Home » Composition » Recent Articles:

Eclipse

August 13, 2017 Art, Composition, Technique No Comments

Eclipse

This photograph was created during the 2012 Eclipse of the Sun.

The photograph was taken from the Island in the Sky viewpoing in Canyonlands National Park, not that it matters since you cannot tell from the photo where it was taken.

I used a 250mm lens on my medium format digital camera. The image was cropped during processing. #eclipse #canyonlands

 

Alain Briot

http://www.beautiful-landscape.com

alain@beautiful-landscape.com

Fourteen Commandments for Fine Art Photography Marketing

The more informative your advertising, the more persuasive it will be.
David Ogilvy

Introduction
Marketing is a challenge for most photographers. This is because it has very little to do with creating art. Many artists abhor marketing their work. Most have never studied marketing. I know. I was one of those artists. When I started selling my work I believed that marketing was putting a price tag on my work. No, cross that, because at first I did not even use price tags! Just deciding what price to charge for my work was was I considered to be marketing.

My early attempts at selling my work were rather disappointing to say the least. The lack of sales forced me to change my mind. I realized I had to study marketing or die trying to make a living as an artist. I did, and to make a long story short I became financially successful selling my work, making a six figure income only two years after taking the decision to embrace marketing.

In 2011 I published a book titled Marketing Fine Art Photography in which I detail how to market your fine art photography successfully and profitably. I wrote this book to save you from having to go through the tribulations I went through early in my career. The goal was to save you from having to attend the school of hard knocks, an institution whose door is better left unopened.

About this essay
The goal of this essay is not to repeat what I say in my book. The book is over 300 pages long and has 23 chapters so doing so would not be doable in a web essay anyways. Instead, the goal of this essay is to introduce you to some of the fundamental concepts of marketing. I selected 14 that I consider to be the most important. There are more, but those are a good start. The goal is also to get you interested in reading my book. The money you will spend buying it will be a minor expense compared to how much more money you will make if you do what I say in the book. Does this sound like a sales pitch?  You bet it does!  I am asking for the sale and if you wonder why you need to go directly to paragraph number 7.

About the 14 commandments below
Each of the 14 paragraphs below consist of a title followed by a short statement, usually one or two sentences long. The reason for these brief statements is to keep this essay interesting and to the point. If the information I am presenting here is not for you, then reading these will not have taken much of your time. If, on the other hand, you like the materials presented here and want to learn more about each of the 14 aspects of marketing listed below, then you need to purchase and read my book. Each of these points, and much more, are addressed in detail in my book, together with examples, photographs and more.

1 – Sell quality, not quantity
Art is a luxury, not a commodity. Luxury items are sold on the basis of quality, not on the basis of quantity.

2 – Don’t sell on the basis of price, sell on the basis of uniqueness
To achieve this you will need to work hard at developing a personal style that is unique to you.

3 – Don’t be faceless: show yourself
At shows, be present in your booth. On the web, show a shoulder-up portrait of yourself on your website, on your artist statement, on your Facebook page and everywhere else you have a presence and sell your work.

4 – Increase your prices regularly
Everything increases in price and therefore so do your expenses. If you don’t increase your prices you eventually reduce your income.

5 – Don’t be passive:  take charge of your business
Enforce your policies and don’t try to be all things to all people.

6 – Think like a business owner
Think like a business owner, not like an employee. Business owners are responsible risk takers.

7 – Ask for the Sale
Don’t let potential customers walk away without trying to close the sale. The least often asked question in sales is ‘do you want to purchase this product or service?’ Make it your most often asked question!

8 – Know your audience
You are not selling to a faceless crowd, you are selling to people who like you and your work. Learn who they are and know why they like what you do.

9 – Sell emotion
Sell emotions, not gear and technique. People purchase photographs for emotional reasons, not logical reasons. Print size, camera used, printer, ink paper, etc. do not sell photographs. Beauty, emotional impact, meaningfulness and other emotional reasons do.

