{"id":565,"date":"2011-05-06T10:39:28","date_gmt":"2011-05-06T17:39:28","guid":{"rendered":"http:\/\/beautiful-landscape.com\/Reflections\/?p=565"},"modified":"2019-05-31T11:53:49","modified_gmt":"2019-05-31T18:53:49","slug":"marketing-today","status":"publish","type":"post","link":"https:\/\/beautiful-landscape.com\/Reflections\/marketing-today\/","title":{"rendered":"Marketing Your Photography Today"},"content":{"rendered":"

\"\"<\/a>Marketing Your Photography Today<\/strong><\/p>\n

Market yourself
\n<\/strong>In today’s publishing world, photographers are expected to do a lot of work when it comes to marketing their photography.\u00a0 You cannot rely on others to do this for you.\u00a0 It is simply not going to happen.\u00a0 You have to do the marketing yourself.\u00a0 This means learning what<\/em> is marketing, how<\/em> to do it, and why<\/em> to market your work.
\n
\nYour most valuable asset is time
\n<\/strong>Don’t waste it trying things that are not proven to work.
\n
\nYou get what you pay for
\n<\/strong>Valuable information is expensive.\u00a0 Useless information may be free but it will often cost you time because you will waste time trying things that do not work.
\n
\nThere\u2019s no free lunch
\n<\/strong>Rather than look for \u2018free information\u2019 (remember that there\u2019s no free lunch), look for knowledge that\u2019s proven to work and use it.\u00a0 If you have to pay for this information, remember that those who share it had to pay for it themselves.
\n
\nUse only field tested information
\n<\/strong>Ask at whether the information offered to you is theoretical or field tested.\u00a0 Information that comes \u2018from the trenches,\u2019 meaning successfully used by the author, is a million times more valuable than theoretical information that come \u2018from the classroom.\u2019\u00a0 While classroom information may sound good to academics, it has not been field tested in the trenches and therefore you will be doing someone else\u2019s legwork and wasting your time testing something that may not work!
\n<\/strong><\/p>\n

Share what you do<\/strong>
\nIn the past the artist’s life was isolated, introverted and private.\u00a0 Today the life of successful artists is shared, extroverted and public. \u00a0To be successful today you have to share what you do with your audience through marketing.<\/p>\n

Don\u2019t add noise<\/strong>
\nThe internet is drowning in content.\u00a0 Don’t add noise.\u00a0 Instead, add meaningful content.<\/p>\n

Make yourself heard over the general Cackle<\/em>
\n<\/strong>As we just saw, everybody is making noise these days.\u00a0 But most of this noise is meaningless.\u00a0 People pay no more attention to it than to chicken cackling around the barnyard.<\/p>\n

You need to make yourself heard over the general cackle. <\/strong>To do this you need to have a voice that matters, a voice that people listen to.\u00a0 This can only happen if what you say is important, if it is true, and if people respect you.<\/p>\n

Don’t wait
\n<\/strong>Don’t wait until all the stars are lined up or until you have 100.000 followers on Facebook.\u00a0 Share your work today, no matter how small or large your audience is. \u00a0 Every minute you wait is a minute you waste.\u00a0 Count how many minutes you have wasted so far then ask yourself how many more minutes you can you afford to waste? \u00a0 When you count your wasted minutes you will realize that you need to start immediately.\u00a0 You have wasted enough time already!<\/p>\n

Read my book<\/strong>
\nMy conclusion to this brief essay consists of three words: read my book
\nhttp:\/\/beautiful-landscape.com\/Articles-Books-3-Marketing.html<\/span><\/a><\/p>\n

Click on the link now and propel your photographic career forward. I guarantee you will stop wasting time when you do that. \u00a0Remember, no one is going to do your marketing for you. \u00a0You must do it yourself and this starts by learning what<\/em> is marketing, how<\/em> to do it, and most importantly why<\/em> to do it.<\/p>\n

Alain Briot
\nhttp:\/\/www.beautiful-landscape.com <\/span><\/a><\/p>\n

Subscribe to Reflections:<\/span><\/strong><\/p>\n

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Marketing Your Photography Today Market yourself In today’s publishing world, photographers are expected to do a lot of work when it comes to marketing their photography.\u00a0 You cannot rely on others to do this for you.\u00a0 It is simply not going to happen.\u00a0 You have to do the marketing yourself.\u00a0 This means learning what is…Continue reading Marketing Your Photography Today<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[27,43,28,29,26,32,35,33,38,52,37,47,40,48,39,30,36,44,31,34,42,50,41,49,46,51],"class_list":["post-565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-alain-briot","tag-antelope-canyon","tag-art-2","tag-canon","tag-composition","tag-digital-photography","tag-fine-art","tag-fine-art-photography","tag-grand-canyon","tag-landscape-photography","tag-landscapes","tag-leica","tag-lightroom","tag-marketing-2","tag-navajoland","tag-nikon","tag-painting","tag-personal-style","tag-phase-one","tag-photography","tag-photography-ebook","tag-photography-workshop","tag-photoshop","tag-selling-photographs","tag-sony","tag-workshop"],"_links":{"self":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/comments?post=565"}],"version-history":[{"count":16,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/565\/revisions"}],"predecessor-version":[{"id":16768,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/565\/revisions\/16768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media\/16766"}],"wp:attachment":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media?parent=565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/categories?post=565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/tags?post=565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}