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Coming soon: The Artistic Lightroom Mastery Workshop on DVD & USB.
A pre-announcement list is open. Just respond to this email to be added to this list: firstname.lastname@example.org
You will be first notified when this new Mastery Tutorial is available and you will benefit from a super special offer that saves you over 20% and includes a free gift 🙂
Why Artistic Lightroom?
Are you unsure how to Create Artistic Photographs and print them straight out of Lightroom?
Do you ask yourself what you could do to your photographs to make them more artistic?
Do you want to learn how to master both the technical and the artistic aspects of Lightroom?
Recently I started processing some of my photographs entirely in Lightroom. In the Artistic Lightroom Mastery I show you exactly how I do this by starting with a Raw file and creating a fine art photograph ready to print using only Lightroom
In this new Mastery Tutorial I share my personal approach to creating artistic images in Lightroom. I show you every aspect of Lightroom that can be used for artistic purposes, while keeping the technical aspects in mind. I leave no stone unturned.
After studying the Artistic Lightroom Workshop you will master both the artistic and technical aspect of Lightroom.
See what I teach: download the detailed table of contents for the Artistic Lightroom Mastery Workshop by clicking here now.
I look forward to hearing from you.
Free mug and print when you sign up for any workshop,
including the Arches & Canyonlands Summit and the 2019 Antelope Canyon workshop.
While they last. We only have 10 and when they are gone they are gone:
Registration for the 2019 Rendez Vous is open by invitation.
If you have attended one of our workshops and you want to attend the 2019 Rendez Vous email us at email@example.com. The Rendez Vous is already partially filled but we do have seats available as of today.
If you are not familiar with the Rendez Vous it is an event open only to Alain Briot Workshop Alumni, meaning previous workshop participants. The rendez Vous is different from all our other workshops because it features a print exchange between participants and a presentation of their photographic work by each participant. The 2019 Rendez vous will also include new features not part of the 2018 Rendez Vous.
You can read a description of the 2018 Rendez-Vous description at this link. This description will give you a good idea of what the 2019 Rendez Vous consists of.
Workshop participants photographing the Playa during the 2018 Death Valley Workshop
Click here or on the image to see our current workshops listing
Here is the seminar description and registration page:
None of this knowledge is featured in my books, online essays or other materials. Not even in the marketing Mastery Workshop on DVD! It’s only featured in this year’s Marketing Seminar. Why? Because this is brand new knowledge that we have not taught before. This is why you need to come if you are serious about selling your work successfully.
Don’t wait !
Also, don’t wait. There is no reason to delay learning things that will change your life. Knowledge is power and the sooner you acquire the knowledge we will share in the seminar the sooner you will be empowered selling your work. No more frustration at people who leave you hanging after giving you the impression they are going to make a purchase. You will be taken seriously and you will make sales, because you will learn how to close the sale no matter what.
Part 3 is totally different from parts 1 and 2
This is Part 3 of the Marketing Success Seminar (parts 1 and 2 were taught in 2016 and 2017)Part 3 is totally different from Parts 1 and 2. Part 3 focuses on how to talk to customers, handle objections and close the sale. It also focuses on how to write blog entries, essays and other texts to sell your work. During the Seminar we will do role-playing and we will give you scripts you can use to talk to customers and to write essays successfully. We will focus also on internet sales and on solving problems that prevent YOU from selling YOUR work.
Whether you think you can or think you cannot you are correct.
The Start the Year in Style Special offer
Save Money on field workshops and consulting registration !
1 – Introduction – New Year Resolutions
We all make resolutions at the start of the year. However, for many these resolutions disappear into the ether around the end of January. Quite often, thirty days is what it takes for old habits to return, for resolutions to be forgotten and for goals not to be achieved. This is in part why I am publishing this essay at the end of January. This is the time when many of us need help achieving the goals we set for the year.
So how do you do it? How do you achieve your goals? How do you stick to your resolutions for the long-term, the whole year, and not just for a month? Here are a few tips that have work for me and I believe will work for you as well.
2 – Focus on your vision
Vision is your guiding light. Vision is what you see that others cannot see. Only you know what your vision is and why it matters to you. When setting your new year resolutions, let your vision guide you. By doing so you will set goals that are meaningful in the context of your entire life, not just in the context of this year alone. These will be goals that matter to you and that are worth committing to. They will be goals that make the hard work needed to reach them worth it. They may be new goals or they may be goals you have been meaning to achieve for a long time. Either way reaching these goals will help make your life meaningful and build your self-worth.
3 – Set specific goals
Setting specific goals is half the battle because a goal set is a goal that is already partially reached. This is because setting a specific goal forces you to define the path you will follow to reach this goal. Once that path is set, all you have to do is follow it.
