Advanced Marketing Seminar with Alain Briot
April 3 - 4, 2012
Phoenix, Arizona

Introduction
I am offering an Advanced Fine Art Marketing Seminar in April 2012. The goal of this seminar is to offer help that goes beyond the contents of my book, Marketing Fine Art Photography by covering subjects and techniques not addressed in the book.

What makes the Alain Briot Advanced Marketing Seminar unique:
My knowledge comes from direct personal experience selling my photography.

All my knowledge is acquired in the field (in the trenches) by selling my work directly to customers and collectors. This knowledge does not come from books (the only book featuring this knowledge is the one I wrote and the goal of this seminar is to go beyond my book). This knowledge does not come from attending university classes, or getting an MBA, or otherwise acquiring knowledge in a classroom environment.

All my knowledge is practical, hands on, and focused on one thing: marketing my work and teaching you how to market your work, effectively and profitably. This seminar is designed to save you time by teaching you in 2 days what took me 14 years to learn (I started my photography business in 1997).

The goal of the seminar is to prevent you from attending 'The School of Hard Knocks.' I went to that school and it was not a pleasant experience, by far. If I had found a way to not attend I would have jumped at the opportunity! This is your opportunity, take it! You will make more money after this seminar, you will save yourself stress and aggravation (stress kills), and you will get the correct answers to questions that puzzle most photographers for years (in fact most photographers never find the correct answers and leave a lot of money on the table because of that).

You need to attend the seminar if you are looking for answers to these questions:

Business related questions:
• Do you need help making more money with your photography business?

• Do you already have a photography business but need help getting to the next step or solving tough problems?
• Do you need help starting your own photography business?
• Do you need answers to questions that have been frustrating you for a long time?
• Do you want to learn the 10 mistakes every photographer makes when they start selling their photographs?
• Do you want to know why it takes, on average, 10 years before most photographers start making a profit from the sale of their work and how you can avoid this huge downfall and make your business profitable right away?
• Do you want to learn how to price your work effectively?
• Do you want to go beyond Alain's marketing book and reach the next step by studying materials not provided in the book?

Show related questions:
• Are you looking for the very best locations to sell your work?
• Do you need help deciding whether to offer limited editions or not?
• Do you need help deciding how many pieces you need for a show?
• Do you need to know whether to offer limited editions or not?

Galleries-specific questions:
• Do you want to learn how to successfully approach a Gallery in regards to representing you and your work?
• Do you want to know what galleries look for when reviewing your portfolio?
• Do you want to find out if having your work in a gallery is the best option for you?
• Do you want to know how to price your work for gallery sales?
• Do you want to know which are the best galleries to be in?
• Do you have your own website but are not getting the results you expected from it?

Internet-specific questions:
• Do you want to learn how to sell your artwork on the web?
• Do you want to know how to build an effective web site in terms of selling your work?
• Do you want to learn what is the best way to set up a web gallery for selling your work?
• Do you want to know what motivates visitors to buy artwork from your website?
• Do you want to know if selling your work on the web is the best option for you?

Social media specific questions: (Facebook, Twitter, Linkedin, Flickr, Branchout, blogs, etc.)
• Do you need to learn how to use social media to sell your work?
• Do you want to know which social media are the most effective and important?

Wholesale-specific questions:
• Do you wonder whether you should sell wholesale or not?
• Do you want to know how to get wholesale accounts?
• Do you want to know which products and photographs work best for wholesale?

Questions pertaining to you and your business:
• What will work best for you: Shows, Galleries, Wholesale, the Web or another venue?
• What do you need to look out for in the venue you chose?
• What are the assets and the liabilities presented by each venue?
• What is the most important asset to your business?
• Do you know how to answer ALL the questions that potential customers ask you?
• How do you make the recession work for you (it may be your biggest break!)

Talking to your customers and answering questions:
• What is the best way to greet your customers?
• How to handle objections and stalls
• How to answer difficult questions
• How to turn a question into a sale
• How to close a sale
• How to advertise your service so it becomes an asset instead of a liability
• The most important effective way to convince hesitant customers to buy
• Learn how to prospect, open and close
• How to explain benefits to your customers

Negotiating:
• Why is negotiating one of the most important skills in selling your work?
• When do you need to negotiate?
• What is acceptable and unacceptable in negotiations?
• What are the 2 most important aspects of negotiating?

Leverage: 
• What is leverage?
• How do you use leverage?
• Why is leverage one of the most important aspects of marketing?

Comfort zone:
• What is your current comfort zone ?
• What do you feel comfortable and not comfortable doing?
• How do you change that and expand your comfort zone?

Pricing:
• How should you price your work?
• How do you decide on a price for specific size pieces?
• How do you make a choice regarding which pricing approach you need to choose?
• How do you know what will work best for you?

Practical experience:
• A print review of your work -- focused on salability, pricing, presentation and marketability-- is included in the seminar at no extra cost. This print review will be conducted on the second day of the seminar.

• A question answer session is scheduled during the workshop. During this session you will have the opportunity to ask any question about marketing your work, running your business or other marketing or business related questions. This is your opportunity to receive answers to difficult questions. Normally this service is only available through my consulting program, at a much higher cost than the seminar (my consulting fee is $375/hr).

Seminar location & dates
The seminar is held at the Blackstone Country Club, in Peoria, Arizona, on April 3 and 4, 2012.

