A best seller<\/span><\/strong> In 2007 I published my 3rd book on photography. \u00a0Titled Marketing Fine Art Photography, <\/em>it\u00a0focused on teaching readers how to market their fine art photographs.\u00a0The book was, and continues to be, a huge success with photographers and entrepreneurs. \u00a0It sold tens of thousands of copies, received rave reviews, has a 5 star out of 5 stars ranking on Amazon, and is regularly featured as best-selling photography business and marketing book.<\/p>\n What is most interesting is I could not predict how successful this book was going to be. \u00a0The two photography books I published previously focused on the art of photography: composition, light, cameras, etc. \u00a0When I told \u00a0my publisher that I wanted to write a book on marketing, their response was negative. They believed that no one would be interested in learning how to market fine art photographs.<\/p>\n Today everyone is a photographer and everyone want to sell their work<\/span><\/strong> This is great but there is a caveat to that situation. \u00a0The fine art market is a small market and when tens of thousands of photographers try to make a living in that market they create a bottleneck situation. \u00a0Quite simply there are too many photographers trying to make a living from too small of an audience. \u00a0 In other words, while the number of photographers trying to sell their fine art photography has exploded, the audience interested in buying fine art photography has not grown any larger. \u00a0In fact, the audience has actually shrunk. \u00a0It has been significantly reduced by the economic recession we just went through and out of which we have not totally emerged yet. Quite simply: people don’t have as much disposable income as they used to. \u00a0Because it is disposable income that is used to buy fine art for the most part, the sale of fine art has decreased significantly.<\/p>\n The consequences brought by this economic situation are simple: only a very small number of photographers actually succeed in making a living selling their work. \u00a0For all the other photographers, sales are just too few and far in between to justify their efforts and their financial investment. \u00a0As a result, many photographers quit after a couple of months or a couple of years at the most. \u00a0In the process of trying to sell their work unsuccessfully, they usually waste a huge amount of time and money.<\/p>\n Back to my book<\/span><\/strong> What it won’t do is teach you how to be successful selling your work in today’s economy. \u00a0This is because my book was written in 2006, before the recession started. \u00a0As I mentioned, many things have changed since 2006. \u00a0Today everyone is a photographer and many want to sell their work. \u00a0Today money is tigher because customers think more about what they buy. Before the recession people bought freely. \u00a0Today people are more careful about what they buy. \u00a0They also have less disposable income as I mentioned. Because artwork is usually purchased with disposable income, artwork purchases have declined.<\/p>\n These are very important changes that directly affect how successful you can be \u00a0selling your fine art photography today. \u00a0However, it is still possible to make a living, even a very good living, selling fine art photography today. \u00a0But, to do so one needs to use a new approach to marketing, one different from before, one that I call a post-recession<\/em><\/span> approach.<\/p>\n Introducing The\u00a0Fine Art Photography Marketing and Business Success Seminar<\/a><\/span><\/span><\/strong> When considering the cost of the seminar\u00a0what I often learn from photographers who contact me looking for help with their marketing is that ‘this is a lot of money for a starving artist.’ \u00a0Fact is, you are only starving if you cannot eat. \u00a0This is the true meaning of the term. \u00a0If you can buy food, or can afford to purchase camera gear and travel to exotic locations for photography, what we are talking about in regards to ‘starving’ is a matter of resource allocation.<\/p>\n In other words you prefer to spend your money on cameras and on photographing exotic locations than on learning how to market your work with a professional who made millions selling fine art photographs for over 15 years. \u00a0 As I always say, this is a free country do I don’t see a problem with this choice. \u00a0However, I do see a problem with expecting to be successful selling your work on the basis that you use \u00a0fancy cameras and photograph exotic locations. You need to do a lot more than that to sell your work! \u00a0Beautiful photographs simply don’t sell themselves. \u00a0You need to be actively involved and you need to use the latest marketing techniques to be successful.<\/p>\n You may say ‘that’s easy for you to say because you’re the one selling it but I’m the one buying your materials. At the end of the day you’re the one making money here.’ \u00a0That’s true and I won’t argue with that. \u00a0However, what I will argue with is that what made me a successful photographer selling my work and living my dream of\u00a0making a living from my photography, is that I did invest a huge amount of money in learning how to market my work. \u00a0In fact I \u00a0invested more money than you ever will! To this day I invested over 25 thousand dollars in consulting fees (I did the math), \u00a0paid to professional marketing experts who helped me get to where I am now. \u00a0What would have happened if I did not do that? \u00a0Simple: I wouldn’t be where I am. \u00a0When asked ‘what is the one thing that made you successful’, a question I get very frequently, my answer is always the same: what made me successful was learning how to market my work.<\/p>\n You may also ask: where did you find the money?” That’s an excellent question because as I was learning marketing I was actually a ‘starving’ artist. \u00a0But starving is an expression, not a fact. \u00a0As I pointed out earlier on, unless you have nothing to eat, you are not starving. \u00a0I had something to eat, and I had credit cards, so what we were talking about was resource allocation, not unavailability of funds. \u00a0What I did was quite simple: \u00a0I\u00a0decided to spend my money, whatever amount I had, on paying people to teach me marketing rather than on buying new cameras, lenses, software, etc. \u00a0I also decided not to spend my money on \u00a0photography trips to exotic locations.<\/p>\n Instead of going to Namibia to photograph, for example, I stayed home and photographed locations that were nearby. \u00a0Instead of buying new cameras, I continued using the ones I had. \u00a0My cameras worked just fine and they made photographs that were just as pleasing to my customers. \u00a0The locations I photographed locally were just as beautiful as far away ones and sold just as well once I learned how to market them. \u00a0In other words, not having new \u00a0cameras, and not having access to exotic locations , was not the problem. \u00a0The problem was not having marketing knowledge. \u00a0Without that knowledge I couldn’t sell my work because photographs can’t sell themselves, no matter how good the cameras you used might be, and not matter how great the locations you photographed actually are.<\/p>\n Holding on to financial resources is not always wise<\/strong><\/span> Fact is, the best marketing is inexpensive or simply free. If this sounds counter-intuitive that’s because it is. \u00a0In fact, \u00a0most aspects of successful marketing are counter intuitive. \u00a0This is why this marketing is so difficult to figure out. \u00a0As an example my most profitable marketing material, the one that brought me millions in sales, is a black and white xerox copy. \u00a0Even today, now that I can afford the finest marketing materials, I continue to use it because it works so well. \u00a0It’s not how it is printed that matters. \u00a0It’s what is printed on the page. \u00a0Knowing what to write is the million dollar secret!<\/p>\n Boosting your self confidence is not marketing your work<\/span><\/strong> What makes these products sell is the complex marketing strategies used by these companies. \u00a0These strategies are not visible to us. \u00a0They are hidden by the impressive presentation. \u00a0The presentation is where most people stop looking. \u00a0 What lies behind the impressive presentation is where I start to look. \u00a0The presentation doesn’t really matter. \u00a0Anyone can do that if they have enough money. \u00a0The marketing machine that lies behind this presentation is all I care about because this is hard to do. \u00a0It is this machine what I teach. \u00a0It \u00a0how to construct it and make it run that I teach. \u00a0I do this because that is what will make you successful.<\/p>\n Learn what Real marketing is This is why I created the Fine Art Photography Marketing\u00a0and Business Success Seminar<\/a><\/span><\/span><\/strong>. \u00a0Because of its\u00a0cost, this seminar is attended\u00a0only by a small number of photographers. \u00a0Attending it therefore gives you a huge advantage. \u00a0Think of the\u00a0Fine Art Photography Marketing\u00a0and Business Success Seminar<\/a><\/span><\/span><\/strong> as being the access point to\u00a0privileged knowledge that gives you the edge you need to compete successfully in the fine art market and outdo other photographers.<\/p>\n Don’t get it wrong:\u00a0your competition is using my services and I make sure they are successful! \u00a0That’s bad news. However, I can do the same for you and make you just as successful. That’s the very good news!<\/p>\n The power of marketing comes from doing something that others are not doing. \u00a0The purpose of attending the Seminar\u00a0is to give you this power by giving you access to knowledge that, first, is not widely disseminated and second is tailored specifically for you with the goal of giving you the power to master the market, take control of your own destiny and make your dream a reality.