{"id":840,"date":"2011-08-03T10:57:19","date_gmt":"2011-08-03T17:57:19","guid":{"rendered":"http:\/\/beautiful-landscape.com\/Reflections\/?p=840"},"modified":"2018-01-01T11:53:44","modified_gmt":"2018-01-01T18:53:44","slug":"book-review-of-%e2%80%9cmarketing-fine-art-photography%e2%80%9d","status":"publish","type":"post","link":"https:\/\/beautiful-landscape.com\/Reflections\/book-review-of-%e2%80%9cmarketing-fine-art-photography%e2%80%9d\/","title":{"rendered":"Book Review of \u201cMarketing Fine Art Photography\u201d"},"content":{"rendered":"

\u00a0Book Review of\u00a0Marketing Fine Art Photography
\n<\/em><\/strong>a New Book by Alain Briot<\/strong><\/p>\n

What if you had the opportunity to sit down for lunch with a successful fine art landscape photographer, and for one hour, he or she would share their knowledge with you on any one subject of photography you selected.\u00a0 \u00a0\u00a0What might be your area of focus?\u00a0\u00a0\u00a0 Would you concentrate on equipment?\u00a0 How about favorite locations?\u00a0 Or perhaps technique or image processing may be your most pressing concern.<\/p>\n

Though the opportunity for lunch has yet to materialize, I do find reading the books of photographers a valuable alternative.\u00a0 If I can get one idea from a book, it is worth the investment of both time and money.\u00a0 And if I can get a watershed of ideas from a book, then it clearly was worth the price of admission. Most recently I read just such a book.<\/p>\n

Alain Briot is a very successful landscape fine art photographer, trainer, and author.\u00a0 Having read his two previous books, \u201cMastering Landscape Photography\u201d and \u201cMastering Photographic Composition, Creativity & Personal Style\u201d, I was most interested in his latest book \u201cMarketing Fine Art Photography\u201d.\u00a0 This title fit right with what I would ask at lunch, and couldn\u2019t wait until the Amazon order arrived.\u00a0 I was not disappointed.<\/p>\n

\"\"
\n<\/a>For starters, I always read everything with a highlighter.\u00a0 A good book could easily be frequently highlighted.\u00a0 With this book, my highlighter ran out before I was finished reading.<\/p>\n

Alain is very prophetic early in the first chapter by sharing an old maxim \u201cIf you do not market your work, on thing will happen \u2013 nothing\u201d.\u00a0\u00a0\u00a0 From that point forward the book opens like the sunshine breaking through the clouds, sharing his mistakes (as he states \u201cthese mistakes cost me a lot of time and money\u201d) and successes (which he readily admits work for him, but might not work for you).\u00a0\u00a0 Don\u2019t feel bad if not all of your marketing and sales ideas are working, you\u2019ll find out you aren\u2019t alone.<\/p>\n

Each chapter is chocked full of information on different aspects of marketing fine art photography.\u00a0 Sections include selling to wholesale markets (stores), retail markets (internet, art fairs) and consignments (galleries).\u00a0 Do you find yourself taking a ton of images, only to be bogged down in processing?\u00a0 You\u2019ll enjoy reading Chapter 4 with its great discussion on quality versus quantity, the two not necessarily being synonymous. \u00a0Regardless of the type of photography you shoot, this chapter could easily become the foundation of any business plan.<\/p>\n

Not sure how to price your fine art photography?\u00a0 A complete chapter is devoted to this subject.\u00a0 Removing the emotion from the pricing discussion, Alain provides a financial analysis method in which to arrive at your price points.\u00a0 I found this section quite interesting, especially as it related to pricing prints for art fairs with the \u2018masterpiece\u2019 setting the pricing mood for the balance of the inventory.<\/p>\n

\"\"<\/p>\n

Confused about the difference between marketing and salesmanship?\u00a0 Alain provides separate chapters on each.\u00a0 Twenty-six fundamental principles of successful marketing is followed with twenty-six fundamental principles of salesmanship. A third chapter covers the seven fundamental principles of a successful business.\u00a0\u00a0 Each of these principles could easily be a stand-alone chapter, and may prompt you into your own further research on the topic.<\/p>\n

I find it beneficial when an author includes a resource listing for products and\/or services discussed within the book.\u00a0 Alain freely shares his resource list with the reader, right down to the labels for packaging.<\/p>\n

Are you marketing your art as successfully as you\u2019d like?\u00a0 \u201cSkill Enhancement Exercises\u201d follow each chapter.\u00a0 This section helps apply the information of the previous chapter. \u00a0It may be a small activity or it may be challenging, thought-provoking questions.\u00a0 In either case, this section provides an opportunity to reflect on what was just read, and how it might relate to the reader\u2019s specific business.<\/p>\n

If you are looking for a photography marketing book that can provide many new ideas, yield different viewpoints on some things you may have or are considering trying, and information on ideas that didn\u2019t work, then you\u2019ll find this book well worth the price and time to read it.\u00a0 There is far more to this book than what I have presented in this short review. \u00a0After reading it once, I\u2019ve already reviewed many sections a second time to implement the ideas I want to try. For me, it is one book that I\u2019m very happy to have purchased.<\/p>\n

The book is available directly from Alain at this link:
\nhttp:\/\/beautiful-landscape.com\/Articles-Books-3-Marketing.html<\/a><\/p>\n

As well as on Amazon and other bookstores.<\/p>\n

Drake Fleege
\nPowder Hill Photography LLC
\ndfleege@charter.net
\nwww.powderhillphotography.com<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Book Review of\u00a0Marketing Fine Art Photography a New Book by Alain Briot What if you had the opportunity to sit down for lunch with a successful fine art landscape photographer, and for one hour, he or she would share their knowledge with you on any one subject of photography you selected.\u00a0 \u00a0\u00a0What might be your…Continue reading Book Review of \u201cMarketing Fine Art Photography\u201d<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[27,43,28,29,26,32,35,33,38,52,37,47,40,48,39,30,36,44,31,34,42,50,41,49,46,51],"class_list":["post-840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-alain-briot","tag-antelope-canyon","tag-art-2","tag-canon","tag-composition","tag-digital-photography","tag-fine-art","tag-fine-art-photography","tag-grand-canyon","tag-landscape-photography","tag-landscapes","tag-leica","tag-lightroom","tag-marketing-2","tag-navajoland","tag-nikon","tag-painting","tag-personal-style","tag-phase-one","tag-photography","tag-photography-ebook","tag-photography-workshop","tag-photoshop","tag-selling-photographs","tag-sony","tag-workshop"],"_links":{"self":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":12,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":2962,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/840\/revisions\/2962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media\/851"}],"wp:attachment":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/categories?post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/tags?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}