Why you must attend the 2018 Marketing Success Seminar

This is why you must attend:
If you have been wondering why your work is not selling you need to attend this seminar.  We will not only explain why your work is not selling, we will teach you what to do to sell your work.  You will need to make changes to your selling approach of course but the outcome is that you will be selling your work more often and for more money than you ever thought possible.  No more people telling you that your work is beautiful and then not buying it!  This will be a thing of the past after you attend this seminar.

Here is the seminar description and registration page:

Important notice
None of this knowledge is featured in my books, online essays or other materials. Not even in the marketing Mastery Workshop on DVD!  It’s only featured in this year’s Marketing Seminar.  Why?  Because this is brand new knowledge that we have not taught before.  This is why you need to come if you are serious about selling your work successfully.

Don’t wait !
Also, don’t wait.  There is no reason to delay learning things that will change your life.  Knowledge is power and the sooner you acquire the knowledge we will share in the seminar the sooner you will be empowered selling your work.  No more frustration at people who leave you hanging after giving you the impression they are going to make a purchase.  You will be taken seriously and you will make sales, because you will learn how to close the sale no matter what.

Part 3 is totally different from parts 1 and 2
This is Part 3 of the Marketing Success Seminar (parts 1 and 2 were taught in 2016 and 2017)Part 3 is totally different from Parts 1 and 2.  Part 3 focuses on how to talk to customers, handle objections and close the sale. It also focuses on how to write blog entries, essays and other texts to sell your work. During the Seminar we will do role-playing and we will give you scripts you can use to talk to customers and to write essays successfully.  We will focus also on internet sales and on solving problems that prevent YOU from selling YOUR work.

Here is the seminar description and registration page:

Fourteen Commandments for Fine Art Photography Marketing

The more informative your advertising, the more persuasive it will be.
David Ogilvy

Marketing is a challenge for most photographers. This is because it has very little to do with creating art. Many artists abhor marketing their work. Most have never studied marketing. I know. I was one of those artists. When I started selling my work I believed that marketing was putting a price tag on my work. No, cross that, because at first I did not even use price tags! Just deciding what price to charge for my work was was I considered to be marketing.

My early attempts at selling my work were rather disappointing to say the least. The lack of sales forced me to change my mind. I realized I had to study marketing or die trying to make a living as an artist. I did, and to make a long story short I became financially successful selling my work, making a six figure income only two years after taking the decision to embrace marketing.

In 2011 I published a book titled Marketing Fine Art Photography in which I detail how to market your fine art photography successfully and profitably. I wrote this book to save you from having to go through the tribulations I went through early in my career. The goal was to save you from having to attend the school of hard knocks, an institution whose door is better left unopened.

About this essay
The goal of this essay is not to repeat what I say in my book. The book is over 300 pages long and has 23 chapters so doing so would not be doable in a web essay anyways. Instead, the goal of this essay is to introduce you to some of the fundamental concepts of marketing. I selected 14 that I consider to be the most important. There are more, but those are a good start. The goal is also to get you interested in reading my book. The money you will spend buying it will be a minor expense compared to how much more money you will make if you do what I say in the book. Does this sound like a sales pitch?  You bet it does!  I am asking for the sale and if you wonder why you need to go directly to paragraph number 7.

About the 14 commandments below
Each of the 14 paragraphs below consist of a title followed by a short statement, usually one or two sentences long. The reason for these brief statements is to keep this essay interesting and to the point. If the information I am presenting here is not for you, then reading these will not have taken much of your time. If, on the other hand, you like the materials presented here and want to learn more about each of the 14 aspects of marketing listed below, then you need to purchase and read my book. Each of these points, and much more, are addressed in detail in my book, together with examples, photographs and more.

1 – Sell quality, not quantity
Art is a luxury, not a commodity. Luxury items are sold on the basis of quality, not on the basis of quantity.

2 – Don’t sell on the basis of price, sell on the basis of uniqueness
To achieve this you will need to work hard at developing a personal style that is unique to you.

3 – Don’t be faceless: show yourself
At shows, be present in your booth. On the web, show a shoulder-up portrait of yourself on your website, on your artist statement, on your Facebook page and everywhere else you have a presence and sell your work.