<\/p>\n Here are the link to\u00a0\u00a0The Fine Art Photography Marketing\u00a0and Business Success Seminar<\/a><\/span><\/span><\/strong><\/p>\n<\/div>\n The reason why most photographers can’t make a living from their work is because huge efforts are necesary to convince them to spend money on marketing but no efforts are required to get them to spend their money on cameras and gear. \u00a0The problem is that just about any camera can take a sellable photograph,…Continue reading The power of marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[27,43,83,116,29,113,117,32,33,114,115,108,109,40,30,112,31,41,110,111],"class_list":["post-2247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-success","tag-alain-briot","tag-antelope-canyon","tag-briot","tag-camera","tag-canon","tag-conversion","tag-digital-camera","tag-digital-photography","tag-fine-art-photography","tag-fuji","tag-fuji-x100s","tag-hasselblad","tag-image-processing","tag-lightroom","tag-nikon","tag-optimization","tag-phase-one","tag-photoshop","tag-raw","tag-raw-files"],"_links":{"self":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/comments?post=2247"}],"version-history":[{"count":22,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/2247\/revisions"}],"predecessor-version":[{"id":16613,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/2247\/revisions\/16613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media\/16612"}],"wp:attachment":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media?parent=2247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/categories?post=2247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/tags?post=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe quote above sums up what I often say when I talk about the importance of learning marketing when you want to make a living selling your work.<\/p>\n
\n2007 is a long time ago. \u00a0However\u00a0the publishers were obviously wrong. \u00a0Today ‘everyone’ is a photographer and many want to know how to make money from their photography. \u00a0For most the goal is to recoup the cost of their equipment, software and consumable. \u00a0However this is just the tip of the iceberg. \u00a0Many have a more powerful and personal reason: to learn how to make a living from their art. \u00a0For these photographers, making a living from their artwork is a dream they want to make come true. \u00a0This is why they buy my book.<\/p>\n
\nGoing back to my book, this means that if you want to learn how to sell your fine art photography in today’s economy, you need to be realistic regarding how much my book can do for you. \u00a0You must know exactly what it can and cannot do for you. \u00a0What it can do is give you a \u00a0foundation on which to build your business. \u00a0This is because my \u00a0book contains solid marketing advice and can be used as a manual.<\/p>\n
\nI describe this approach in my new\u00a0Fine Art Photography Marketing\u00a0and Business Success Seminar<\/a><\/span><\/span><\/strong>. \u00a0The goal of the\u00a0Seminar is to go beyond my \u00a0marketing books. \u00a0None of the materials featured in the Seminar\u00a0are featured in my books.<\/p>\n
\nAnother response I get is ”\u00a0I am trying to hold on to all of my financial \u00a0resources at the moment \u00a0in order to pay for printing, new business cards, art cards etc. ” \u00a0To which I usually answer: ‘which may all be for nothing if you don’t know what you are doing!’<\/p>\n
\nMost photographers’ idea of marketing comes from having low self-confidence when it comes to selling their work. \u00a0They do all sorts of costly things to boost their level of confidence in their work. \u00a0 For the most part, these things are aimed at\u00a0making their work appear legitimate. \u00a0As I just mentioned, they include costly-looking business cards, four color brochures and art-cards, expensive displays, sophisticated framing and print presentation. \u00a0By making their work look like a million bucks they expect people to fork over their hard earned money. \u00a0Unfortunately, this is not how marketing works. \u00a0In fact, this is not how any of this works.<\/p>\n<\/div>\n
\n<\/span><\/strong>There is a lot to marketing and as I said much of it is counter-intuitive. \u00a0The best approach is to start by learning the correct approach right away. \u00a0This is because it is much more difficult to correct mistakes than to do the right thing immediately. \u00a0In fact, in some instances it is\u00a0impossible to correct mistakes. \u00a0The goal of the Fine Art Photography Marketing\u00a0and Business Success Seminar<\/a><\/span><\/span><\/strong> is to prevent you from making mistakes. \u00a0Never forget\u00a0that there are thousands of new photographers trying to sell their work every month. \u00a0There are your competitors. They come in \u00a0huge numbers and they are hungry. \u00a0Most of them read my books, but because I sell so many books, the books are no longer enough to make you or them successful.<\/p>\n<\/div>\n
\n<\/a>Alain Briothttp:\/\/www.beautiful-lanscape.com<\/a><\/div>\n