10 – Never stop marketing
Market when business is great and market when business is poor!

11 – Believe in Yourself
Believe that you can. Whether you believe you can do it, or whether you believe you cannot do it, you are correct!

12 – Show what you want to sell
You sell what you show. Therefore show what you want to sell. You can’t show all the photographs you have taken, so you will need to make a selection!

13 – Offer packages
Packages always outsell a la carte. This means that a package price for 3 or more photographs, for example, will sell better than 3 single photographs. You can offer packages of photographs in any quantity from 2 to 10 or more.

14 – Attend my Marketing and Business success seminar
You can’t re-invent the wheel.  Well, let me restate that: you can try to reinvent the wheel, but what’s the point?  It has already been invented and it is best to use the one that’s already there.  Can you improve on it?  Sure, but you must have one first!

The ‘wheel’ in this instance are the techniques used to sell fine art photography successfully.  These are techniques I use (I am successful in case you don’t know me).  Not the techniques unsuccessful photographers use.

There a lot more unsuccessful fine art photographers than successful fine art photographers.  A lot more!

How do you know who is successful and who isn’t?  Look at prices and regularity of sales.  I sell fine art photographs at high prices and I do so on a constant basis, meaning I have regular, high-priced sales.

Why is that the key to success?  Because in fine art you make more money by charging more for your artwork.  You don’t make more money by charging low prices and making up the loss on volume.  That’s what unsuccessful photographers believe and try to do.  It does not work because there is no volume.

Selling art is a low volume business!  What happens if you lower your prices is you make less money, that’s all.  And because prices define how good you are (meaning people decide how good you are based on your prices), you lose most of the interested buyers.  They want quality and you don’t have it in their eyes.  Even though your work may be great, your prices say that it is not good.

So how do you ask high prices, get people to pay them, and get people tobuy from you regularly?  Not easy heh?  You may have tried so you know how hard it is.  The answer fits in 3 words: attend my seminar.  I’ll teach you how.  Here is the link to the description and registration information:

http://www.beautiful-landscape.com/Workshop-Marketing-2017.html

I even have a special offer to entice you to attend. Just keep in mind that by attending you are doing yourself a favor by giving yourself the keys to success. Of course I appreciate your business, but I will continue to do great whether you attend or not.  What matters is your well-being, not mine.  Do yourself a favor, make yourself a gift, and join me in learning how to outdo all the unsuccessful photographers out there.

15 – Buy my book

If you can’t make it to the seminar buy my book Marketing Fine Art Photography  because it expands on the concepts presented here. It is totally outdated compared to the seminar, and it won’t give you the techniques that work today, but it is a best seller and it will teach you the basics of success in selling art.  To be truly competitive in today’s economic environment you will need to attend the Seminar, but if you can’t attend for whatever reason this is a start:

Marketing Fine Art Photography by Alain Briot
eBook link
Physical book link

About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style and Marketing Fine Art Photography. All 3 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
http://www.beautiful-landscape.com
Get 40 Free eBooks when you sign up for my newsletter on my site

Reaching your goals in 2017

Whether you think you can or think you cannot you are correct.
Henry Ford

Our Start the Year in Style Special offer

is LIVE
 click here now to read the details

Save Money on our workshops and consulting registrations !

 

1 – Introduction – New Year Resolutions

We all make resolutions at the start of the year.  However, for many these resolutions disappear into the ether around the end of January.  Quite often, thirty days is what it takes for old habits to return, for resolutions to be forgotten and for goals not to be achieved.  This is in part why I am publishing this essay at the end of January.  This is the time when many of us need help achieving the goals we set for the year.

So how do you do it?  How do you achieve your goals? How do you stick to your resolutions for the long-term, the whole year, and not just for a month?  Here are a few tips that have work for me and I believe will work for you as well.