4 – Increase your prices regularly
Everything increases in price and therefore so do your expenses. If you don’t increase your prices you eventually reduce your income.

5 – Don’t be passive:  take charge of your business
Enforce your policies and don’t try to be all things to all people.

6 – Think like a business owner
Think like a business owner, not like an employee. Business owners are responsible risk takers.

7 – Ask for the Sale
Don’t let potential customers walk away without trying to close the sale. The least often asked question in sales is ‘do you want to purchase this product or service?’ Make it your most often asked question!

8 – Know your audience
You are not selling to a faceless crowd, you are selling to people who like you and your work. Learn who they are and know why they like what you do.

9 – Sell emotion
Sell emotions, not gear and technique. People purchase photographs for emotional reasons, not logical reasons. Print size, camera used, printer, ink paper, etc. do not sell photographs. Beauty, emotional impact, meaningfulness and other emotional reasons do.

10 – Never stop marketing
Market when business is great and market when business is poor!

11 – Believe in Yourself
Believe that you can. Whether you believe you can do it, or whether you believe you cannot do it, you are correct!

12 – Show what you want to sell
You sell what you show. Therefore show what you want to sell. You can’t show all the photographs you have taken, so you will need to make a selection!

13 – Offer packages
Packages always outsell a la carte. This means that a package price for 3 or more photographs, for example, will sell better than 3 single photographs. You can offer packages of photographs in any quantity from 2 to 10 or more.

14 – Attend my Marketing and Business success seminar
You can’t re-invent the wheel.  Well, let me restate that: you can try to reinvent the wheel, but what’s the point?  It has already been invented and it is best to use the one that’s already there.  Can you improve on it?  Sure, but you must have one first!

The ‘wheel’ in this instance are the techniques used to sell fine art photography successfully.  These are techniques I use (I am successful in case you don’t know me).  Not the techniques unsuccessful photographers use.

There a lot more unsuccessful fine art photographers than successful fine art photographers.  A lot more!

How do you know who is successful and who isn’t?  Look at prices and regularity of sales.  I sell fine art photographs at high prices and I do so on a constant basis, meaning I have regular, high-priced sales.

Why is that the key to success?  Because in fine art you make more money by charging more for your artwork.  You don’t make more money by charging low prices and making up the loss on volume.  That’s what unsuccessful photographers believe and try to do.  It does not work because there is no volume.

Selling art is a low volume business!  What happens if you lower your prices is you make less money, that’s all.  And because prices define how good you are (meaning people decide how good you are based on your prices), you lose most of the interested buyers.  They want quality and you don’t have it in their eyes.  Even though your work may be great, your prices say that it is not good.

So how do you ask high prices, get people to pay them, and get people tobuy from you regularly?  Not easy heh?  You may have tried so you know how hard it is.  The answer fits in 3 words: attend my seminar.  I’ll teach you how.  Here is the link to the description and registration information:


I even have a special offer to entice you to attend. Just keep in mind that by attending you are doing yourself a favor by giving yourself the keys to success. Of course I appreciate your business, but I will continue to do great whether you attend or not.  What matters is your well-being, not mine.  Do yourself a favor, make yourself a gift, and join me in learning how to outdo all the unsuccessful photographers out there.

15 – Buy my book

If you can’t make it to the seminar buy my book Marketing Fine Art Photography  because it expands on the concepts presented here. It is totally outdated compared to the seminar, and it won’t give you the techniques that work today, but it is a best seller and it will teach you the basics of success in selling art.  To be truly competitive in today’s economic environment you will need to attend the Seminar, but if you can’t attend for whatever reason this is a start:

Marketing Fine Art Photography by Alain Briot
eBook link
Physical book link

About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
Get 40 Free eBooks when you sign up for my newsletter on my site

Selling your work like a pro – becoming part of the 20%

Selling your work like a pro: becoming part of the 20%

1 – Introduction
I am often asked for recommendations by students who want to sell their work and generate income from the sale of their photographs.  Usually these questions come from photographers who have tried to sell their work and have been unsuccessful and are wondering what to do next.

