1 – Introduction<\/span><\/strong> 2 – Recommendations<\/span><\/strong> My third\u00a0recommendation is to work on your marketing plan. \u00a0Many photographers start selling in restaurants, bars or other public places\u00a0in addition to their\u00a0website. Those are the starting points of most artists. \u00a0Unfortunately they are not enough to generate regular or significant sales.<\/p>\n To achieve regular significant sales you need to have a professional marketing plan tailored for your work, a plan designed to meet your financial goals and fit in your schedule. \u00a0This is something that has to be worked out in order to become successful. \u00a0Without a marketing plan you are left hoping for the best which is how most artists do it. \u00a0This does not work and this is why most artists make very little, if any, money from the sale of their work.<\/p>\n 3 – Becoming part of the 20%<\/span><\/strong> To make real money you need to be part of these 20%. \u00a0This is true whether you want to do this part-time or full-time, and whether you want to do this now or later.<\/p>\n You need to learn, study and practice marketing to become part of these 20%. \u00a0If you try to reinvent the wheel (meaning try to learn how to market your work\u00a0on your own),\u00a0it is virtually impossible to join the 20% because you have no idea what successful businesses are doing marketing-wise. They play close to the chest and what you see from the outside is not representative of what takes place behind the scene. \u00a0In fact what you see is often misleading because while you may see their marketing materials, you have no idea \u00a0what their marketing plan is.<\/p>\n The purpose of studying\u00a0marketing and salesmanship is to give you\u00a0this knowledge, bridge the\u00a0gap between you and the 20 percenters\u00a0and let you see what is really going on behind\u00a0the doors so to speak. \u00a0The goal is to learn\u00a0what the 20% are doing that you are not privy to so that\u00a0you can\u00a0become one of them.<\/p>\n 4 – The 2016 Alain Briot Marketing Seminar<\/span><\/strong> I will be teaching marketing techniques not featured in my Marketing Books.\u00a0These are techniques I started using after I wrote the book (the book was written in 2009 a long time ago by current marketing standards).<\/p>\n This event is by invitation and places will be limited. I did not teach a marketing seminar for several years\u00a0so I expect this one to fill out immediately.<\/p>\n If you are interested send me an email at:\u00a0alain@beautiful-landscape.com\u00a0with\u00a0Marketing Seminar\u00a0in the subject line. A discounted\u00a0special offer will be available for the first registration.<\/p>\n I will email you detailed information about this Seminar upon receipt of your email.\u00a0 This information will have a list of all the subjects I will cover during the Seminar.<\/p>\n Alain Briot Selling your work like a pro: becoming part of the 20% 1 – Introduction I am often asked for\u00a0recommendations by students who want to sell their work and generate income from the sale of their photographs. \u00a0Usually these questions come from photographers who have tried to sell their work and have been unsuccessful and are…Continue reading Selling your work like a pro – becoming part of the 20%<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[27,43,123,83,116,29,113,117,32,33,114,115,124,108,109,40,48,30,112,31,41,110,111,122],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-alain-briot","tag-antelope-canyon","tag-art-shows","tag-briot","tag-camera","tag-canon","tag-conversion","tag-digital-camera","tag-digital-photography","tag-fine-art-photography","tag-fuji","tag-fuji-x100s","tag-galleries","tag-hasselblad","tag-image-processing","tag-lightroom","tag-marketing-2","tag-nikon","tag-optimization","tag-phase-one","tag-photoshop","tag-raw","tag-raw-files","tag-shows"],"_links":{"self":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/2238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/comments?post=2238"}],"version-history":[{"count":12,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/2238\/revisions"}],"predecessor-version":[{"id":2551,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/posts\/2238\/revisions\/2551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media\/16639"}],"wp:attachment":[{"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/media?parent=2238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/categories?post=2238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beautiful-landscape.com\/Reflections\/wp-json\/wp\/v2\/tags?post=2238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nI am often asked for\u00a0recommendations by students who want to sell their work and generate income from the sale of their photographs. \u00a0Usually these questions come from photographers who have tried to sell their work and have been unsuccessful and are wondering what\u00a0to do next.<\/p>\n
\nMy first recommendations is to revise your price list. \u00a0Most photographers get it all wrong, to put it bluntly, when it comes to pricing their work. \u00a0My second recommendation is to learn salesmanship. \u00a0There are 2 types of sales: the first one generates a few % of my income, the second one generates 95% to 99\u00a0% of my income. \u00a0Most photographers only make the first type of sales which means they miss out, or lose if you prefer, 95 to 99% of their potential income.<\/p>\n
\nThe goal is to become part of the 20%. \u00a0In any business, be it photography or any other product or service, 20% of the businesses take home 80% of the income. \u00a0The other 80% share the 20% of the income that is left. \u00a0In other words they get the crumbs while the top 20% share the pie, so to speak.<\/p>\n
\nI will be teaching a Fine Art Photography Marketing Seminar in Spring 2016. This will be a 2 day event and it will take place in Peoria, Arizona. \u00a0Peoria is 30 minutes north of the Phoenix airport.<\/p>\n
\nhttp:\/\/www.beautiful-landscape.com
\nalain@beautiful-landscape.com
\n928-252-2466<\/p>\n","protected":false},"excerpt":{"rendered":"