2 – Focus on your vision

Vision is your guiding light.  Vision is what you see that others cannot see.  Only you know what your vision is and why it matters to you.  When setting your new year resolutions, let your vision guide you.  By doing so you will set goals that are meaningful in the context of your entire life, not just in the context of this year alone.  These will be goals that matter to you and that are worth committing to.  They will be goals that make the hard work needed to reach them worth it.  They may be new goals or they may be goals you have been meaning to achieve for a long time.  Either way reaching these goals will help make your life meaningful and build your self-worth.

3 – Set specific goals

Setting specific goals is half the battle because a goal set is a goal that is already partially reached.  This is because setting a specific goal forces you to define the path you will follow to reach this goal.  Once that path is set, all you have to do is follow it.

4 – Set specific deadlines

Setting goals is important but without deadlines nothing gets done.  Deadlines set a line in the sand, so to speak, a time by which things must get done.  Again, be specific when setting your deadlines.  For example say: I will have 12 fine art prints matted and framed by June 30th.  Or, I will have my folio project that includes 12 prints, an artist statement, a biography printed, packaged and ready to show by July 1st, 2017.

5 – Start with what is hard, reward yourself with what is easy

Make a list of what you have to do each day, then give a letter to each task.  A for the most important and difficult tasks, B for the second most important tasks, C for the less important tasks and D for the easiest tasks.  Start your day by working on the A tasks, the most important and difficult ones.  When those are all done, move to the B tasks.  Don’t move to the B tasks until all A tasks are done.  Do this for all the tasks on your list.  By the time you get to the Ds you will find them so easy that they will feel more like rewards than actual tasks.

6 – Define success in your own terms

Success is different for all of us.  Therefore you need to define what success is for you.  Don’t define success as others see it.  Define it as you see it.

What constitutes success for you is most likely different from what constitutes success for others. Your goals, your desires and overall what you consider to be success in a specific endeavor is unique to you.  Don’t worry about it.  Whether what you want is more or less or different from what other people want is irrelevant because you and them are different people in different situations focused on different goals.

7 – Be realistic

Only realistic goals get done.  Overly ambitious goals are discouraging because they are so lofty that we feel we will never reach them.  Unrealistic deadlines have the same effect.  When deadlines are set too far in the future they make us feel we have all the time in the world so we never get started.  When deadlines are too short they make us feel we wont’ have time to get things done.  Either way we get discouraged before we even begin working on our goals.

A realistic goal is a goal you know you can achieve with the time and resources you have available to you.  Only you know what is realistic.  Just like success is individually defined, what is realistic is individually defined as well.  What is realistic for you is different from what is realistic for others.  When you set realistic goals you give yourself the opportunity to succeed.  When you set unrealistic goals you set yourself up for failure.

To be effective deadlines also have to be realistic.  For example, a good rule of thumb for finishing a photography folio project is 6 months until completion. This time frame works well for me and for my students.

8 – Set Mini-Goals

An effective technique if you tend to put things off or if you feel overwhelmed is to set mini goals.  A mini goal is a goal that is so easy to reach that there is no doubt we will reach it.  Mini goals can be set for any activity.  If your goal is to exercise you can set a mini goal to do one push up, or do one ab crunch, or run for one minute, and so on.

Applied to photography examples a mini goal can be going out to take one photograph, or completing a project that features three photos of the same tree near your house, or reading one page of that book on photography you bought but never opened.  If you show or sell your work a mini goal can be to select one photo for your next show, or mat one print, or put a price tag on one photo, or find one show you can do this year, or apply for one show or even sell one photo.

Because these goals are so low they are not frightening and getting started is easy.  They are so minimal that success is guaranteed.  In fact they are so easy that once you get started you cannot help but exceed the goal.  The result is that you become an overachiever right away!

9 – Quantify

Even though you defined success in your own terms, it is challenging to achieve a goal that is not quantified.  To achieve your goals you need to define them precisely.  The first step is to quantify these goals.  This means putting numbers on what you want to achieve.  How many fine art photographs that you will be proud to show to everyone do you want to create this year?  How many projects do you want to complete?  How many locations do you want to photograph? How many workshops do you want to attend?  The list goes on; these are just examples.

