the relationships among them.

D – Locations and characters are organized spatially
The characters are organized in a spatial fashion, essentially around how Proust visits them.  When he goes out of his Aunt’s house in Combray, if he goes through the gate on the right side of the property he goes to Swann’s house because the right side gate leads to the side of Swann’s house.  To go through the other gate would mean making a huge detour and therefore being impractical and senseless. This fact gives us the title of book 1: Swann’s Way, a literal translation of the original French title.

The same approach is used for the second book, Guermante’s Way. Here Proust leaves the house at Combray through the left side which provides the most direct path to Guermantes’ house.

Another example of spatial organization is during Proust’s recovery when he goes to the ‘Champs Elysees’ which in the book means the gardens located at the bottom of the Champs Elysees, just before the Champs de Mars, and not the avenue itself contrary to what the term means today. Here the location is where Proust meets with his nurse and therefore the place comes to represent the person.  However, the name of this person also represents the place because the name of the person brings back memories of the events that took place there.  People and places are thus another form of latent image, because through their names one can recall memories of things past.

E – Proust writing style is extensive
Another challenge is Proust’s writing style, which is extensive, sometimes having a single sentence run for an entire page or longer.  Part of the reason for this style is Proust’s dislike for common or ‘dead’ metaphors, metaphors that have been overused and have lost their ability to surprise us and to create an emotional response when we hear them.  It is said that Proust would go into a rage, one of the few instances in which he would lose his composure, when presented with dead metaphors, and that he would complain about the speaker’s or writer’s lack of imagination and about the worthlessness of their prose, or speech, as the case might be.  Proust’s solution was to create his own original metaphors.  The problem is that he does so by constructing extremely long and complex sentences, which, as I mentioned, occasionally run for a page or more.

But there is another purpose, and outcome, for Proust’s writing style and that is to cause us to become immersed in the text, to forget what the exact context is, and to generate the type of dream-like state that is most propitious to recalling unconscious memories.  I therefore believe that his style helps achieve the very goal that his book sets to achieve, and that the difficulty of reading the text is, metaphorically representative of the difficulty of recalling emotional memories.

Just like we cannot recall such memories intentionally, neither can we benefit and enjoy Proust’s prose intentionally, by applying ourselves and being ‘studious’ readers.  Doing so is futile, no amount of ‘studiousness’ can allow us to read Proust without losing track of what we are reading at some point.  Instead, a better way to read Proust is by to let our mind wander as we read.  A better way is to let go of our concerns for lengthiness, to put aside our resentment for his overly complex prose, and to let the text flow in us, as if individual words were events leading collectively to the recollection of forgotten memories.  It is then, in my opinion, that we can truly appreciate his work and benefit from his message.

Proust’s prose works well for me when read that way. I often read Proust as if it was disconnected from the story, enjoying each word and each sentence  for the memories and the emotions it brings back to me.  I do not try to understand the story, or to follow the ‘plot’, if plot there is, because for me those are secondary in importance.  Instead, I approach the text as poetry, reading single lines as if they were precious in and out of themselves. Rather than try to understand the story told by Proust, if story there is, Proust’s writing creates my own story, the story of memories lost and found again through his prose.

7 – Conclusion
Proust understood that all human experiences are exposed to the destructive effects of time.  As a result, over time the memories associated with past experiences fade away until they are totally forgotten.  Furthermore, attempts to bring back these memories are futile and bound to be unsuccessful.

However, and this is the discovery that Proust brings us in his novel, these memories are stored in our subconscious.  While they are not available to us through intentional efforts, they can be recalled through the enjoyment of a work of art. For Proust art is therefore a “translation” of our worldly experiences.  Through art these experiences are transformed into ‘something’ — be it a painting, a musical piece, or other —  that can be accessed by anyone if we take the time to appreciate works of art.

As artists Proust’s discovery is highly valuable to us because it brings a new importance to the creation of a work of art.  Knowing what Proust discovered gives a new purpose to art.  Art is not just about aesthetics, or about sharing intellectual ideas, or about expressing artistic visions.  Art is also about providing a vehicle to help bring back forgotten memories, memories released through the emotional experience of appreciating a work of art.

Proust therefore brings us good news and bad news.  The bad news is that time is our enemy because it causes us to forget our experiences.  The good news is that time can be defeated because these memories are stored in our subconscious and we can recall them, either accidentally or through the contemplation of art.  Dipping a madeleine into a cup of tea can bring back memories associated with a past event. Similarly, admiring a work of art can give us a glimpse into how another person perception of the world and, in turn, surprise us by bringing back memories we thought were long gone.

Alain Briot
Vistancia, Arizona
December 2012

Subscribe to Reflections:
Enter your email address: Delivered by FeedBurner

8-BLOG SUBSCRIPTION

Subscribe

  • Facebook