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Marketing Fine Art Photography
Reader Testimonials: I wanted to write to you as one professional photographer to another to say how much I enjoyed your book 'Marketing Fine Art Photography'. I received the book several days ago and devoured its entire contents in a single sitting. I ended up with a notepad full of my own notes and a plethora of new ideas to further my own marketing efforts. I found elements of it timely as I have two exhibitions opening in Australia and Tasmania later this year. Joshua Holko, Australia I am using your book as my 'bible' as I move into selling prints at art fairs next year. I've been doing research this season -- your book has been most timely for me. I am reading your book right now and getting tremendous value. I really appreciate your honest, no-nonsense style as well as the humor you have sprinkled throughout the book. Although have been taking photographs for a long time, I am just now working on turning it into a business. Your book is very helpful. Alain, Thank again for this brilliant work. I honestly can't put into words how timely and helpful your book has been for Renee and me. All the best, I have to say that this is not just a great Photography Marketing book, But also a GREAT business Book. I could see this easily being used in a business school. Its about values, not just techniques. Although I do not envision selling my work anytime in the near future I bought the book figuring there would be some useful info that I could apply in the workplace somehow (personal brand, etc). I have so far read Part 1 & Part 2 (Chapters 1-8) and I can say that the book is more than I expected (not that I have low expectations for any book from Alain based on all the previous ones). I found that these first 8 chapters contain much information that causes me to think differently about my work and artistry in general and gives me energy to do some different things in the future. Good stuff Alain! I really like your latest book on marketing. It is a very personal and interesting success story of you guys loving what you do so well. Thanks for sharing. I just finished my first pass of your Marketing Fine Art Photography book and thoroughly enjoyed the read. It is the most complete and thorough book on the subject I have ever read. I spent more than 30 years as a Financial Advisor and have always been involved in marketing and salesmanship, so I am familiar with much of what you say in this excellent book. I have followed your work and have always admired your work. I recently checked out your book and decided to buy it. This is the marketing book I am talking about. While ordering I decided to take the plunge and bought all 3 of your books via amazon.ca. Although I did not yet read them completely, I hope to read them fully on my vacation in 2 weeks.
Anyway before I digress too much, I wanted to thank you for being so selfless with your information and showing us the way to think differently. It's so easy these days to be just run of the mill. I also understand why you do not have this in some electronic form. Holding the book just make me feel good. I like reading on the iPad , but a book of this quality can only be enjoyed in your hand. Once again, thank you for your noble effort. Fidelis This book is just unique and great to read. It covers so many things that you always thought about and struggled to figure out. All photographers should read this book. Just received my copy yesterday. I couldn't put the book down until sleep took over eight chapters in. Very engaging and though provoking discourse on the definition of "Fine Art" and Art Movements". The author eloquently describes the various marketing options and provides a concise method to determine which marketing approach best suits your style. Personally I am choosing the quality vs quantity approach. Looking forward to the remainder of the book. Alain thanks for sharing your wisdom, knowledge and experience! I finished your book Monday Alain. It is truly a book that every photographer looking to sell their work should have in their hands. You covered every area in depth and shared knowledge that would take years to learn on your own. It will be a book I continue to reference on a regular basis. Thank you. I'll make this short. If you are a student, an emerging or a professional photographer just wanting to improve your bottom line, read this book. The author is personable and helpful and the text is ENJOYABLE. Now, I am going to buy your other books. Seemingly addressing the thousands of photographers who would like to make (or make more) money selling their photography comes this challenge from a professional who made enough money from the sales of one print to pay for his house in cash, "Put up or shut up." That's the message that lies between the lines in Alain Briot's third book, Marketing Fine Art Photography. Briot's point of view isn't intended to be harsh, but revelatory for the casual shooter. His first two books helped readers learn how to master composition and creativity, develop their own personal style, and learn landscape photography. Now he reveals the results of years of hard work, trial and error, and experimentation to become a successful purveyor of fine art photography. Briot says that the first key component of long term success (both artistically and financially) is, "Photography must be your career in order to succeed." He re-iterates this point in his three part definition of "fine art photography." The three parts are: artistic, technical, and marketing, each of which is further divided into as many as fourteen parts. He says, "The photographer must consider himself an artist." For Briot, a photographer doesn't "capture an image", he "creates art". Both the career choice and self image as an artist are quite simply attitudes -- attitudes not fully embraced by the photographic hobbyist. As my personal sales mentor,Jim Winner, always says, "You have to accept responsibility for your own attitude," if you're going to be successful at doing what Briot recommends with the title of Chapter One: "Taking Control of Your Destiny." In his studies and research, Alain Briot draws upon the work and inspiration of people like John Maxwell, Zig Ziglar, Percy Whiting and Dale Carnegie. Carnegie used to tell people to speak or write about something for which they had earned the right to talk about. Briot certainly has earned the right in this instance and has the success to back it up. Marketing Fine Art Photography is divided into six parts that takes readers through the necessary steps required to achieve the level of success they desire. This reviewer would encourage readers to become students and learn from Briot's experiences. Apply his principals from creating a best seller on purpose to using marketing tools and selecting venues from which to make the best sales. (Venues discussed include everything from art shows to social media to affiliate programs.) Each chapter ends with a "Skill Enhancement Exercise" to help students assess their own situations and apply what they've learned. In the "Conclusion," Briot returns to attitude with a chapter titled, "Art is not a commodity." We agree. Art is not a basic need like food but rather something we want. Art adds meaning to our lives and fulfills an inner desire that transcends just another picture hanging on the wall. If you are a photographer and have the desire to provide for those needs of your fellow man, turn pro, make it a career and follow Briot's steps to success. Click here to read Gordon Lewis' interview of Alain about his new book
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