10 – Check your progress regularly (daily, weekly or monthly)

Mark Twain said that bad habits must be pushed out of the house one step at a time.  They cannot be kicked out because if you do that they will return. Instead, they have to be persuaded to leave, making it clear that they are unwelcome so they do not come back.  This is done little by little by making sure at regular intervals that we are on our way to betterment, whatever the endeavor might be.

Whatever resolutions you took, whatever goals you set, make it a habit to ask yourself regularly what you did so far to reach these goals and resolutions.  Do this each day for daily goals.  Do it each week for weekly goals.  Then at the end of the month do a monthly check during which you list all that you did this month in regard to reaching a specific goal or following through on a specific resolution.

Doing so makes you accountable for following through.  The goals you set are no longer abstract ideas.  They are now live actions that you are working on daily and for which you must show weekly and monthly progress.  Accountability is the keyword here.  Making ourselves accountable for the goals we set means we feel responsible to achieve these goals.  Goals and resolutions are no longer a ‘maybe’ proposition.  Instead they become a ‘must,’ something we have to get done.

11 – Be creative, not competitive

Competition means trying to outdo someone else.  Creativity means finding unique ways of reaching our personal goals.  When you operate on the basis of competition you focus on others.  When you operate on the basis of creativity you focus on yourself.  Eventually what matters most is you.  Reaching your personal goals has nothing to do with how well, or poorly as the case might be, others are doing.  Reaching your goals is not a matter of outdoing others.  Reaching your goals is a matter of outdoing yourself.  The way to achieve this is through creative thinking, by making the necessary breakthrough, the leap of faith that will allow you to make the changes you need in order to reach the goals you set for this year.

12 – Don’t worry

There will be obstacles along the way but those can be dealt with in due time, whenever they show up.  The problem with worrying about things that have not happened yet is that it means worrying about things that are vague and undefined.  Most of our fears never materialize. However, in the process of worrying about what would happen if they did, we waste our time and damage our health.  Nobody dies of hard work but many die of worry.  The expression ‘worried to death’ attests to this.  Don’t join the list by worrying unnecessarily about things that might happen.  Just move forward by working on your goals and deal with problems when, and if, they show up.

13 – Focus on the positive

Focus on what you want, not on what you don’t want.  The mind finds ways of obtaining what we think about.  Therefore think about what you want and you will get what you want.  If you think about what you don’t want, you will get what you don’t want. In other words, as Henry Ford put it, whether you think you can or think you cannot, you are correct.  Therefore think that you can.  Think of concrete ways of reaching your goals and you will be on your way to making things happen.

14 – Get help from people who are where you want to be

Don’t reinvent the wheel. The wheel has been invented and all you need to do is learn how to use it. To do this get advice from those who have been there themselves.  Only those who have been where you want to go can help you get there in a practical, efficient and successful manner.  They are realistic about it and they know exactly what it takes to get there.  Their advice will get you there faster than you ever will on your own.

15 – Don’t do trial and error

The trial and error process is wasteful of both time and money.  If you are like me, your time is precious.  Certainly, money is important as well.  However, for many of us time is more valuable than money because we can make more money but we can’t make more time.  Therefore, if we can afford to, using money to reach our goals is the most efficient approach.

16 – Focus on both soft skills and hard skills

Both set of skills are important and necessary for success.  Don’t focus on one or the other exclusively.  Instead, set goals that foster the acquisition and the development of both.  If you are not familiar with these two skills, read my essay titled Soft Skills and Hard Skills because it describes what they are in detail.

17 – Conclusion

Nobody is perfect, myself included.  However, we can all improve our success by following the simple steps listed in this essay. If we do so we will be on our way to keep our 2017 resolutions. Eventually, it boils down to a simple approach: focusing on our vision, defining success in our own terms, quantifying what represents success, not letting negativity get in our way and going for it.

