eBooks available

My 3 books and my entire collection of essays are now available in eBook format for a limited time. Special offer prices are also available.
Here is the link:
http://beautiful-landscape.com/Ebooks-Books-1-2-3.html
 
 
 
 
 

Artistic License

Artistic License
by Alain Briot
 Art is the product or process of deliberately arranging items
(often with symbolic significance)
in a way that influences and affects one or more of the senses,
emotions and intellect.
Wikipedia
1 – Introduction
A few years ago I wrote and essay titled Just say Yes.  The purpose of this essay was to …

Vision

Vision
Vision starts with personal taste. It starts with a conscious awareness of what you like and don’t like. One of the first exercises you can do is make a list of what you like and don’t like in photography and which photographers you like and dislike.
Vision is about your personal …

Fine Art Top 15

The most important aspect of photography is not the gear you own or the techniques you use. The most important aspect of photography is light.

Recent Articles:

The 2014 Fine Art Photography Summit


The 2014 Fine Art Photography Summit is the yearly event during which we combine field work, image processing, photograph reviews, presentations and one on one work.

The Fine Art Summit features a different guest speaker and is organized in a different location each year. This year’s Summit takes place in Moab, Utah, home of Canyonlands and Arches National Parks and our Guest Speaker and Instructor is Vincent Versace. We have prepared an exciting schedule for you and we are proud to be able to say that this is our 12th consecutive Summit. You can read all the details and register at this link.

One of the many locations we will photograph during the 2014 Summit
1 – About the Fine Art Photography Summit
The Fine Art Photography Summit is organized by Alain and Natalie Briot. Each year Natalie and I invite a different guest speaker. This year the 2014 guest speaker is Vincent Versace. In previous years we have invited Michael Reichmann, Joseph Holmes, Charles Cramer, Mac Holbert, Jeff Schewe and many other guest speakers.The guest speaker is responsible for giving presentations each day during the Summit, helping photographers with their work during 1 on 1 work sessions, and reviewing participants work during the photograph review on the final day of the Summit.The Summit is organized in a different location each year. This year the Fine Art Photography Summit takes place in Moab, Utah. In previous years the Summit has been organized in Page (Antelope Canyon), Death Valley, Zion, Bryce Canyon and several other locations.  The choice of Moab for this year’s location is unique because it provides you with easy access to two National Parks: Arches National Park and Canyonlands National Park.  We will photograph both parks during the Summit.  Moab also provides access to many photogenic locations around Moab and to little known areas of the Northern part of Navajoland.  We will be photographing little known areas of Navajoland during the field workshop after the Summit, locations that we have never visited during a workshop.

This brings me to the Vision Field Workshops.  The Summit, which lasts 4 days, is followed by the three days Vision Field Workshop.  Just like the Summit the Vision Field workshop takes you to new locations each year.  This year we will explore the Northern part of Navajoland, an area which is rarely visited and photographed.  We will explore little known locations in Navajoland.  Our goal is to take you to the best locations at the best time so you can get the unique light for which the Southwest and Navajoland are known for.

The Vision Field Workshop focus on helping you develop a personal style and express your personal vision.  Because the Vision Field Workshop is the natural extension of the Summit, and because most participants want to maximize their trip, they fill out quickly.  Right now we only have 2 seats left for the 2014 Summit + Vision Field Workshop. You may still be able to get in, but you will need to act quickly.  I expect them to be sold out shortly after people receive this newsletter.

2 – About the Guest Speakers

Vincent Versace
Vincent Versace is known for his careful and quality-oriented processing workflow.  Vincent will be teaching his workflow, with a focus on making it easy to understand, during the Summit.

Vincent will also teach Infrared photography.  To this end he will bring 4 to 6 Nikon D800 cameras modified for Infrared.  These cameras will be available to all participants, on loan for the duration of the Summit.
 
Vincent will also bring two Epson printers.  Vincent will teach his printing workflow during the Summit.  We will use these printers to print your photographs during the Summit.

Alain Briot
Alain’s presentations will focus on his workflow, on image processing, on composition and on the importance of developing a vision for your work.  To this end Alain will show a large selection of his images and talk about how each of them represents a specific vision.  Alain will explain why he made specific decisions when composing, processing and printing each image in order to express a specific vision and idea.  Alain’s presentations will focus on the technical and theoretical aspects of expressing a Personal Vision for your work.