2 – Recommendations
My first recommendations is to revise your price list.  Most photographers get it all wrong, to put it bluntly, when it comes to pricing their work.  My second recommendation is to learn salesmanship.  There are 2 types of sales: the first one generates a few % of my income, the second one generates 95% to 99 % of my income.  Most photographers only make the first type of sales which means they miss out, or lose if you prefer, 95 to 99% of their potential income.

My third recommendation is to work on your marketing plan.  Many photographers start selling in restaurants, bars or other public places in addition to their website. Those are the starting points of most artists.  Unfortunately they are not enough to generate regular or significant sales.

To achieve regular significant sales you need to have a professional marketing plan tailored for your work, a plan designed to meet your financial goals and fit in your schedule.  This is something that has to be worked out in order to become successful.  Without a marketing plan you are left hoping for the best which is how most artists do it.  This does not work and this is why most artists make very little, if any, money from the sale of their work.

3 – Becoming part of the 20%
The goal is to become part of the 20%.  In any business, be it photography or any other product or service, 20% of the businesses take home 80% of the income.  The other 80% share the 20% of the income that is left.  In other words they get the crumbs while the top 20% share the pie, so to speak.

To make real money you need to be part of these 20%.  This is true whether you want to do this part-time or full-time, and whether you want to do this now or later.

You need to learn, study and practice marketing to become part of these 20%.  If you try to reinvent the wheel (meaning try to learn how to market your work on your own), it is virtually impossible to join the 20% because you have no idea what successful businesses are doing marketing-wise. They play close to the chest and what you see from the outside is not representative of what takes place behind the scene.  In fact what you see is often misleading because while you may see their marketing materials, you have no idea  what their marketing plan is.

The purpose of studying marketing and salesmanship is to give you this knowledge, bridge the gap between you and the 20 percenters and let you see what is really going on behind the doors so to speak.  The goal is to learn what the 20% are doing that you are not privy to so that you can become one of them.

4 – The 2016 Alain Briot Marketing Seminar
I will be teaching a Fine Art Photography Marketing Seminar in Spring 2016. This will be a 2 day event and it will take place in Peoria, Arizona.  Peoria is 30 minutes north of the Phoenix airport.

I will be teaching marketing techniques not featured in my Marketing Books. These are techniques I started using after I wrote the book (the book was written in 2009 a long time ago by current marketing standards).

This event is by invitation and places will be limited. I did not teach a marketing seminar for several years so I expect this one to fill out immediately.

If you are interested send me an email at: alain@beautiful-landscape.com with Marketing Seminar in the subject line. A discounted special offer will be available for the first registration.

I will email you detailed information about this Seminar upon receipt of your email.  This information will have a list of all the subjects I will cover during the Seminar.

Alain Briot

Advanced Marketing Mastery Workshop on DVD announcement


In 2006 I released the Introductory Marketing Mastery Workshop on DVD.  This year, 8 years later, I released the Advanced  Marketing Mastery Workshop on DVD.  This new Workshop on DVD is called the Advanced Marketing Mastery Workshop on DVD because the contents of this new Workshop on DVD goes way beyond the contents of the Introductory Marketing Workshop on DVD.

Click here if you want to go to the special offer page immediately:

This new tutorial is also up to date with today’s economy.  8 years ago is a huge amount of time in the world of marketing. A lot of things happened in those 8 years!  The most significant being that we went through a dramatic recession of which we have not fully emerged yet.

In 2006 the economy was rock solid and business was rocking.  If you had asked anyone back then what they thought the future had in store, they would have said ‘more of the same’.  In other words, positivism ran wild back then.  People were optimistic.  Everyone was buying and spending freely.


The recession came as a shock and took many people down with it.  Housing values crumbled. Net worth was severely diminished.  To face what for many amounted to a disaster people cut down on unnecessary expenses. One such expense was art, photographic art in our situation.  There is no point buying a photograph to hang over the mantle when you are foreclosing on your home.  Similarly, home decor, one of the main reasons collectors purchase fine art photographs, is not on people’s radar when they lose they job, see the value of their investments plummet or face other dire financial issues.

Some fine art photographers went out of business.  Some made do.  Some did better than they ever did.  We know why some went out of business. There is no mystery there.  We can also guess how some managed to ‘make do.’  Cutting expenses, going into ‘survival’ mode and basically waiting out the storm hoping that things will improve.  The real question, the one that is puzzling many people, is how and why did some fine art photographers manage to do better in such a poor economic situation. The short answer: they knew how to market their work successfully during a recession.  The longer answer: the contents of the new Advanced Marketing Mastery Workshop on DVD.  It’s all there and it works.

