There is a best kept secret in Fine Art Photography marketing and it is that a poor quality photograph well marketed with always outsell a good photograph poorly marketed.
This is because good art and good business don’t go hand in hand. The two exist on different planes. In art, a good artist will prevail. But in business, a good businessman will definitely get ahead of a good artist.
What this means is that if you desire to make a living from your work, you have to study marketing. Otherwise you simply will not succeed.
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