Vincent and Alain will also review the photographs you create during the Summit.
Detailed descriptions of the presentations Vincent and Alain will give at the summit are available at this link.

3 – How to register
To attend this year’s event we recommend you register right now. The 2014 Summit is already partially filled and the Vision Field Workshops are almost sold out.  It is not too late to grab one of the last seat but you will need to secure your spot right away because we expect this event to sell out quickly.By registering now you will also be able to take advantage of our limited time early registration special offer and save money in the process.  Just don’t delay to prevent being disappointed.

You can register on the web at this link.

4 – Questions
If you have questions about the Summit or if you prefer to register over the phone, you can do so by calling us at 800-949-7983 (US) or 928-252-2466 (international).  You can also email us at alain@beautiful-landscape.com

We look forward to talking to you.
Alain and Natalie Briot

Is printing your own work worth the effort?

I received this question from a reader recently:

Is it really worth the cost and time in the learning curve to print my own vs just using a professional printing house to get started?

Here is my answer:

Absolutely. The reason why I go into the trouble of printing all my work myself is because of two very important reasons:

A - I can do a better job than any lab.  That’s because of my experience printing my work. No one knows my work and what I want to express in my prints better than me.  I also know that I do not want the generic look that most lab operators give to prints.  What this means is that there is no such thing as a single version of a print.  There are as many versions as there are lab operators.  What I want is my version!

B - The value of my prints is in large part due to the fact I make my prints myself.  Who wants an Ansel Adams printed by someone other than Adams?  Not me.  Same with my clients and collectors.  They don’t want an Alain Briot printed by a lab operator.  They want an Alain Briot printed by Alain Briot.  The value is in having a print made by me, not a print made by someone called ‘staff’.

The same reasons apply to you.  You can learn how to print your work to my standards with my Printing Mastery Workshop on DVD.  I explain which papers I use and every other aspect of the process in these tutorials.  This tutorials are similar to attending my 2 days Printing Mastery Seminar except you don’t need to travel, you don’t have to remember everything in 2 days which is almost impossible, and you can study at your own pace, anywhere you like. Here is the link:

http://www.beautiful-landscape.com/Articles-CD.html

Alain Briot
Arizona
March 2014

The Advanced Marketing Mastery Workshop on DVD

February 25, 2014 Marketing, Technique No Comments

1 – Introduction
To learn fine printing and processing you most likely took a class on fine art printing and processing.  Fine art marketing is not different.  Learning fine art marketing requires taking a class on fine art marketing.  Why? Because if you don’t you will need to learn all of this on your own.  Time is precious because we cannot make more of it. Therefore, we are better off marketing our work using proven techniques that others have already figured out instead of trying to figure out what works on our own. Trial and error is wasteful of time and money and is best avoided.

The Advanced Marketing Mastery Workshop on DVD is packed chock-full with the information, the knowledge and the hands-on experience you need to sell your work. If you are just starting, this is the course you need to get all the information before you make costly and time-consuming mistakes. If you are already selling your work, and want to either increase your income, or fix problems that surfaced since you started, this is the perfect opportunity to learn how someone who has been making an income from the sale of his work for over 10 years is doing it, and doing it successfully.

You can see and download the table of contents for the Advanced Marketing Mastery Workshop on DVD at this link.

Below are questions we are answering on the new Advanced Marketing Workshop on DVD as well as lists of topics we are covering on the DVD. As you read these lists ask yourself if you know the answer to these questions or if you know everything that I am presenting below. If you don’t, then keep in mind that your competitors — the good ones that is, the ones that are doing well– have this knowledge.

2 – Why study marketing?
If you do not have marketing knowledge equal to that of your competitors, and preferably greater than theirs, then you will not be successful when competing with them. This is because they know things that you ignore and these things are what makes the difference between selling and not selling your work.

In other words, you will not be putting the best chances on your side. You will be starting with a handicap, or with one hand tied behind your back, depending on how you prefer to put it.  When thinking about this keep in mind that in business not being successful means losing money.

