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2012 Year-End Summary

January 12, 2013 Art, Marketing, Success, Workshops No Comments

2012 Year-End Summary

Introduction
This is a summary of my 2012 photographic activities.  This summary is organized by categories.  I have not offered a year-end summary before so this is something new to me.  I decided to do so this year because I believe it is interesting to take a look back at the most significant ‘happenings’ of 2012.

Print sales
2012 marked an increase in number of print sales over 2011.  Both individual prints and Portfolios went through several price increases in 2012, as we do each year, guaranteeing a continued increase in investment value to collectors of my work.

We decided to increase portfolio prices by $1000 each time a copy is sold.  This caused portfolios to reach their highest price point so far.

Investment value
Our regular price increases mean that all prints, Folios and Portfolios purchases increase in value regularly.  If you purchased a print, a Folio or a Portfolio from us the value of your investment has already increased. If you plan to purchase prints, Folios or Portfolios in the future the value of your investment will increase as well because our prices will continue to increase regularly.

You can see my print prices at this link.

Folios and Portfolios update
Folios and Portfolios are released in Limited Editions of 50 copies only. As of January 2013 only 3 copies of the Navajoland Portfolio remain available. The White Sands Folio sold out and is no longer available.

Folios and Portfolios are available in the Print of the month collection at this link.

Publishing
In 2012 I published the 5th Mastery Workshop on DVD: The Personal Style Master Class workshop on DVD.  This is an important release because this tutorial is completely different than the other 4 mastery DVDs.  It is also part 1 of a 2 part series, with part 2 scheduled for release this year, in 2013.  You can see the Mastery Workshop on DVD series at this link.

I published over 20 essays in 2012 on my website and blog as well as on Luminous-Landscape.com where Michael Reichmann publishes Briot’s View, my monthly column, on Naturephotographers.net where I am a Contributing Writer, on NatureScapes.net where I am  a Contributing Editor and on other websites.  These publications are in addition to the more than 75 essays written for the Personal Style Master Class Workshop on DVD series.

Consulting
2012 saw a significant increase in demand for my consulting program. So much so that I had to limit how many students I accept in this program to maintain the personalized attention and high standards I set for this program.  Details of my consulting program are available at this link for studio consulting and at this link for phone consulting.

Workshops
All our workshops sold out including the 9th Annual Fine Art Summit which was held in Zion this year. As an aside the first 3 workshops for 2013 are already sold out.  We have not cancelled a single workshop since we started our workshop program 10 years ago.  A full listing of our 2013 workshop program is available at this link.

Teaching Focus
The focus of our 2012 workshop program was Personal Style.  This focus complemented the new Personal Style Master Class Workshop on DVD and was very popular with our students, many of them working and developing a personal style.

The focus of our 2013 workshop program is Vision.  This new focus builds onto our 2012 focus, Personal Style, while expanding into a wider field of creative exploration.  More information will be available as the year goes on during our workshops, starting with the White Sands Workshop this March.  Stay tuned !

Student Achievements
We saw a noticeable increase in image quality from our students’ work.  Composition is where we saw the most increase.  Print quality is still one of the most challenging aspects of fine art photography.

A record number of students completed personal photography projects in 2012.  These include folios, portfolios, eBooks and self published books.  A number of these projects were completed in the context of my consulting program.  Many were started during our workshops and seminars.

Students in Business
A record number of students started selling their work in 2012.  At a recent show in Scottsdale, Arizona 3 of my students were selling their work at the same show.  Besides Arizona, our students are also selling their work in many states and countries.

This is no doubt due to the popularity of my book Marketing Fine Art Photography.  Each time I check the book listing on Amazon.com, it is in the top 10 books on Professional Photography.  Sales of the eBook version, which is available only on my website, also rank high.  It is also due to the support I provide through my Marketing Mastery Workshop on DVD, my 1 on 1 consulting program and my Advanced Marketing Seminar which took place in Spring 2012.  This seminar was organized at our Country Club, Blackstone, in Peoria, Arizona and it was a wonderful event.

About Alain Briot
Alain Briot creates fine art photographs, teaches workshops and offers DVD tutorials on composition, image conversion, optimization, printing and marketing. Alain is the author of Mastering Landscape Photography. Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available on as printed books Amazon.com and as eBooks on Alain’s website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about Alain’s work, writings and tutorials as well as subscribe to Alain’s Free Monthly Newsletter on his website at http://www.beautiful-landscape.com To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive information on downloading the table of contents, plus over 40 free essays by Alain, immediately after subscribing. Alain welcomes your comments on this essay as well as on his other essays available. You can reach Alain directly by emailing him at alain@beautiful-landscape.com.

Alain Briot
Vistancia, Arizona
January 2013


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