This new seminar is centered around the message that is at the center of my teaching:

The most important aspect of selling your work successfully
is taking control of your own destiny instead of waiting to be discovered

The reason for this focus is that I’ve never been fond of waiting.  Call me impatient if you want, that’s fine with me.  Life is simply too short to wait to be discovered.  Plus there’s a major problem with waiting.  What if nobody comes?  What if nothing happens?  What if we are never discovered?  To me that option is no fun at all and I am not willing to take the chance of waiting for nothing.  Especially since there is a solid and efficient alternative and that is to be pro-active and take control of our destiny ourselves.  Who wants to wait?  Not me and I’m ready to bet not you either.  Especially if you know how to make things happen now.

The contents of the new Advanced Marketing Mastery Workshop on DVD
All this is nice but I am sure you want to know exactly what is in this new Seminar.  Well, no problem.  Here is the table of contents.  There are 19 sections.  Each section featuring one to ten sub-sections:

Section 1 – Introduction

Section 2 – How Fine Art Photographs are Sold

Section 3:  Theory – The Fine Art Photography Business

Section 4:  Theory – Understanding the Selling process

Section 5:  Theory – Why people buy art

Section 6:  Practice – How to start your business

Section 7:  Practice – Where to sell your work

Section 8:  Practice – Seeking Gallery Representation

Section 9:  Practice – Selling on the web

Section 10:  Practice – Communicating with customers

Section 11:  Practice – Improving Sales

Section 12:  Practice – Managing your career

Section 13:  Practice – Creating the Lifestyle you desire

Section 14:  Practice – How are you going to do this

Section 15:  Practice – The 12 commandments of Marketing

Section 16:  Conclusion

Section 17:  Artist Stories

Section 18:  Reference files

Limited Time Special Offer
Do you want to place your order now? We have a limited time special offer: Here is the link:


But do hurry because this offer is strictly limited to 25 orders! Don’t delay, order it now!

Best regards,

Alain Briot

Creativity Top 12

Creativity Top 12
How to stand out from the crowd 

Standing out among the ever-increasing number of photographers is becoming more and more difficult.  Gear and software are getting better and better.  Prices for photography hardware, software are consumables are getting more and more affordable.  Technical training is readily available. Information about locations that were once challenging to find is now just a google click away.

When everyone is photographing the same locations, knowing how to get to these locations is no longer an advantage.  When everyone has access to the same tools, and when these tools are both excellent and affordable, having these tools no longer gives us an advantage.  Mastering chemical photography involved owning gear that was expensive and  learning a process that was challenging. The large amount of time and money required to do this gave chemical photographers a significant advantage. Not so with digital.  While still expensive, digital photography gear is much more affordable than film-based gear.  Training, while still carrying a cost, is also much more affordable.  In addition, the number of teaching venues has literally exploded.

All this means that the advantage inherent in finding locations, owning equipment and knowing how to use it is no longer significant enough to create a noticeable difference between photographers.  As a result the gap between photographers is shriking and  it is becoming increasingly difficult to stand out among the crowd. Furthermore, the number of photographers and the quality of their photographs is not only increasing, it is literally exploding.

However, being different is still possible.  The question is, how do you do it?  How do you stand out?  The answer is two folds.  First, you have to reconsider what are your true advantages.  It may be your personal experience, your background, your upbringing, a specific aspect of your training that nobody else has, a focus on art and technique rather than on technique alone, your connections, a unique expertise in a non-photographic field.  It may also be simply your attitude.

Second, in order to stand out in the environment that I just described you have to do things that the other photographers are not doing.  You have to create photographs that are different from everyone else.  Not because you used different gear and software, but because you used a different approach to creativity.

Creativity is the foundation that will enable you to create photographs that are different.  In turn, and over time, creativity will allow you to develop a photographic style that will be uniquely yours.  The development of a personal style and the demonstration of a personal vision are the ultimate goals.  By achieving these goals you will set yourself apart from the competition in a final manner.