Be sure to take advantage of our Start the Year in Style Special offer
 Click here now to read the details

Save Money on our workshops and consulting registrations !

 

About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style, How Photographs are Sold and Marketing Fine Art Photography.  All 4 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
Arizona
January 2017

Advanced Adjustment Layers Mastery Workshop on DVD or USB card

This new and extensive tutorial will be released this fall. Right now a pre-announcement list is available. To get on the list simply email me at alain@beautiful-landscape.com with the words ‘advanced adjustment layers’ in the email subject. You will be added to the list and will benefit from special offers and lower pricing when this new tutorial is released.You will also be notified first.

You can also download the detailed table of contents for this new and extensive tutorial at this link.

A new podcast episode focusing on the new Advanced Adjustment Layers Mastery Workshop on DVD or USB card is also available. You can listen to it now on the Podcast page or on iTunes.
Additional information about this new Mastery Workshop will be posted to this site soon.

Alain Briot

http://www.beautiful-landscape.com

advanced-layers-start-screen

advanced-layers-contents-screen

After the Rain-how it was done

After the Rain : How this image was created

Vistancia-Reflections-Collage-BW2-FS

This image is a collage of 2 photographs. The camera I used wasn’t wide enough to capture all I wanted in 1 shot.

I could have used a wide angle attachment but it is huge and carrying it defeats the purpose of having a small lightweight camera. Collaging is easier. I like the technique so much that over 50% of my work consists of collaged images.

The image was taken during a walk in my neighborhood. The tree is just down the path from my house. It’s not that remarkable. What makes it attractive is the reflection. I’ve seen it with reflections before but this time the water pool was larger than I’ve seen it before and that what made me see this image.  Plus, there were no leaves making it more effective as a graphic element.

Our eyes change and we see things differently. I like to carry a lightweight camera because having to go get your larger camera, tripod, etc makes it more difficult to capture things intuitively and spontaneously.

Regarding tripods, lenses, etc. who wants to take all that for a stroll down the neighborhood path! This photograph would not exists if I didn’t have a simple lightweight camera. I wasn’t going to take my medium format digital camera to do this ! A small lightweight camera opens another way of seeing and capturing what you see.

eBooks-all 5Get 40 free ebooks when you sign up for my free newsletter!

Click here now to sign up for your free newsletter

Alain Briot

http://www.beautiful-landscape.com

Reaching your goals in 2016

Whether you think you can or think you cannot you are correct.
Henry Ford

Take advantage of our Start the Year in Style Special offer
 click here now to read the details

Save Money on our workshops and consulting registrations !

 

1 – Introduction – New Year Resolutions

We all make resolutions at the start of the year.  However, for many these resolutions disappear into the ether around the end of January.  Quite often, thirty days is what it takes for old habits to return, for resolutions to be forgotten and for goals not to be achieved.  This is in part why I am publishing this essay at the end of January.  This is the time when many of us need help achieving the goals we set for the year.

So how do you do it?  How do you achieve your goals? How do you stick to your resolutions for the long-term, the whole year, and not just for a month?  Here are a few tips that have work for me and I believe will work for you as well.

2 – Focus on your vision

Vision is your guiding light.  Vision is what you see that others cannot see.  Only you know what your vision is and why it matters to you.  When setting your new year resolutions, let your vision guide you.  By doing so you will set goals that are meaningful in the context of your entire life, not just in the context of this year alone.  These will be goals that matter to you and that are worth committing to.  They will be goals that make the hard work needed to reach them worth it.  They may be new goals or they may be goals you have been meaning to achieve for a long time.  Either way reaching these goals will help make your life meaningful and build your self-worth.

3 – Set specific goals

Setting specific goals is half the battle because a goal set is a goal that is already partially reached.  This is because setting a specific goal forces you to define the path you will follow to reach this goal.  Once that path is set, all you have to do is follow it.

