In 2006 I released the Introductory Marketing Mastery Workshop on DVD. This year, 8 years later, I released the Advanced Marketing Mastery Workshop on DVD. This new Workshop on DVD is called the Advanced Marketing Mastery Workshop on DVD because the contents of this new Workshop on DVD goes way beyond the contents of the Introductory Marketing Workshop on DVD.
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This new tutorial is also up to date with today’s economy. 8 years ago is a huge amount of time in the world of marketing. A lot of things happened in those 8 years! The most significant being that we went through a dramatic recession of which we have not fully emerged yet.
In 2006 the economy was rock solid and business was rocking. If you had asked anyone back then what they thought the future had in store, they would have said ‘more of the same’. In other words, positivism ran wild back then. People were optimistic. Everyone was buying and spending freely.
The recession came as a shock and took many people down with it. Housing values crumbled. Net worth was severely diminished. To face what for many amounted to a disaster people cut down on unnecessary expenses. One such expense was art, photographic art in our situation. There is no point buying a photograph to hang over the mantle when you are foreclosing on your home. Similarly, home decor, one of the main reasons collectors purchase fine art photographs, is not on people’s radar when they lose they job, see the value of their investments plummet or face other dire financial issues.
Some fine art photographers went out of business. Some made do. Some did better than they ever did. We know why some went out of business. There is no mystery there. We can also guess how some managed to ‘make do.’ Cutting expenses, going into ‘survival’ mode and basically waiting out the storm hoping that things will improve. The real question, the one that is puzzling many people, is how and why did some fine art photographers manage to do better in such a poor economic situation. The short answer: they knew how to market their work successfully during a recession. The longer answer: the contents of the new Advanced Marketing Mastery Workshop on DVD. It’s all there and it works.
This new seminar is centered around the message that is at the center of my teaching:
The most important aspect of selling your work successfully
is taking control of your own destiny instead of waiting to be discovered
The reason for this focus is that I’ve never been fond of waiting. Call me impatient if you want, that’s fine with me. Life is simply too short to wait to be discovered. Plus there’s a major problem with waiting. What if nobody comes? What if nothing happens? What if we are never discovered? To me that option is no fun at all and I am not willing to take the chance of waiting for nothing. Especially since there is a solid and efficient alternative and that is to be pro-active and take control of our destiny ourselves. Who wants to wait? Not me and I’m ready to bet not you either. Especially if you know how to make things happen now.
The contents of the new Advanced Marketing Mastery Workshop on DVD
All this is nice but I am sure you want to know exactly what is in this new Seminar. Well, no problem. Here is the table of contents. There are 19 sections. Each section featuring one to ten sub-sections:
Section 1 – Introduction
Section 2 – How Fine Art Photographs are Sold
Section 3: Theory – The Fine Art Photography Business
Section 4: Theory – Understanding the Selling process
Section 5: Theory – Why people buy art
Section 6: Practice – How to start your business
Section 7: Practice – Where to sell your work
Section 8: Practice – Seeking Gallery Representation
Section 9: Practice – Selling on the web
Section 10: Practice – Communicating with customers
Section 11: Practice – Improving Sales
Section 12: Practice – Managing your career
Section 13: Practice – Creating the Lifestyle you desire
Section 14: Practice – How are you going to do this
Section 15: Practice – The 12 commandments of Marketing
Section 16: Conclusion
Section 17: Artist Stories
Section 18: Reference files
Limited Time Special Offer
Do you want to place your order now? We have a limited time special offer: Here is the link:
But do hurry because this offer is strictly limited to 25 orders! Don’t delay, order it now!