These are long term goals and I address them during my workshops and in my Mastery Workshops on DVD tutorials.  In this essay my goal is to teach you how to become more creative.  Because creativity is a vast subject, I decided to narrow it down by writing a ‘Creativity Top 12’, a list of what I consider to be  the 12 most important aspects of creativity.  Here it is:

1 – Be interesting
Creativity is necessary to generate the interest of our audience and customers.  We will not generate their interest if we are not creative because people have become blasé about old ideas.  There are so many photographers out there that unless our work stands out as being interesting, different and unique we will not get much attention.

2 – Think differently
Being creative is about creating new things out of old things.  Taking old ideas that have proven to be effective in the past and re-inventing them by presenting them under a new appearance is the key to doing this successfully.

3 – Bring in the new
Creativity is an input-output, import-export business.  You can’t lock yourself in a room and expect to be creative all by yourself.  You have to be in contact with other artists and with other ways of doing things in order to foster creativity.  Think of this as a ‘creative think tank’ . The ‘water’ in the tank is the new ideas you bring in.  These new ideas that you bring in push out and replace the ‘old water’ that was previously in the tank.  By doing this regularly you have a constant flow of new ‘water,’ of new ideas.

4 – Get help
Learn from people who have solved problems similar to the ones you face.  Do not reinvent the wheel.  Instead, learn to use the wheel (metaphorically speaking) by studying with people who know how this is done.  The problem at hand here is how to create photographs that are different from everyone else.

5 – Set yourself free
You can’t be creative with your hands tied behind your back, metaphorically speaking.  To unleash your creativity you must cut yourself some slack.  To do so you need to decide what you are willing to do and not do in your work. Don’t be overly conservative.  Instead, push the boundaries and decide to do things you have not tried before or have hesitated doing until now.

6 – Ignore criticism
Creativity is fostered by self confidence.  You can’t be creative while being concerned with potential criticism at the same time.  In order to bring your creative ideas to life, you have to ignore criticism during the creative phase.  Their will be time to consider criticism later on, if and when it comes your way.

Sand Waterfall, Antelope Canyon, Arizona

7 – Get what you need
You need specific resources to give birth to your ideas.  These include classes, tutorials, tools and supplies.

8 – Engage your audience
You can’t be successful in a vacuum.  While your ideas don’t need to be interesting to everyone, they need to be interesting to your specific audience.  Engage in a dialogue with your audience.  Social media, blogging, live presentations, shows and personal conversations work well for this.

9 – Think simple
Simple ideas are easier to implement than complicated ideas.  Doing ‘simple’ is more difficult than doing ‘complicated.’  This is why most people do things complicated way. Learning to simplify takes time, but in the end it will save you massive amounts of time.  Saving time is the goal because we can’t make more time.  Therefore we need to learn how to use our time in the most efficient manner possible.

10 – Try it
Trying creative ideas is the key to success.  This is because there is other effective way of finding out which ideas will work and which ideas will not work. Only by trying new ideas will we find out which ideas work and which ideas do not work.

11 – Do it
Creativity means creating something, not just thinking of creating something!  This means that eventually you have to step up to the plate and get things done.  Create photographs, make prints, show your work to other people, write essays explaining why and how you do what you do and more.

12 – Defy authority
There’s ‘gurus’ out there that have been around and have achieved more than you have.  Just keep in mind that when they started these ‘gurus’ were in the same position you are in.  They were intimidated by  their own, older, ‘gurus.’  They hesitated to do things that had not been proven yet.  However, they succeeded because they did not let those ‘gurus’ intimidate them.  They defied authority and decided to do things their way. Do the same.

About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
February 2013

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Fifteen Remarks on Fine Art Photography Composition

Fifteen Remarks on Fine Art Photography Composition

Alain Briot

Imagination is more important than knowledge.
Knowledge is limited. Imagination encircles the world.
Albert Einstein

Moonset at Sunrize, Zabriskie Point, Death Valley, California

What are the most important aspects of composing a Fine Art Photograph?  The answer to this question certainly varies from photographer to photographer because each of us places more importance on some aspects than on others.  What follows is what I personally consider to be the most important aspects of Composition.