The solution to this problem is to raise your knowledge of marketing and salesmanship to the level of your competitors and preferably higher than theirs so you go from being at a disadvantage to being at an advantage and in a position of strength. How do you do this? Simply by attending this seminar. Yes, there is a cost for attending and in that sense it may be easier, or less costly, to not attend. But think about it this way: the cost is $975. How fast can you make an extra $975 (actually less if you already have the Marketing CD because we give you a discount) if you sell your work efficiently? The answer is, it may take just one sale. It may take several, but I am confident that by using the knowledge presented in this seminar you will not only recoup your investment but make a much better income than if you did not attend, provided you implement the solutions that I offer during the seminar.

On the other hand, if you do not attend, how much money will you be losing that you could have otherwise earned? The answer is that you will never know. However, I do know. And what I know is that if I did not have the knowledge I present in this seminar –knowledge that I use when selling my work– I would not even be close to being as successful as I am. In my view, and I have a long experience in this regards, this knowledge is essential to being successful selling your work.

One more thing. I had to hire private marketing consultants at a much higher rate than what I am charging in this seminar to learn what I am going to teach you. I also had to spent years, literally, to learn the knowledge I am going to give you in 2 days. In my view, time is my most precious commodity. It is the one commodity that I cannot make more of. I can buy just about everything but I cannot buy myself more time. Granted, the Beatles told me that I Can’t buy me Love and I believe them but that is sort of besides the point. The point is that you cannot buy yourself more time. All you have and all you’ll ever get is 24 hr in a day. You may be the richest or the poorest person on the face of the planet and you still both have exactly 24 hr in a day. The difference between these two persons is not how much time they have. The difference is how they use their time. Personally, if someone told me that I can get the essential knowledge I need to sell my work in 2 days for $975 I would say “where do I sign up?” I would say that because to me this is a huge saving in time. It is also a huge saving in money compared to what I had to spend to acquire this knowledge. I literally spent tens of thousands of dollars paying others to teach me their marketing knowledge, far more than the fee for this Mastery Workshop on DVD.

3 – Think of the Advanced Marketing Mastery Workshop on DVD as: 

A – The solution to your  business problems

B – The way to reach the next step in your photography business

C – The entrance door to new business opportunities

4 – What’s next?
If you are not sure yet if this Mastery Workshop on DVD is for you, read  the questions below and answer them by yes or no :

- Do you sell your work on the basis of  location or on the basis of your name ?

- Do you find that your prices are too low but are afraid of what will happen if you raise them?

- Do want to go further with your work?

- Are you ready for new and  ambitious projects but don’t know what these projects should be ?

- Are you tired of trying to reach the next step by purchasing new equipment?

- Are you ready to develop a personal style but don’t know how to go about it?

- Are you ready to show your work in galleries or museums but don’t know how to go about it?

- Are you ready to create a portfolio of your work but are not sure where to start?

- Do you wonder if your technique is good enough?

- Do you ask yourself if you have a personal style that is easily recognizable ?

-  You have not set specific objectives & goals.

- You have not set specific deadlines for reaching these goals.

- Have you tried to sell your work but were not as successful as you expected?

- Are you unclear about the nuances of  fine art photography sales?

- Are you in the dark about the particulars of the art marketplace?

-  Are you stumped by the remarks and objections that your customers make ?

- Are you unsure how to sell art in the context of today’s economic constraints?

- You are not sure what the 6 myths of fine art marketing are.

- Do you have questions that you can’t get accurate answers to?

- Did you run into ‘problems’ that you need help finding solutions to?

Count the number of yes and no answers.  Yes answers mean that you need to study marketing.   The more yes answers you gave, the more you need to study marketing in order to make money selling your work.

5 – Sell the dream! 
Selling your photographs is a dream. Making money with your photography is a dream.  Maybe you tried and things did not work out as well as you expected.  Maybe you have not tried yet because you are hesitating, unsure of how you should approach selling your work.  Either way, this Mastery Workshop on DVD is designed to make your dream a reality.

The goal is to help you reach the next step with your work  and further your passion for photography.

This is not  an essay or a book.  This is a comprehensive, in-depth training course.

Don’t hesitate to contact us if you have  questions that I am not addressing here:  alain@beautiful-landscape.com. Your photography is important to us and Natalie and I can help you avoid the major mistakes most photographers make when they decide to sell their work.  I personally made all these mistakes myself and I wasted a lot of my time and money in the process. By studying with us you will learn today what took me 23 years to learn and you will save yourself a lot of money and headaches (or heart-aches!) in the process.