4 – Set specific deadlines
Setting goals is important but without deadlines nothing gets done. Deadlines set a line in the sand, so to speak, a time by which things must get done. Again, be specific when setting your deadlines. For example say: I will have 12 fine art prints matted and framed by June 30th. Or, I will have my folio project that includes 12 prints, an artist statement, a biography printed, packaged and ready to show by July 1st, 2018
5 – Start with what is hard, reward yourself with what is easy
Make a list of what you have to do each day, then give a letter to each task. A for the most important and difficult tasks, B for the second most important tasks, C for the less important tasks and D for the easiest tasks. Start your day by working on the A tasks, the most important and difficult ones. When those are all done, move to the B tasks. Don’t move to the B tasks until all A tasks are done. Do this for all the tasks on your list. By the time you get to the Ds you will find them so easy that they will feel more like rewards than actual tasks.
6 – Define success in your own terms
Success is different for all of us. Therefore you need to define what success is for you. Don’t define success as others see it. Define it as you see it.
What constitutes success for you is most likely different from what constitutes success for others. Your goals, your desires and overall what you consider to be success in a specific endeavor is unique to you. Don’t worry about it. Whether what you want is more or less or different from what other people want is irrelevant because you and them are different people in different situations focused on different goals.
7 – Be realistic
Only realistic goals get done. Overly ambitious goals are discouraging because they are so lofty that we feel we will never reach them. Unrealistic deadlines have the same effect. When deadlines are set too far in the future they make us feel we have all the time in the world so we never get started. When deadlines are too short they make us feel we wont’ have time to get things done. Either way we get discouraged before we even begin working on our goals.
A realistic goal is a goal you know you can achieve with the time and resources you have available to you. Only you know what is realistic. Just like success is individually defined, what is realistic is individually defined as well. What is realistic for you is different from what is realistic for others. When you set realistic goals you give yourself the opportunity to succeed. When you set unrealistic goals you set yourself up for failure.
To be effective deadlines also have to be realistic. For example, a good rule of thumb for finishing a photography folio project is 6 months until completion. This time frame works well for me and for my students.
8 – Set Mini-Goals
An effective technique if you tend to put things off or if you feel overwhelmed is to set mini goals. A mini goal is a goal that is so easy to reach that there is no doubt we will reach it. Mini goals can be set for any activity. If your goal is to exercise you can set a mini goal to do one push up, or do one ab crunch, or run for one minute, and so on.
Applied to photography examples a mini goal can be going out to take one photograph, or completing a project that features three photos of the same tree near your house, or reading one page of that book on photography you bought but never opened. If you show or sell your work a mini goal can be to select one photo for your next show, or mat one print, or put a price tag on one photo, or find one show you can do this year, or apply for one show or even sell one photo.
Because these goals are so low they are not frightening and getting started is easy. They are so minimal that success is guaranteed. In fact they are so easy that once you get started you cannot help but exceed the goal. The result is that you become an overachiever right away!
9 – Quantify
Even though you defined success in your own terms, it is challenging to achieve a goal that is not quantified. To achieve your goals you need to define them precisely. The first step is to quantify these goals. This means putting numbers on what you want to achieve. How many fine art photographs that you will be proud to show to everyone do you want to create this year? How many projects do you want to complete? How many locations do you want to photograph? How many workshops do you want to attend? The list goes on; these are just examples.
10 – Check your progress regularly (daily, weekly or monthly)
Mark Twain said that bad habits must be pushed out of the house one step at a time. They cannot be kicked out because if you do that they will return. Instead, they have to be persuaded to leave, making it clear that they are unwelcome so they do not come back. This is done little by little by making sure at regular intervals that we are on our way to betterment, whatever the endeavor might be.
Whatever resolutions you took, whatever goals you set, make it a habit to ask yourself regularly what you did so far to reach these goals and resolutions. Do this each day for daily goals. Do it each week for weekly goals. Then at the end of the month do a monthly check during which you list all that you did this month in regard to reaching a specific goal or following through on a specific resolution.
Doing so makes you accountable for following through. The goals you set are no longer abstract ideas. They are now live actions that you are working on daily and for which you must show weekly and monthly progress. Accountability is the keyword here. Making ourselves accountable for the goals we set means we feel responsible to achieve these goals. Goals and resolutions are no longer a ‘maybe’ proposition. Instead they become a ‘must,’ something we have to get done.