This list is excerpted from a longer list that I use for teaching during my workshops and seminars.  The decision to create a shorter list, with only 15 items instead of 37, stemmed from the desire to focus on the essential aspects of composing a fine art photograph regardless of the  subject we are studyphotograph or the specific project we are working on. The resulting list is free from a particular teaching emphasis and represents what I look for in a Fine Art Photograph.

1 – Composition is the strongest way of seeing
This is Edward Weston’s definition of composition
It is still my favorite definition of composition

2 – Composition is not just the placement of objects in the frame
Composition also involves using color, contrast and light
Composition includes post processing in the raw converter and in Photoshop

3 – The goal of composition is to express your vision and your emotional response to the scene
The goal of Fine Art Composition is not to create a documentary representation of the scene
Nor is it to create a photograph that is only technically perfect
The goal is to create an image that is superior, both expressively and technically
An image that demonstrate both mastery of vision and technical virtuosity

4 – What the camera captures is objective.  What the artist’s sees and feels are subjective
Take stock of your emotional response to the scene in front of you
Record those emotions in writing or in audio
Use light, color, contrast, composition and cropping to reproduce these emotions visually
Work on this both in the field and in the studio

5 – Think first about light
A photograph is only as good as the light you use
The subject is less important than the light that illuminates this subject
The best subject in bad light does not make for a good photograph

6 – Use foreground-background relationships
Find a great foreground and place it in front of a great background
Make sure your foreground is large enough to play an important role in the composition

7 – Contrast opposites elements
Human beings think and see in terms of opposites
Therefore this is something everyone can relate to

Examples of opposite elements include:

– Static / moving
– Young / old
– Large / small
– Organic / man made

Cottonwood Trees in Fall Colors, Capitol Reef National Park, Utah

8 – Composing a fine art photograph is not about redoing what someone else has done before
If tempted to redo an image you have seen, just buy the postcard, the book or the poster
You cannot be someone else, therefore you cannot take the same photographs as someone else
You will waste time trying to do so
Instead, start to create your own images right away

9 – Being inspired and redoing someone else’s work are two different things
You can certainly be inspired by the work of other photographers
We have all been inspired by the work of other artists and photographers
This is an inherent aspect of the artistic process

10 – No amount of technology can make up for a lack of inspiration
Cameras and other gears are technical
Inspiration is artistic
The two exist on different planes
Achieving a Personal style in Fine Art means working as an artist not just as a technician

11 – People, not cameras, compose photographs
Certainly, a camera is a necessity
However, your camera cannot compose a photograph anymore than your car can drive itself
You are the one who composes your photographs, not your camera

12 – “Correct” is whatever works when the goal is to create fine art
There is no such thing as “the right thing” in art
“What is Art ?” is a question to which there are many answers
We therefore have to answer this question for ourselves
We are also bound to disagree with others because fine art is a polarized activity.

13 – Straight fine art prints are a myth
All fine art prints are a modification of the image recorded by the camera.
The composition of the image you started in the field is continued in the studio.
This is done through image optimization because colors, contrast, borders, image format, etc. are all part of composition.

14 – The “right” color balance is the strongest way of seeing color
There is no such thing as the “right” color balance in Fine Art
This is because color is one of the ways you express your emotional response to the scene
For this reason, the “right” color balance for a specific image will differ from one  photographer to the next

15 – The finest compositions are those you never saw until you created them
Recreating a composition you saw before is easy
Creating a brand new composition, one you have never seen before, is difficult
This is because doing so requires transforming the natural chaos into an organized image
It involves creating order out of chaos, as Elliott Porter said.


About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, raw conversion, optimization, printing, marketing photographs and more. Alain is also the author of Mastering Landscape Photography and Mastering Photographic Composition, Creativity and Personal Style. All 3 books are available from Alain’s website as well as from Amazon and other bookstores.

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com. You will receive over 40 essays in PDF format, including chapters from Alain’s books, when you subscribe. You can also email your comments or questions to Alain at alain@beautiful-landscape.com

Alain Briot
Vistancia, Arizona

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Alain Briot Personal Style Master Class Updates

Alain Briot Personal Style Master Class Updates
Belwo are the most recent updates made available for the Personal Style Master Class.  These updates are available in the Master Class Updates area on my site.  The link to the updates area was emailed to you when you placed your order.