Join the Antelope Canyon Workshop after the Seminar!
We are offering a Field Workshop to Antelope Canyon immediately after the Marketing Seminar. As a seminar participant you receive $295 off the Antelope Canyon workshop registration. Your cost is only $1100 instead of $1395 normally.

Join the workshop and add stunning new images to your portfolio and products. Antelope Canyon photographs are some of Alain's Best Selling images -- we will help you create your own bestsellers!

Click here to read the description of the Antelope Canyon Workshop.

Cost
Registration for the Advanced Marketing Seminar is only $995 If you sign up for both the workshop and the seminar your cost is only $2095 ($995 + $1100. Use the paypal buttons below to register or call or email us (scroll down to see email and phone contact information).

Avanced Marketing Seminar Registration:
Regular price: $995
Avanced Marketing Seminar
+ Antelope Canyon Workshop:
Regular price: $995 + $1395 = $2390
Now only $1995 - You save $395!

If Paypal does now work for you, simply call us at 800-949-7983 or 928-252-2466 to register over the phone. We accept all credit cards. Or, email us at alain@beautiful-landscape.com and register over email. You can charge the registration fee in one installment or in 3 equal installments placed to your card a month apart starting when you register. Just let us know your preference when you sign up. A receipt will be mailed to you the day after your registration has been processed. We will email you information about lodging and travel after you register. If you have any questions about this seminar not answered in this description, simply call us or email us: 800-949-7983 or 928-252-2466 and alain@beautiful-landscape.com. We are located in Arizona and we look forward to hearing from you.

Seminar location & dates
The seminar is held at the Country Inn & Suites, in Phoenix Arizona, on April 3 and 4, 2012 . A discounted room rate is available to all Seminars participants. The surrounding area is propitious for stunning photography and you can add stunning new images to your portfolio of images.

Join the Antelope Canyon Workshop after the Seminar!
We are offering a field workshop to Antelope Canyon immediately after the Marketing Seminar. As a seminar participant you receive $200 off the Antelope Canyon workshop registration. Your cost is only $1195 instead of $1395 normally.

Click here to read the description of the Antelope Canyon Workshop.

What the workshop includes:
• I will give you answers to all the questions listed above.
• Plus, you will have the opportunity to ask any personal photo-business related question.
• You will receive comprehensive instruction on how to start or improve your photography business
• Our goal is to teach you how to sell your work profitably and help you
keep more of your hard-earned money
• I will teach you how to answer customer questions so that you turn questions into sales.
• I will teach you how to address stalls, objections and other interruptions in the buying process.
• You will learn to turn objections into sales instead of watching customers walk away saying that "they'll be back".
• I will teach you how to close a sale, the most difficult aspect of selling for most artists.

• I will teach you how to build leverage through specific techniques.
• I will teach you how to use this leverage to charge higher prices for your work
• I will review your marketing materials and products during the seminar.

Cancellation policy:
All monies are non-refundable. If you cancel participation in this seminar your registration fees may be transferred towards registration in another Beaux Arts Photography Seminar under certain conditions. Transfer of fees to another Seminar is not automatic and is decided solely by Beaux Arts Photography as a courtesy. We reserve the right to decide whether to transfer your fees to another Seminar or not. You must register for another Seminar within one year from the starting date of the Seminar you originally registered for. Participants transferring from another Seminar will be registered for this other Seminar in excess of the regular number of participants. We can only accept two transfers per Seminar. If you decide to attend a higher priced Seminar, or if the Seminar fee has increased, the difference in cost between the two Seminar will be charged to your credit card when you notify us that you want to sign up for this other Seminar. Your registration is guaranteed only when we have payment in full. We reserve the right to change this policy at any time. Seminar fees can only be transferred to another workshop and cannot be used towards purchase of a product such as mats, portfolio cases, CD or DVD tutorials, prints, portfolios, or other. Seminar fees cannot be transferred towards purchase of the Mastery Workshop DVDs. If this seminar is cancelled by us you will receive a full refund.

Liability Limitation
Beaux Arts Photography, Beautiful-Landscape.com, Alain Briot, Natalie Briot, guides, and cooperating agents aim to provide every participant a safe, educational, and enjoyable experience. We act solely as agents for you regarding accommodations, special activities, and travel, by any means, and assume no liability for any act, error, omission, injury, loss, delay, mishap, or damage to persons or property arising from any cause during the course of the Seminar or in transit thereto. We can accept no responsibility for losses or additional expenses due to delay or changes in the services to be provided. We reserve the right to change our arrangements should conditions necessitate, or to cancel any aspect of the Seminar due to exceptional circumstances. In the event that we deem it necessary to cancel the Seminar we will provide a full refund which the participant(s) acknowledges as full and final settlement. In the event of a Seminar cancellation airline tickets, car rentals and hotel reservations associated with participation in this Seminar will not be refunded. We recommend you purchase refundable airline tickets and make refundable car and hotel reservations. We also recommend you carry travel and camera equipment insurance.

We do not carry cell phones. You are responsible for being at the meeting place at the designated time and have your equipment with you.

By joining this Seminar I acknowledge that I have read the above information concerning responsibility and release Beaux Arts Photography, Alain Briot, Natalie Briot, their guides, instructors and any cooperating agent from any liability. Beaux Arts Photography, Alain Briot, and Natalie Briot will assume no liability for injury, illness, or loss of personal property or expenses thereof associated with workshop participation. I also acknowledge that Alain and Natalie Briot have the right to refuse service to anyone at anytime and that workshop policies are subject to change at any time.



Copyright © Alain Briot 2011
All rights reserved worldwide

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