The Advanced Marketing Mastery Workshop on DVD contains a lifetime of knowledge given to you in a comprehensive and  easy to study manner. This will be the best money you ever spent. Years from now you’ll look back and think: “I’m glad I didn’t pass up on this. I wouldn’t be where I am now if I had not purchased this tutorial!”

You don’t have to go to “the school of hard knocks” the way I did. Instead you can use my knowledge to save yourself time, money and aggravation!

You can see a detailed description of the  Advanced Marketing Mastery Workshop on DVD at this link.

6 - About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
Arizona
2014

You can see and download the table of contents for the Advanced Marketing Mastery Workshop on DVD at this link.

Personal Style Master Class Workshop on DVD Part 2

1 – Introduction
Several Personal Style Master Class Workshop on DVD owners asked why it says ‘Part 1′ on the Start Here page under the title and if there is a ‘Part 2.’

Well, I have two good news for you :

The first good news  is  that yes, there is a part two. The second good news is that Part 2 is free for all the owners of Part 1.  All you need to do is login to the Owners Updates area for the Personal Style Master Class workshop on DVD, using the link I sent you when you placed your order, and download Part 2 free of charge.

If you do not own Part 1 you can order it now at this link:
http://beautiful-landscape.com/Articles-DVD-Master-Class.html

The download link and instructions for Part 2 will be emailed to you immediately after you place your order.

2 – About Parts 1 and 2 and beyond
Part 1 focuses on theory and Part 2 focuses on practice.  Together they create the most complete tutorial on Personal Style that I am aware of.

I am now at work on the next Mastery Workshop on DVD.  Designed to go further than the Personal Style Master Class workshop on DVD, this upcoming tutorial focuses on Visionary photography and is titled The Vision Mastery Workshop on DVD.  It is scheduled for publication in mid-2014.

A pre-order list is open. Joining this list is simple: just email me at alain@beautiful-landscape.com with the words Vision Mastery in the subject line and I will add you to the list.  You will then be eligible for a pre-release list member special offer when this new tutorial is published.

3 – About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
Vistancia, Arizona
2014

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Being Successful Reaching your Goals in 2014

January 23, 2014 Art, Marketing, Success, Workshops 1 Comment

Whether you think you can or think you cannot you are correct.
Henry Ford

Be sure to also read our Start the Year in Style Special offer
by clicking here 

1 – Introduction – New Year Resolutions

We all make resolutions at the start of the year.  However, for many these resolutions disappear into the ether around the end of January.  Quite often, thirty days is what it takes for old habits to return, for resolutions to be forgotten and for goals not to be achieved.  This is in part why I am publishing this essay at the end of January.  This is the time when many of us need help achieving the goals we set for the year.

So how do you do it?  How do you achieve your goals? How do you stick to your resolutions for the long term, the whole year, and not just for a month?  Here are a few tips that have work for me and I believe will work for you as well.

2 – Focus on your vision

Vision is your guiding light.  Vision is what you see that others cannot see.  Only you know what your vision is and why it matters to you.  When setting your new year resolutions, let your vision guide you.  By doing so you will set goals that are meaningful in the context of your entire life, not just in the context of this year alone.  These will be goals that matter to you and that are are worth committing to.  They will be goals that make the hard work needed to reach them worth it.  They may be new goals or they may be goals you have been meaning to achieve for a long time.  Either way reaching these goals will help make your life meaningful and build your self worth.

3 – Set specific goals

Setting specific goals is half the battle because a goal set is a goal that is already partially reached.  This is because setting a specific goal forces you to define the path you will follow to reach this goal.  Once that path is set, all you have to do is follow it.

4 – Set specific deadlines

Setting goals is important but without deadlines nothing gets done.  Deadlines set a line in the sand, so to speak, a time by which things must get done.  Again, be specific when setting your deadlines.  For example say: I will have 12 fine art prints matted and framed by June 30th.  Or, I will have my folio project that includes 12 prints, an artist statement, a biography printed, packaged and ready to show by July 1st, 2014.

5 – Start with what is hard, reward yourself with what is easy

Make a list of what you have to do each day, then give a letter to each task.  A for the most important and difficult tasks, B for the second most important tasks, C for the less important tasks and D for the easiest tasks.  Start your day by working on the A tasks, the most important and difficult ones.  When those are all done, move to the B tasks.  Don’t move to the B tasks until all A tasks are done.  Do this for all the tasks on your list.  By the time you get to the Ds you will find them so easy that they will feel more like rewards than actual tasks.