If you do not have the Personal Style Master Class Workshop on DVD, a detailed description plus a free 20 pages eBook, plus pricing and ordering information are available at this link:  http://beautiful-landscape.com/Articles-DVD-Master-Class-SPO.html

Update #1 – I believe we have entered a new time for art.

Update #2 – Will there be a ‘Part 2’ to the Personal Style Master Class?
This update is in response to questions from Master Class owners about the fact that ‘Part 1’ is present in the title.

Update #3 – Is mastering HDR, texture layering and Instagram enough to create a style?

Update #4 – How long does it take to complete the Personal Style Master Class?

Update #5-  Which photography subjects does the Personal Style Master Class applies to?

If you do not have the Personal Style Master Class Workshop on DVD, a detailed description together with pricing and ordering information are available at this link:

Alain Briot
Vistancia, Arizona
January 2013

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2012 Year-End Summary

2012 Year-End Summary

This is a summary of my 2012 photographic activities.  This summary is organized by categories.  I have not offered a year-end summary before so this is something new to me.  I decided to do so this year because I believe it is interesting to take a look back at the most significant ‘happenings’ of 2012.

Print sales
2012 marked an increase in number of print sales over 2011.  Both individual prints and Portfolios went through several price increases in 2012, as we do each year, guaranteeing a continued increase in investment value to collectors of my work.

We decided to increase portfolio prices by $1000 each time a copy is sold.  This caused portfolios to reach their highest price point so far.

Investment value
Our regular price increases mean that all prints, Folios and Portfolios purchases increase in value regularly.  If you purchased a print, a Folio or a Portfolio from us the value of your investment has already increased. If you plan to purchase prints, Folios or Portfolios in the future the value of your investment will increase as well because our prices will continue to increase regularly.

You can see my print prices at this link.

Folios and Portfolios update
Folios and Portfolios are released in Limited Editions of 50 copies only. As of January 2013 only 3 copies of the Navajoland Portfolio remain available. The White Sands Folio sold out and is no longer available.

Folios and Portfolios are available in the Print of the month collection at this link.

In 2012 I published the 5th Mastery Workshop on DVD: The Personal Style Master Class workshop on DVD.  This is an important release because this tutorial is completely different than the other 4 mastery DVDs.  It is also part 1 of a 2 part series, with part 2 scheduled for release this year, in 2013.  You can see the Mastery Workshop on DVD series at this link.

I published over 20 essays in 2012 on my website and blog as well as on Luminous-Landscape.com where Michael Reichmann publishes Briot’s View, my monthly column, on Naturephotographers.net where I am a Contributing Writer, on NatureScapes.net where I am  a Contributing Editor and on other websites.  These publications are in addition to the more than 75 essays written for the Personal Style Master Class Workshop on DVD series.

2012 saw a significant increase in demand for my consulting program. So much so that I had to limit how many students I accept in this program to maintain the personalized attention and high standards I set for this program.  Details of my consulting program are available at this link for studio consulting and at this link for phone consulting.

All our workshops sold out including the 9th Annual Fine Art Summit which was held in Zion this year. As an aside the first 3 workshops for 2013 are already sold out.  We have not cancelled a single workshop since we started our workshop program 10 years ago.  A full listing of our 2013 workshop program is available at this link.

Teaching Focus
The focus of our 2012 workshop program was Personal Style.  This focus complemented the new Personal Style Master Class Workshop on DVD and was very popular with our students, many of them working and developing a personal style.

The focus of our 2013 workshop program is Vision.  This new focus builds onto our 2012 focus, Personal Style, while expanding into a wider field of creative exploration.  More information will be available as the year goes on during our workshops, starting with the White Sands Workshop this March.  Stay tuned !

Student Achievements
We saw a noticeable increase in image quality from our students’ work.  Composition is where we saw the most increase.  Print quality is still one of the most challenging aspects of fine art photography.

A record number of students completed personal photography projects in 2012.  These include folios, portfolios, eBooks and self published books.  A number of these projects were completed in the context of my consulting program.  Many were started during our workshops and seminars.

Students in Business
A record number of students started selling their work in 2012.  At a recent show in Scottsdale, Arizona 3 of my students were selling their work at the same show.  Besides Arizona, our students are also selling their work in many states and countries.