11 – Be creative, not competitive
Competition means trying to outdo someone else. Creativity means finding unique ways of reaching our personal goals. When you operate on the basis of competition you focus on others. When you operate on the basis of creativity you focus on yourself. Eventually what matters most is you. Reaching your personal goals has nothing to do with how well, or poorly as the case might be, others are doing. Reaching your goals is not a matter of outdoing others. Reaching your goals is a matter of outdoing yourself. The way to achieve this is through creative thinking, by making the necessary breakthrough, the leap of faith that will allow you to make the changes you need in order to reach the goals you set for this year.
12 – Don’t worry
There will be obstacles along the way but those can be dealt with in due time, whenever they show up. The problem with worrying about things that have not happened yet is that it means worrying about things that are vague and undefined. Most of our fears never materialize. However, in the process of worrying about what would happen if they did, we waste our time and damage our health. Nobody dies of hard work but many die of worry. The expression ‘worried to death’ attests to this. Don’t join the list by worrying unnecessarily about things that might happen. Just move forward by working on your goals and deal with problems when, and if, they show up.
13 – Focus on the positive
Focus on what you want, not on what you don’t want. The mind finds ways of obtaining what we think about. Therefore think about what you want and you will get what you want. If you think about what you don’t want, you will get what you don’t want. In other words, as Henry Ford put it, whether you think you can or think you cannot, you are correct. Therefore think that you can. Think of concrete ways of reaching your goals and you will be on your way to making things happen.
14 – Get help from people who are where you want to be
Don’t reinvent the wheel. The wheel has been invented and all you need to do is learn how to use it. To do this get advice from those who have been there themselves. Only those who have been where you want to go can help you get there in a practical, efficient and successful manner. They are realistic about it and they know exactly what it takes to get there. Their advice will get you there faster than you ever will on your own.
15 – Don’t do trial and error
The trial and error process is wasteful of both time and money. If you are like me, your time is precious. Certainly, money is important as well. However, for many of us time is more valuable than money because we can make more money but we can’t make more time. Therefore, if we can afford to, using money to reach our goals is the most efficient approach.
16 – Focus on both soft skills and hard skills
Both set of skills are important and necessary for success. Don’t focus on one or the other exclusively. Instead, set goals that foster the acquisition and the development of both. If you are not familiar with these two skills, read my essay titled Soft Skills and Hard Skills because it describes what they are in detail.
17 – Conclusion
Nobody is perfect, myself included. However, we can all improve our success by following the simple steps listed in this essay. If we do so we will be on our way to keep our 2018 resolutions. Eventually, it boils down to a simple approach: focusing on our vision, defining success in our own terms, quantifying what represents success, not letting negativity get in our way and going for it.
Be sure to take advantage of our
Start the Year in Style Special offer
Click here now to read the details
Save Money on field workshops and consulting registration !
About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style, How Photographs are Sold and Marketing Fine Art Photography. All 4 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html
You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.
I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at firstname.lastname@example.org.
January 3rd, 2018
The layout and organization of my Reflections Blog was improved over the Holidays.
1 – The blog is now formatted as a dynamic site, meaning the page size will adjust automatically to fit the size of the digital device you are using.
2 – The essays were reorganized in specific categories. Each essay appears now in a single category while before the same essay appeared in multiple categories.
3 – The menu at the top of the home page features direct links to the Mastery Workshops on DVD/USB Updates site as well as to my Videos Site, Field Workshops, Podcast and eBooks page.
4 – The Mastery Workshops Updates site was also updated to a dynamic web page.
If you are a Mastery Workshop on USB/DVD Owner and have not registered for the Mastery Updates Site yet you can do so now by visiting this link. If you are a Mastery Workshop owner but you have not checked the Mastery Updates for your Mastery Workshop in some time, now is the perfect time to do so.
Finally, if you did not visit my blog for some time this is the ideal opportunity to take a look and read some of my essays. Blog essays are usually not published anywhere else.
Thank you for your interest in my work.
Natalie and Alain Briot wish you a Happy New Year 2018!
Look for an essay to be published shortly on this site about Getting your Photography Started in Style this Year.
Happy New Year from Natalie and Alain Briot
The Holidays 2017 Mastery Workshops on USB/DVD Super Special Offer is live.
This offer will save you 20 to 40% and more off my regular pricing. Several gifts and new products are part of this offer.
Check out all the details on the Special Offer Page:
Get the new Master Files Examples Collection #2 at a huge discount
when you order one of the Mastery Workshops.
Click here to download the table of contents
Get the new Podcast Collection FREE when you place your order.
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The 2018 Summit takes place in Moab Utah with Alain Briot and Jeff Schewe as instructors and field photography sessions in Arches National Park, Canyonlands National Park, the San Juan River, the Needles district, the bluff area and Monument Valley.
A detailed description of this exciting learning event and photographic expedition is available at this link:http://www.beautiful-landscape.com/Workshop-Summit-18-Moab.html