4 – Set specific deadlines

Setting goals is important but without deadlines nothing gets done.  Deadlines set a line in the sand, so to speak, a time by which things must get done.  Again, be specific when setting your deadlines.  For example say: I will have 12 fine art prints matted and framed by June 30th.  Or, I will have my folio project that includes 12 prints, an artist statement, a biography printed, packaged and ready to show by July 1st, 2016.

5 – Start with what is hard, reward yourself with what is easy

Make a list of what you have to do each day, then give a letter to each task.  A for the most important and difficult tasks, B for the second most important tasks, C for the less important tasks and D for the easiest tasks.  Start your day by working on the A tasks, the most important and difficult ones.  When those are all done, move to the B tasks.  Don’t move to the B tasks until all A tasks are done.  Do this for all the tasks on your list.  By the time you get to the Ds you will find them so easy that they will feel more like rewards than actual tasks.

6 – Define success in your own terms

Success is different for all of us.  Therefore you need to define what success is for you.  Don’t define success as others see it.  Define it as you see it.

What constitutes success for you is most likely different from what constitutes success for others. Your goals, your desires and overall what you consider to be success in a specific endeavor is unique to you.  Don’t worry about it.  Whether what you want is more or less or different from what other people want is irrelevant because you and them are different people in different situations focused on different goals.

7 – Be realistic

Only realistic goals get done.  Overly ambitious goals are discouraging because they are so lofty that we feel we will never reach them.  Unrealistic deadlines have the same effect.  When deadlines are set too far in the future they make us feel we have all the time in the world so we never get started.  When deadlines are too short they make us feel we wont’ have time to get things done.  Either way we get discouraged before we even begin working on our goals.

A realistic goal is a goal you know you can achieve with the time and resources you have available to you.  Only you know what is realistic.  Just like success is individually defined, what is realistic is individually defined as well.  What is realistic for you is different from what is realistic for others.  When you set realistic goals you give yourself the opportunity to succeed.  When you set unrealistic goals you set yourself up for failure.

To be effective deadlines also have to be realistic.  For example, a good rule of thumb for finishing a photography folio project is 6 months until completion. This time frame works well for me and for my students.

8 – Set Mini-Goals

An effective technique if you tend to put things off or if you feel overwhelmed is to set mini goals.  A mini goal is a goal that is so easy to reach that there is no doubt we will reach it.  Mini goals can be set for any activity.  If your goal is to exercise you can set a mini goal to do one push up, or do one ab crunch, or run for one minute, and so on.

Applied to photography examples a mini goal can be going out to take one photograph, or completing a project that features three photos of the same tree near your house, or reading one page of that book on photography you bought but never opened.  If you show or sell your work a mini goal can be to select one photo for your next show, or mat one print, or put a price tag on one photo, or find one show you can do this year, or apply for one show or even sell one photo.

Because these goals are so low they are not frightening and getting started is easy.  They are so minimal that success is guaranteed.  In fact they are so easy that once you get started you cannot help but exceed the goal.  The result is that you become an overachiever right away!

9 – Quantify

Even though you defined success in your own terms, it is challenging to achieve a goal that is not quantified.  To achieve your goals you need to define them precisely.  The first step is to quantify these goals.  This means putting numbers on what you want to achieve.  How many fine art photographs that you will be proud to show to everyone do you want to create this year?  How many projects do you want to complete?  How many locations do you want to photograph? How many workshops do you want to attend?  The list goes on; these are just examples.

10 – Check your progress regularly (daily, weekly or monthly)

Mark Twain said that bad habits must be pushed out of the house one step at a time.  They cannot be kicked out because if you do that they will return. Instead, they have to be persuaded to leave, making it clear that they are unwelcome so they do not come back.  This is done little by little by making sure at regular intervals that we are on our way to betterment, whatever the endeavor might be.