6 – Define success in your own terms

Success is different for all of us.  Therefore you need to define what success is for you.  Don’t define success as others see it.  Define it as you see it.

What constitutes success for you is most likely different than what constitutes success for others. Your goals, your desires and overall what you consider to be success in a specific endeavor is unique to you.  Don’t worry about it.  Whether what you want is more or less or different than what other people want is irrelevant because you and them are different people in different situations focused on different goals.

7 – Be realistic

Only realistic goals get done.  Overly ambitious goals are discouraging because they are so lofty that we feel we will never reach them.  Unrealistic deadlines have the same effect.  When deadlines are set too far in the future they make us feel we have all the time in the world so we never get started.  When deadlines are too short they make us feel we wont’ have time to get things done.  Either way we get discouraged before we even begin working on our goals.

A realistic goal is a goal you know you can achieve with the time and resources you have available to you.  Only you know what is realistic.  Just like success is individually defined, what is realistic is individually defined as well.  What is realistic for you is different than what is realistic for others.  When you set realistic goals you give yourself the opportunity to succeed.  When you set unrealistic goals you set yourself up for failure.

To be effective deadlines also have to be realistic.  For example, a good rule of thumb for finishing a photography folio project is 6 months until completion. This time frame works well for me and for my students.

8 – Quantify

Even though you defined success in your own terms, it is challenging to achieve a goal that is not quantified.  To achieve your goals you need to define them precisely.  The first step is to quantify these goals.  This means putting numbers on what you want to achieve.  How many fine art photographs that you will be proud to show to everyone do you want to create this year?  How many projects do you want to complete?  How many locations do you want to photograph? How many workshops do you want to attend?  The list goes on; these are just examples.

9 – Check your progress regularly (daily, weekly or monthly)

Mark Twain said that bad habits must be pushed out of the house one step at a time.  They cannot be kicked out because if you do that they will return. Instead, they have to be persuaded to leave, making it clear that they are unwelcome so they do not come back.  This is done little by little by making sure at regular intervals that we are on our way to betterment, whatever the endeavor might be.

Whatever resolutions you took, whatever goals you set, make it a habit to ask yourself regularly what you did so far to reach these goals and resolutions.  Do this each day for daily goals.  Do it each week for weekly goals.  Then at the end of the month do a monthly check during which you list all that you did this month in regard to reaching a specific goal or following through on a specific resolution.

Doing so makes you accountable for following through.  The goals you set are no longer abstract ideas.  They are now live actions that you are working on daily and for which you must show weekly and monthly progress.  Accountability is the keyword here.  Making ourselves accountable for the goals we set means we feel responsible to achieve these goals.  Goals and resolutions are no longer a ‘maybe’ proposition.  Instead they become a ‘must,’ something we have to get done.

10 – Be creative, not competitive. 

Competition means trying to outdo someone else.  Creativity means finding unique ways of reaching our personal goals.  When you operate on the basis of competition you focus on others.  When you operate on the basis of creativity you focus on yourself.  Eventually what matters most is you.  Reaching your personal goals has nothing to do with how well, or poorly as the case might be, others are doing.  Reaching your goals is not a matter of outdoing others.  Reaching your goals is a matter of outdoing yourself.  The way to achieve this is through creative thinking, by making the necessary breakthrough, the leap of faith that will allow you to make the changes you need in order to reach the goals you set for this year.

11 – Don’t worry

There will be obstacles along the way but those can be dealt with in due time, whenever they show up.  The problem with worrying about things that have not happened yet is that it means worrying about things that are vague and undefined.  Most of our fears never materialize. However, in the process of worrying about what would happen if they did, we waste our time and damage our health.  Nobody dies of hard work but many die of worry.  The expression ‘worried to death’ attests to this.  Don’t join the list by worrying unnecessarily about things that might happen.  Just move forward by working on your goals and deal with problems when, and if, they show up.

12 – Focus on the positive

Focus on what you want, not on what you don’t want.  The mind finds ways of obtaining what we think about.  Therefore think about what you want and you will get what you want.  If you think about what you don’t want, you will get what you don’t want. In other words, as Henry Ford put it, whether you think you can or think you cannot, you are correct.  Therefore think that you can.  Think of concrete ways of reaching your goals and you will be on your way to making things happen.