This is no doubt due to the popularity of my book Marketing Fine Art Photography.  Each time I check the book listing on Amazon.com, it is in the top 10 books on Professional Photography.  Sales of the eBook version, which is available only on my website, also rank high.  It is also due to the support I provide through my Marketing Mastery Workshop on DVD, my 1 on 1 consulting program and my Advanced Marketing Seminar which took place in Spring 2012.  This seminar was organized at our Country Club, Blackstone, in Peoria, Arizona and it was a wonderful event.

About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
Vistancia, Arizona
January 2013

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Workshop Openings Update

Here are our current workshop openings:


1 – Our fall 2012 Workshops are sold out except for the Death Valley Workshop: 

2 – Our 2013 workshops are filling out quickly. Here is the link to all of them: 

Email alain@beautiful-landscape.com with any questions or to register. Pricing and detailed information are available at the links above.

Best regards,


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Can you sell my work ?

Can you sell my work ?

I regularly receive emails from photographers asking me if I can sell their photographs.  Typically these emails read like this: “I have a fantastic photograph of  (insert location here), I know it’s worth a fortune (millions usually), I just need help selling it.’  Some offer to ‘take me in’ as a partner for a share of the profits (no thanks), others just want the email of the ‘magic person’ who is going to make them rich (there’s no such person).

Sorry folks, but none of this will work.  You don’t make money in photography because you believe, rightly or wrongly, that you have a ‘million dollar’ photograph.  You make money in photography because you have learned how to market and sell your work yourself.

Don’t forget this:
A bad photograph well marketed will always outsell a good photograph poorly marketed. Alain Briot

This means that it doesn’t matter if you have a ‘million dollar’ photograph if you don’t know how to market it.  Someone else, with a $100 photograph but with photography marketing knowledge, will outdo you financially.  Of course, the goal is to have a great photo and fantastic marketing knowledge. However, to get started what you need first is marketing knowledge.

Many photographers who start selling their work are trying to find someone who is willing to sell their photos and make them wealthy.  I know everything about that because I was one of these photographers.  I looked everywhere for such a person but did not find it. It was during this fruitless search that I understood I had to  learn how to sell my work myself.

I realized that finding a person willing to make me rich was simply not going to happen. I had to do that myself.  I succeeded because I learned how to control my destiny.  Instead of asking others to make me rich, I went out and made myself rich.  14 years ago I had nothing.  Now I have more than I ever dreamed.  The photograph at the top of this essay paid for my first house cash.  I made every sale by myself after learning how to market and sell my work.

I studied at the school of hard knocks.  I did not take marketing classes and I did not study for an MBA.  My experience is practical, not theoretical.  It comes from the trenches, not from books.  Learning that way wasn’t fun.  I decided to write about and teach marketing to offer you a better way to get this knowledge.  By sharing my knowledge with you I can teach you how to do what I do. It starts by taking the decision to control your own destiny instead of looking for someone (or something, such as luck or the lottery) to make it happen for you.

My no-nonsense approach to teaching marketing is  based on my personal experience, not on books or college classes.  I teach you how to do what I do.  I have no secrets because I believe that there are opportunities for all of us out there.

Whichever way you do this, either with me or someone else, you are going to have to learn marketing.  There’s no way around it. There’s no silver bullet and you won’t get rich overnight.  Things moved fast for me, but it still took me 4 years of constant work to be successful.

Anyone that tells you otherwise is either lying or delusional.  Why?  Because if it was that easy, if there was a silver bullet and if we could become millionaires overnight, we would all be doing it!  Everyone would be ‘rolling in the dough’ living in big houses, retiring at 40 and driving Bentleys!  It’s far from being that way because being successful is uncomon. It’s also a lot of work.  Only those who learn how to do this and who are willing to work as hard as it takes succeed.  I had to do it that way. All those that are successful in this business have to.

I just announced my new Advanced Marketing Seminar.  This is the perfect place to learn how to do this and to make your dreams happen:

If you are not ready for the Advanced seminar, start by reading my introductory book on marketing:

Either way you will be moving forward towards your dream.  Just keep in mind that you are the one who will make it happen.

 Alain Briot