Whatever resolutions you took, whatever goals you set, make it a habit to ask yourself regularly what you did so far to reach these goals and resolutions.  Do this each day for daily goals.  Do it each week for weekly goals.  Then at the end of the month do a monthly check during which you list all that you did this month in regard to reaching a specific goal or following through on a specific resolution.

Doing so makes you accountable for following through.  The goals you set are no longer abstract ideas.  They are now live actions that you are working on daily and for which you must show weekly and monthly progress.  Accountability is the keyword here.  Making ourselves accountable for the goals we set means we feel responsible to achieve these goals.  Goals and resolutions are no longer a ‘maybe’ proposition.  Instead they become a ‘must,’ something we have to get done.

11 – Be creative, not competitive. 

Competition means trying to outdo someone else.  Creativity means finding unique ways of reaching our personal goals.  When you operate on the basis of competition you focus on others.  When you operate on the basis of creativity you focus on yourself.  Eventually what matters most is you.  Reaching your personal goals has nothing to do with how well, or poorly as the case might be, others are doing.  Reaching your goals is not a matter of outdoing others.  Reaching your goals is a matter of outdoing yourself.  The way to achieve this is through creative thinking, by making the necessary breakthrough, the leap of faith that will allow you to make the changes you need in order to reach the goals you set for this year.

12 – Don’t worry

There will be obstacles along the way but those can be dealt with in due time, whenever they show up.  The problem with worrying about things that have not happened yet is that it means worrying about things that are vague and undefined.  Most of our fears never materialize. However, in the process of worrying about what would happen if they did, we waste our time and damage our health.  Nobody dies of hard work but many die of worry.  The expression ‘worried to death’ attests to this.  Don’t join the list by worrying unnecessarily about things that might happen.  Just move forward by working on your goals and deal with problems when, and if, they show up.

13 – Focus on the positive

Focus on what you want, not on what you don’t want.  The mind finds ways of obtaining what we think about.  Therefore think about what you want and you will get what you want.  If you think about what you don’t want, you will get what you don’t want. In other words, as Henry Ford put it, whether you think you can or think you cannot, you are correct.  Therefore think that you can.  Think of concrete ways of reaching your goals and you will be on your way to making things happen.

14 – Get help from people who are where you want to be

Don’t reinvent the wheel. The wheel has been invented and all you need to do is learn how to use it. To do this get advice from those who have been there themselves.  Only those who have been where you want to go can help you get there in a practical, efficient and successful manner.  They are realistic about it and they know exactly what it takes to get there.  Their advice will get you there faster than you ever will on your own.

15 – Don’t do trial and error

The trial and error process is wasteful of both time and money.  If you are like me, your time is precious.  Certainly, money is important as well.  However, for many of us time is more valuable than money because we can make more money but we can’t make more time.  Therefore, if we can afford to, using money to reach our goals is the most efficient approach.

16 – Focus on both soft skills and hard skills

Both set of skills are important and necessary for success.  Don’t focus on one or the other exclusively.  Instead, set goals that foster the acquisition and the development of both.  If you are not familiar with these two skills, read my essay titled Soft Skills and Hard Skills because it describes what they are in detail.

17 – Conclusion

Nobody is perfect, myself included.  However, we can all improve our success by following the simple steps listed in this essay. If we do so we will be on our way to keep our 2016 resolutions. Eventually, it boils down to a simple approach: focusing on our vision, defining success in our own terms, quantifying what represents success, not letting negativity get in our way and going for it.

Be sure to take advantage of our Start the Year in Style Special offer
 Click here now to read the details

Save Money on our workshops and consulting registrations !