13 – Get help from people who are where you want to be

Don’t reinvent the wheel. The wheel has been invented and all you need to do is learn how to use it. To do this get advice from those who have been there themselves.  Only those who have been where you want to go can help you get there in a practical, efficient and successful manner.  They are realistic about it and they know exactly what it takes to get there.  Their advice will get you there faster than you ever will on your own.

14 – Don’t do trial and error

The trial and error process is wasteful of both time and money.  If you are like me, your time is precious.  Certainly, money is important as well.  However, for many of us time is more valuable than money because we can make more money but we can’t make more time.  Therefore, if we can afford to, using money to reach our goals is the most efficient approach.

15 – Focus on both soft skills and hard skills

Both set of skills are important and necessary for success.  Don’t focus on one or the other exclusively.  Instead, set goals that foster the acquisition and the development of both.  If you are not familiar with these two skills, read my essay titled Soft Skills and Hard Skills because it describes what they are in detail.

16 – Conclusion

Nobody is perfect, myself included.  However, we can all improve our success by following the simple steps listed in this essay. If we do so we will be on our way to keep our 2014 resolutions. Eventually, it boils down to a simple approach: focusing on our vision, defining success in our own terms, quantifying what represents success, not letting negativity get in our way and going for it.

Be sure to also read our Start the Year in Style Special offer at this link and save money on our workshops and consulting registrations.

About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
Arizona
January 2014

Happy Holidays 2013

Natalie and Alain Briot wish you a Merry Christmas and a Happy Holiday Season.
DSC00116-Holidays

I won several awards. How come I’m not making more sales?

July 5, 2013 Marketing, Success No Comments

Question: I won several awards for the quality of my work.  However, I have not been able to leverage these into sales. What am I doing wrong?

Answer:
Well, awards and sales are not directly related. Awards make you famous, marketing makes you wealthy. The question is which one are you interested in. Fame or fortune? And no, you can’t have both, at least not at the same time. When students ask me ‘how do I become rich and famous?‘ my standard answer is ‘try getting rich first and see if that does it.‘ In other words, fame isn’t necessary. The problem with artists and photographers is that most believe that fame will lead to sales and fortune. So they do all they can think of to get recognized: awards, connections, kudos, impressive work, constant push for a higher print and image quality and so on. Nothing wrong with that, except that if the goal is to make money, that’s not how you do it. Here’s how it works:

If you improve the quality of your work you will –Drum Roll– make better work.

If you improve the quality of your marketing you will — Drum Roll– make better sales.

Now of course one can say: but getting awards is marketing! Unfortunately, it’s not. Gettting awards is working towards becoming famous, not working towards getting wealthier and making sales. Awards are not marketing.

To be continued with your questions.  Just ask in the comments section below

Learn how to be successful!  
I am pleased to announce that the new Advanced Marketing Mastery Workshop on DVD is now available. This new tutorial was over 1 year in the making and contains 100% new knowledge and techniques that are not featured in my Marketing book or my other marketing tutorials.

Special Offer is available to celebrate the release of this new and exciting tutorial. All the details are at this link.

Alain Briot

 

Marketing0DVD-Set
The new Advanced Marketing Mastery Workshop on DVD


Mastery DVDs Summer 2013 Limited Time Special Offer

To celebrate the publication of the new Advanced Marketing Mastery Workshop on DVD, the 6th tutorial in the Mastery Workshops on DVD collection, we are offering a special offer to help you complete your collection.

Click here to see the contents new Advanced marketing Mastery Workshop on DVD

Click here to read the details of this special offer

Below are photographs of all 6 Mastery Workshops on DVD:


Personal Style Master Class
.

Composition Mastery
.
Introductory Marketing
.

Printing Mastery
.
Advanced Marketing
.
Adjustment Layers Mastery
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Text and Photographs copyright © Alain Briot 2013
All rights reserved worldwide

Antelope Canyon – Native American Flute Music by Travis Terry

June 24, 2013 Music, Videos 2 Comments

 

 

You can get Travis Terry’s music right now on itunes by clicking here:
Travis Terry on iTunes

and on Amazon.com right now by clicking on the links below:

1 – Travis Terry Navajoland Music CD

2 – Travis Terry Navajoland DVD

3 – Travis Terry Grand Canyon Music CD

 

Travis-Terry-3

 

 

 

Alain Briot
Beautiful-landscape.com

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