 

About Alain Briot
I create fine art photographs, teach workshops and offer DVD tutorials on composition, image conversion, optimization, printing and marketing. I am the author of Mastering Landscape Photography, Mastering Photographic Composition, Creativity and Personal Style, How Photographs are Sold and Marketing Fine Art Photography.  All 4 books are available as printed books on Amazon.com and as eBooks on my website at this link: http://beautiful-landscape.com/Ebooks-Books-1-2-3.html

You can find more information about my work, writings and tutorials as well as subscribe to my Free Monthly Newsletter on my website. To subscribe simply go to http://www.beautiful-landscape.com and click on the Subscribe link at the top of the page. You will receive 40 free essays in eBook format immediately after subscribing.

I welcome your comments on this essay as well as on my other essays. You can reach me directly by emailing me at alain@beautiful-landscape.com.

Alain Briot
Arizona
January 2016

Mono Lake Sunset, Eastern Sierra Nevada, California

December 17, 2015 Art, Composition, Workshops No Comments

Dichroic colors at Sunset at Mono Lake in the Eastern Sierra Nevada of California:

CF024097-FS

This is a single frame image captured on a Phase One medium format digital back using Hasselblad SWCM-CF camera with the fixed 38mm Zeiss Biogon lens.

Alain Briot
www.beautiful-landscape.com

SUBSCRIBE to my Free Newsletter AND GET 40 FREE eBooks NOW

 

Workshop Exercises

Workshop Exercises

Natalie and I teach instruction-focused workshops.  During each workshop we give you Skills Enhancement Exercises to complete.   These exercises cover a wide variety of topics and their goal is to help you develop and refine your skills in every aspect of fine art photography.

These exercises vary from workshop to workshop and are therefore unique to each workshop.  We design these exercises to meet the specific goals of each workshop. For example, if the focus of the Workshop is Light, Composition, Creativity and Personal Style, the Skills Enhancement Exercises for this workshop will focus specifically on these 4 areas.

These exercises will then include the following:

1 – Learning about the different types of natural light and how to use them
2 – Studying and using the different types of compositions
3 – learning how to use a handheld viewfinder to compose your photogrpahs (this viewfinder is given to you during the workshop)
4 – Energizing your creativity
5 – Developing a personal style.

All these exercises are presented during the workshop through lectures given by Natalie and myself.  We also give you printed handouts for each set of exercises as well as a syllabus for the course and a detailed itinerary (you get a lot of documents to study with during our workshops)!

That way you do not need to take notes unless you want to. The handouts have everything on them. You then practice these exercises during the workshop under the guidance of Natalie and myself. We are here to help you and to offer suggestions and guidance.

Finally, most participants and students scontinue practicing with these exercises and using the handouts after the workshop.

Right now we still have seats available for our Spring 2016 workshop, but they is filling out quickly because participants are filling out their 2016 workshop schedules.  YOu can see which workshops still have open seats on teh Workshops Description page:

http://beautiful-landscape.com/Workshop-home.html

Alain Briot
Author of
– Mastering Landscape Photography
– Mastering Composition, Creativity and Personal Style
– Marketing Fine Art Photography
– How Photographs are Sold

http://www.beautiful-landscape.com

New Workshops

October 12, 2015 Art, Composition, Workshops No Comments

My new workshop ad.  Click on the images to visit the workshops listing page on my website.
LPM 2000x1400 Workshop ad-3-2015-2

Just published: the Artistic Composition Mastery Workshop on DVD/USB

July 26th

The Artistic Composition Mastery Workshop on DVD/USB is available for order. You car read the detailed information, download the free 27 pages table of contents and take advantage of the limited time special offer on the Artistic Composition Mastery Workshop on DVD/USB page.

This new tutorial features features all the composition I have pertaining to Artistic composition is seeing. All the material is new. None of this information is available in my other tutorials or books. The contents are extensive with:

– over 2000 pages in ebook format
– over 150 separate ebooks
– 40 + hours of audio and video tutorials, Master Files, Composition Templates
– a unique gift that will allow you to compose your photographs like no one else
– a signed fine art print
– and much more !

Artistic composition table of contents

Alain Briot
http://www.beautiful-landscape.com

Networked Blogs